Getting Your Message Across - SOCIAL MEDIA - the new revolution Scary? Helpful? Waste of time? Useful? Hard to handle? Easy to use? Do we have to? What's in it for Rotary? Whatever your answers, one thing is certain: as a means of communication it can no longer be ignored. Come along to the Social Media workshop to have your questions answered, share your knowledge and experiences with others on: Saturday 16 February 9.30am-12.30pm Royal Grammar School, Amersham Road, High Wycombe HP13 6QT The latest in our series of popular Getting Your Message Across workshops with an emphasis on discussion and ‘hands on’ learning, so the ability to meet specific needs will be flexible. If time allows other issues will be addressed. A brief introduction to Getting your Message Across in the broader sense will be followed by: Keynote Speaker: Gwen Powell (Burnham Beeches) – Facebook and Twitter As with all our workshops this will be a sharing of experience for the benefit of Rotary, our clubs and district. We welcome the ‘just curious’, complete novices, new users anxious to find out more and experts willing to share good practice.

2. Wiki says:
v “Social media employ web- and mobile-based technologies to
support interactive dialogue and introduce substantial and
pervasive changes to communication between organisations,
communities, and individuals.”
v “Social media are social software which mediate human
communication.”
v “In the year 2012, social media became one of the most powerful
sources for news updates through platforms such as Twitter and
Facebook.”
Rotary International District 1090 – Workshop on Social Media – February 2013

3. 1. High-impact and low-cost (free!) way to promote your club and
speak to your community.
2. You can:
² Publish club information
² Advertise events
² Create discussion and gather feedback
² Build your club’s “brand”
3. Very little technical expertise is needed – if you can use the
internet you can use Social Media.
Rotary International District 1090 – Workshop on Social Media – February 2013

4. Rotary International District 1090 – Workshop on Social Media – February 2013

5. RIBI says:
ü all social networking sites have suitable account settings which can
be set to share a minimum of information even with friends and
followers that are known extremely well to the account holder
ü if an individual, Club or District is signing up to some accounts
they should be aware that the default security setting is not
necessarily the most secure and therefore may need to be adjusted
to meet the individual’s needs
ü The rule of thumb is not to share
information that you wouldn’t share with
someone if you were having a real
conversation.
Rotary International District 1090 – Workshop on Social Media – February 2013

6. Rotarians on Social Networks Fellowship (ROSNF) says:
1. General Guidelines
~ be respectful ~ keep on topic ~ don’t spam
~ observe copyright & common courtesy
~ be accurate & correct mistakes
2. Guidelines for posting as an individual
~ review privacy settings ~ be careful what you share
~ be aware of liability ~ protect your privacy
3. Guidelines for club and district presences
~ authority to post officially ~ positive & transparent
~ liking & following implications ~ observe Rotary’s Policies
Rotary International District 1090 – Workshop on Social Media – February 2013

7. RIBI says:
1. Go online before you start your own social media page and see what other clubs and
organisations are doing
2. Decide which platforms you are going to utilise – FB, Twitter, YouTube
3. Look professional & designate moderators
4. Update your page regularly (but not too often)
5. Follow news and media stories and look for opportunities to post positive Rotary related
comments.
6. Follow other Rotary related pages and people such as the President’s page, RIBI, Rotary
International etc.
7. Remember – social media allows for an immediate PR message, therefore ensure consideration is
given to any postings being made with a Rotary message and how it may reflect the individual,
the Club, the District or the organisation as a whole
8. Be safe, but don’t be afraid!
Rotary International District 1090 – Workshop on Social Media – February 2013

9. Why Facebook:
Individual:
ü Stay in touch with family, friends, work colleagues & alumni
Club or District:
ü Worlds largest and fastest growing Social Network
ü The stats speak for themselves
ü AUTOMATIC Search Engine Optimisation (SEO)
ü Rotary International page with 200,000 “likes”
Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012

10. ☚

11. Why Twitter:
ü Users are in the prime spending period of their lives
ü Smaller amount of users, but VERY ENGAGED and CONNECTED
ü Real time search capabilities for lead generation and customer service
ü Twitter results now turn up on the front page of Google
(AUTOMATIC SEO)
ü Rotary International page with 180,000 “followers”

12. ☚

13. Why YouTube:
ü AUTOMATIC Search Engine Optimisation (SEO)
ü YouTube clips can go “viral” within hours
ü YouTube clips are often showed on News Programs
ü Rotary International page with more than 1,2 million “views”
Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012

14. ☚

15. Social Media:
ü is here to stay
ü is extremely powerful
ü is “free” to use
ü SO LET’S EMBRACE IT!
Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012

16. q Rotary International - Social Media Video - 2 min video
q Social Media - the new revolution - 4 1/2 min video
q Rotary Today – Global Outlook – A Rotarian’s Guide to Social Media - 8 page pdf with
some useful "lingo”
q Rotary International - Social Networking - webpage with many other useful links
q Rotary International - Social Media Tips for Clubs and Districts - webpage with tips
q Rotarians on Social Networks Fellowship (ROSNF) - webpage & ROSNF on Facebook
q ROSNF - Social Netiquette Guidelines - useful tips & guidelines
q RIBI - Social Media Guidance - webpage with useful information and linking to
RIBI - Social Media Guidance - 3 page pdf document
q Maidenhead Bridge Rotary Club – 3 page pdf setting out their online marketing strategy
Rotary International District 1090 – Workshop on Social Media – February 2013

17. q RCBB - Introduction to Social Media (Nov 12) (edited version) - 34 slides comprising a
general introduction to social media
q D1090 – Hands on Session – Creating your Club Facebook Page – 37 slides comprising a
step-by-step guide to creating your own Club Facebook Page
Rotary International District 1090 – Workshop on Social Media – February 2013

18. Gwen Powell
MPRC
Rotary Club of Burnham Beeches
(RCBB)
Rotary District 1090
UK
16 February 2013
email: gwen.powell.rcbb@gmail.com
Rotary International District 1090 – Workshop on Social Media – February 2013