The presentation here, is from our 15 Minute Communication Challenge about Wikipedia. The slides go over the best practices for integrating #DeeperLearning into your Wikipedia page. At the end of the video, our live-stream video of the presentation is attached.

1. T @ReachStrategies W www.reach-strategies.org
#DeeperLearning
15 Minute Communications Challenge
Building a Wikipedia Presence

2. Topics to be covered:
1. The challenge!
2. Should you be on Wikipedia and why?
3. What is the current state of DL on Wikipedia?
4. Getting started with your Wikipedia presence
5. Best Comms practices for Wikipedia
6. Integrating DL into your Wikipedia page

3. Make sure that Then, build credibility by
linking to resources
1.
Take the Challenge!
2.
has a presence on

4. “As the 8th highest trafficked site on the Internet, Wikipedia offers
nonprofits a lot of visibility.” - Charity Village
Should I be on Wikipedia?

5. ● Wikipedia has an extremely high domain authority, since it is a “trusted” site by Google. “A core part of
Google’s algorithm uses links from trusted websites.”
● “Not only is it a trusted link in Google’s eyes, it is also a great source of traffic.” Even links below the bulk of
the each page’s content, can get attention. For SEO expert Jon Cooper, “one link [can provide] 50 visitors a
week for a small niche website. The value isn’t in question, it’s how you can get your links on the page.”
● “Wikipedia pages rank for half of all searches, which creates a feedback loop. Wikipedia pages rank so well
because people link to them. They continue to rank even better for a wider range of searches because high
ranking pages get more links.”
● “Journalists and other experts read Wikipedia and so there is a big amplification effect. People will notice
the link and link to it themselves, because they see it there and repeat what is said in Wikipedia. It is a very
powerful social media.” Jonathan Hochman—SEO consultant
Adapted from:
1. http://www.shivarweb.com/3632/how-to-use-wikipedia-for-seo/ 3. http://pointblankseo.com/wikipedia-seo-purposes
2. . http://searchengineland.com/the-art-of-seo-for-wikipedia-16-tips-to-gain-respect-11126
Did you know?
A 2007 study by Google revealed that
information on Wikipedia was almost as
accurate as that in the Encyclopedia
Britannica.
Wikipedia Facts

6. 1. Direct sources (e.g., your website, work, articles)
“No company or organization is considered inherently notable. No
organization is exempt from this requirement, no matter what kind of
organization it is, including schools.” - Wikipedia
1. Independent sources (e.g., other website mentions, work,
articles, news written about your organization)
“A company, corporation, organization, school, team, religion, group,
product, or service is notable if it has been the subject of significant
coverage in secondary sources.” -Wikipedia
1. Audience
“Evidence of significant coverage by international or national, or at
least regional, media is a strong indication of notability.”-Wikipedia
1. Unbiased, factual information
“Advertising is prohibited as an official Wikipedia policy.” -Wikipedia
Connectivity
to deeper
learning and
one another
builds
credibility!
Credibility is the name of the game.

7. 46 of116
How many DL grantees have a Wikipedia page?

8. Deeper Learning has a Wikipedia page!
https://en.wikipedia.org/wiki/Deeper_Learning
for
Deeper Learning Wikipedia

9. 2
Who mentions and links to Deeper
Learning on their Wikipedia page?
1example being...
grantees

10. Let’s connect and strengthen our message.

11. Create a Wikipedia account by going to www.wikipedia.org and
clicking on “Log in/create account” in the top right hand corner. Once
you have a Wikipedia account you can begin crafting your page or
“article”.
Get started on your Wikipedia presence now.
http://bit.ly/REACHWiki101
for our “Creating a Wikipedia Page 101” SlideShare

12. Make sure
that
Take the Challenge!
Integrate Deeper Learning into your Wikipedia page by...
.
http://dlplanningguide.
com
http://hewlett.org/programs/educ
ation/deeper-learning
https://en.wikipedia.org/wiki/Deep
er_Learning
Then, build
credibility
by linking to
resources
1 2has a
presence
on
List of Over 100 Resources!
https://en.wikipedia.org/wiki/
Deeper_Learning

13. #DeeperLearning
Share your success story using this hashtag on
twitter.

14. END

15. Resources
→ http://fortune.com/2012/08/14/how-to-solve-your-wikipedia-problem-yes-you-
have-one/
→ http://www.bradaronson.com/22-high-impact-low-cost-social-media-
opportunities-for-nonprofits/
→ http://contentmarketinginstitute.com/2011/11/how-to-develop-a-wikipedia-
page/
→ http://www.smoblogger.com/wikipedia-doesnt-suck/
→ http://www.yourseoplan.com/ask-the-experts-should-my-business-make-a-
wikipedia-page/
→ http://www.informationweek.com/how-to-use-wikis-for-business/d/d-
id/1034971?page_number=2

16. pay for their implementation and support.
Wikis are designed to facilitate the
exchange of information within and
between teams. Content in a wiki can be
updated without any real lag, without any
real administrative effort, and without the
need for distribution — users/contributors
(with wikis, they're one and the same)
simply visit and update a common Web
site.
Wikis can centralize all types of corporate
data, such as spreadsheets, Word
documents, PowerPoint slides, PDFs —
anything that can be displayed in a
browser. They can also embed standard
communications media such as e-mail
and IM. Heavy-duty PHP-based wikis can
directly interface with company
databases to bring in audio and picture
files. A wiki's functionality is limited only
by the programming skills of the person
who implements it. -info week
● Wikipedia pages may help with
brand awareness. Wikipedia is a
top website and receives billions
of page views each month. It’s
possible that some Wikipedia
users may naturally stumble
upon your Wikipedia page, or
find it via a link from other
Wikipedia pages on similar
topics.
● Google uses Wikipedia as a
source for its “artificial
intelligence” projects and
currently draws summary
information from Wikipedia to
produce its Google Knowledge
Graph listings. If your product
has a Google Knowledge Graph,
you may be able to influence the
content via your Wikipedia page.
Any company is technically eligible to have
a Wikipedia page.
-ypurseoplan

17. https://docs.google.com/present
ation/d/1bgkdYBUCbA7pBJc2If
PwPiZ2N2Q2sGZVVskKIzSWxR
M/edit#slide=id.ga48f555b8_0_2
8