This deck is part of materials for the MBA course, Understanding and Innovating in the Collaborative Economy. For more information about the future of work, please go to my reading list https://docs.google.com/spreadsheets/d/14IXUYKyNo6P3Q3E0X5aEJ3aUYlzTEtMEcYHsWZpzLQA/edit#gid=0

1. FUTURE OF WORK
PROVIDERS IN THE COLLABORATIVE
ECONOMY
Materials part of the M.B.A. course, Understanding and
Innovating in the Collaborative Economy

2. CHANGES SUPPLY & DEMAND OF LABOR
PROVIDER CUSTOMER

3. VIRTUAL ASSISTANTS
ERRAND RUNNERS
CLEANING
Exec Cleaning
Handy
Helpling
MyClean
Wischen
FancyHands
Virtual Staff Finder
Zirtual
Airtasker
Ask for Task
HelloAlfred
Jobrunners
Needto.com
Sidekicker
TaskRabbit
Zaarly
FREELANCERS
Fiverr
Freelancer
Guru
Moonlighting
Nabbesh
Thumbtack
Upwork
Wonolo
Workmarket
SERVICE PROVIDERS SNAPSHOT
FOOD AND
GROCERY DELIVERY
Bimea
Deliveroo
Doordash
Foodora
Instacart
Shipt
UberEats
WunWun
MOVING
GetBellhops
Ghostruck
Lugg
LOCAL DELIVERY
Amazon Flex
Deliv
Kanga
Hitch
MeeMeep
MyWays (DHL)
Naldo
PickApp
Postmates
Rideship
Sendle
UberRush

4. CONSULTANTS
BookaBrainy
Business Talent Group
Clarity.fm
Edenmccallum
Hourlynerd
Liquidtalent
MBA & Company
Quantifye
Sparehire
Toptal
DOCTORS
FINANCIAL ADVISORS
Vouchedfor
Heal
Homedoctor
Pager
Retracehealth
LAWYERS
AxiomLaw
FlatLaw.ca
Lawdingo
LawGives
LawTrades
LOD.co.uk
Priori Legal
UpCounsel PROGRAMMING SERVICES
Appirio
Topcoder
HUMAN RESOURCES
Recruitloop
MARKETING SERVICES
Creads
Cloudpeeps
eYeka
MEDIA AND DESIGN SERVICES
99designs
Contently
Tongal
Toptal
SERVICE PROVIDERS SNAPSHOT

9. FOR
• Allows providers to have flexible work arrangements
for those who cannot work 9-5 (retired, disabled or less
mobile people, parents who stay at home)
• Opens up job market to those who cannot access
traditional jobs in a tough market
• Allows independent professionals to explore other
interests beyond their 9-5 job and enables them to take
entrepreneurial risks.
• Enables people to earn extra income
• Opens new networks and alliances for people
• Creates more choice of how and what type of work a
person wants to do
AGAINST
• Shifts economic risks onto providers. They are affected
by: downturn in demand, change in the platform’s
business model, their personal injury or sickness
• Provider protections are being decoupled from work
such as minimum wage, compensation, family and
medical leave and overtime.
• Providers won’t be able to receive proof of employment
• Eliminates employer-financed insurance
• Creates a bigger gap between haves and have nots.
• Providers are generating money for the platforms and
their investors but many receive close to subminimum
wage on the platforms
OXFORD DEBATE SUMMARY
“THIS HOUSE BELIEVES THE COLLABORATIVE ECONOMY IS GOOD FOR PROVIDERS…”

10. FOR AGAINST
• At the mercy of ratings and reviews but do not receive
training of how to do the job and are not briefed on what
they can or cannot do on the job.
• On some platforms, lower job acceptance rates have
negative repercussions on the providers’ reputation
• Exposed to lots of grey areas (tax, insurance, worker
classification) because the current regulatory
environment is not suitable.
• Baited by the promise of time flexibility and freedom
but discover that the platform controls a lot of the
aspects of the work.
• Providers feel that they are “always on” or at the beck
and call of the platform.
• The on- demand nature of jobs makes schedules and
sources of a steady income unpredictable
OXFORD DEBATE SUMMARY
“THIS HOUSE BELIEVES THE COLLABORATIVE ECONOMY IS GOOD FOR PROVIDERS…”

11. KEY QUESTIONS
1. DO PROVIDERS ON PLATFORMS NEED A NEW TYPE OF
WORKER CLASSIFICATION?
2. HOW DO WE PROTECT PROVIDERS ON PLATFORMS AND
CREATE A NEW SOCIAL SAFETY NET?
3. HOW CAN PROVIDERS TAKE A SHARE IN THE VALUE THEY
CREATE (E.G. NETWORK EQUITY)?
4. WHAT NEW REGULATIONS ARE NEEDED FOR THE FUTURE OF
WORK? AND WHAT OUTDATED REGULATIONS NEED TO
CHANGE?

12. rachelbotsman.com
For more information go to the reading list.
Please contact rachel@rachelbotsman.com for permission to use these slides for
presentation or teaching purposes.