In this module we will briefly provide you 3 important information about mobile marketing what to do, what to expect, what you should be curious about. 1. Identify scope of work - what you want to put on your mobile site 2. Technical aspects of a mobile site 3. 4 simple tips for your mobile site Never hesitate to ask more questions as the digital marketing landscape is rapidly expanding. Questions? We can answer them visit http://www.realestateleadsprospector.com/ Starting up your mobile site? Contact us today for a helping hand! Email: Les@RealEstateLeadsProspector.com Direct line: 407 401 9225

1. MOBILE
MARKETING
M O B I L E S I T E C H E C K L I S T F O R
R E A L T O R S
3 E S S E N T I A L G U I D E L I N E S I N
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

2. K N O W Y O U R
M O B I L E S I T E
F E A T U R E S
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

3. k n o w w h a t y o u w a n t t o p u t o n y o u r
m o b i l e s i t e
L i s t i n g S i t e s f o r R e a l t o r s - M e n u o p t i o n s L i s t i n g
p a g e , A b o u t P a g e , C o n t a c t P a g e , R e v i e w s
+ l e a d g e n e r a t i n g C T A a p o p u p o r a s i d e w i d g e t
- a s h o r t c o n t a c t c a p t u r e f o r m ( N a m e , E m a i l ,
P h o n e )
1. IDENTIFY YOUR
“SCOPE OF WORK”
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

4. Y o u r b r a n d s h o u l d n o t b e d i f f e r e n t . - D e s i g n
e l e m e n t s l i k e y o u r p r o f i l e , c o l o r s c h e m e s h o u l d
n o t b e c o m p r o m i s e d .
2. YOUR MOBILE SITE
IS AN EXTENSION OF
YOUR MAIN WEBSITE
O p t i m i z a t i o n o f y o u r m o b i l e s i t e s h o u l d n o t b e
d i f f e r e n t f r o m t h e o p t i m i z a t i o n o f y o u r m a i n
w e b s i t e .
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

5. M o b i l e w e b s i t e s a t t r a c t
n e w u s e r s o f d i f f e r e n t
d e m o g r a p h i c s
3. DEMOGRAPHICS
I t i s s u g g e s t e d t o b e s p e c i f i c o n y o u r
t a r g e t m a r k e t ( s e l l e r s , b u y e r s o r b o t h )
y o u D O w a n t t h o s e p e o p l e l o o k i n g f o r a
h o m e i n c l o s e p r o x i m i t y t o y o u r l o c a t i o n
a p r i o r i t y .
Y o u h a v e u n l i m i t e d r e a c h o n l i n e - y o u
c a n a t t r a c t n e w c u s t o m e r s f r o m
d i f f e r e n t l o c a t i o n s w h o a r e l o o k i n g f o r
n e w h o m e s i n y o u r a r e a .
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

6. 8 E S S E N T I A L S O N
W H A T M A K E S A G O O D
M O B I L E S I T E .
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

7. 1. RESPONSIVE DESIGN
t h e i m a g e s , t e x t s a n d b l o c k s
s h o u l d b e f i t o n m o b i l e s c r e e n s
2. ADD A USER INITIATED
CAPABILITY
l e t t h e u s e r c h o o s e t h e v i e w
m e t h o d M o b i l e V e r s i o n o r D e s k t o p
v i e w .
4. FONT SIZE
m o b i l e v e r s i o n s s h o u l d h a v e
l a r g e r f o n t s
3. ARRANGE SITE COLUMN
FORMATS
D e s k t o p v i e w h a v e m u l t i - c o l u m n s
m a k e s u r e t o m i n i m i z e c o l u m n s t o
s i n g u l a r f o r m o b i l e .
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

8. 5. CTA
A d d c l i c k a b l e p h o n e - n u m b e r s o r
b u t t o n s f o r y o u r C T A
6. MOBILE VIEW
ORIENTATION
W h e t h e r t h e y v i e w i t v e r t i c a l l y o r
h o r i z o n t a l l y t h e p a g e s h o u l d
r e s p o n d t o t h a t a c t i o n .
8. WHEN IN DOUBT ASK A
PRO
C o n s u l t a p r o f e s s i o n a l d e v e l o p e r
t o e s t a b l i s h t h e s e t e c h n i c a l
r e q u i r e m e n t s - r e q u i r e s c o d i n g o n
t h e a c t u a l s i t e .
7. FLASH WEBSITES
S k e w a w a y f r o m c r e a t i n g s i t e s v i a
f l a s h - F l a s h d o e s n o t w o r k o n
A p p l e
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

9. 4 S I M P L E T I P S I N
C R E A T I N G Y O U R
M O B I L E S I T E
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

10. 1 . M I N I M I Z E T H E C O N T E N T
mobile users are more inclined towards image content.
If it’s a blog should there be text do make sure to pop a few images
there to make it more interesting.
If its a listing site - add captions to the listing images.
3 . M A K E A S I M P L E M E N U
Only show menu options that are relevant and necessary for the
mobile site.
4 . L E A D C A P T U R E M A D E S I M P L E
add drop down option instead of them filling out the forms
themselves.
2 . C T A B U T T O N S N E E D T O B E B I G G E R
buttons should be bigger between 44-57 pixels in size.
(http://touchlab.mit.edu/publications/2003_009.pdf)
R E A L E S T A T E L E A D S P R O S P E C T O R
w w w . r e a l e s t a t e l e a d s p r o s p e c t o r . c o m

11. L e s a t 4 0 7 4 0 1 9 2 2 5
L e s @ R e a l E s t a t e L e a d s P r o s p e c t o r . c o m
S t a r t i n g u p y o u r m o b i l e s i t e ?
C A L L U S N O W !
FOR RELEVANT
TOPICS ABOUT
MOBILE
MARKETING, STAY
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