Facebook exploded in the personal world, however businesses are finding real value as well. Understand what the frenzy is all about and how to use it in your business setting.
40. C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
Tabs:
The layout of a Facebook Page is flexible. You can
add up to six tabs that are visible to fans including
videos, pictures and product information.
Profile Picture:
Upload your
company logo.
Status Bar:
Publish news and information
about your company to appear
in your “wall”, below.
Fans List:
Virally grow your
exposure and learn
about your
customers.
45. C.A.P.T.’N. (Tools and Analysis)
Insights
A Facebook application that
allows you to track metrics
including page views, wall
posts, discussion threads and
photo views.
46. C.A.P.T.’N. (Tools and Analysis)
Google Analytics
Use Google Analytics to
track the number of visitors
from Facebook to your
website and set up
conversion tools to track the
impact on your sales funnel.
49. How do you engage your fans??
Think outside the box!
50.
51.
52. 10% of page visitors
played game
Of those who played:
6% clicked the "Share"
6% clicked "Buy Now“
Received over 6,000 new
fans in addition to sales
and media exposure
53. Burger King Whopper Sacrifice
Invested: less than $50,000
Returned: more than
$400,000 in press/media
value
Received 32 million free
media impressions
54. That is like reaching the population of
these 19 states… combined!!
55. Great Wolf Lodge
• Extended Product
and Services
Information
• Special Events
• Promotions
• E-Newsletter
56. Leveraging Facebook for Business
• Integrate with your existing strategy
• Measure sales and ROI
• Assign resources and allocate time
57. P.O.S.T.
Four Simple Steps to Design Your Strategy
People
Objectives
Strategy
Technology
58. 5 Key Objectives
Of Social Networking
Embracing Supporting
Listening
Energizing Talking
59. Essential Strategic Steps
1. Identify your first social networking beachhead
2. Clearly define the key value that your company
and employees provide
3. Understand your audience and identify where
they engage in social networking
4. Expand your circle of influence
5. Activate an advanced social networking
initiative