Ruth Cheesley busts some popular myths about SEO in this 30 minute presentation which was delivered at Joomla!Day Switzerland on 21st September 2013 in Bern

1. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
SEO for Mythbusters
Ruth Cheesley – Virya Technologies

2. HELLO!

3. WELCOME, MYTHBUSTERS!

4. WHAT IS SEO?

5. VISIBILITY, AUTHORITY, RELEVANCE

6. “SCIENTIFIC” GUESS-WORK!

7. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 1
The top three listings get the highest
click-through rates

8. THE ULTIMATE CHALLENGE

9. WHAT ABOUT VISIBILITY?

10. RELEVANCE AND AUTHORITY

11. “SOCIAL PROOF”

12. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 2
The most important aspect of SEO is
link building – having as many links
to and from your site as possible

13. MYTH 2 – LINK BUILDING

14. TRUST & CITATION FLOW

15. “NATURAL” LINK BUILDING PROFILES

16. HELLO PENGUIN!

17. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 3
If my site has a large number of
articles, it's going to rank well

18. IS ALL CONTENT “GOOD”?

19. QUALITY OVER QUANTITY

20. HELLO PANDA!

21. THE MIDDLE WAY!

22. STAND OUT FROM THE CROWD

23. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 4
Social media isn't about SEO

24. A MYTH WITHIN A MYTH!

25. GOOGLE+ IS A WEBSITE

26. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 5
Do not learn Black Hat SEO

27. LEARN FROM IT

28. KNOW YOUR ENEMY

29. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley