This document discusses the importance of social media and having a strong social presence for businesses. It notes that 57% of purchase decisions are now made before any commercial contact with a business. The document also provides examples of how some companies have benefited financially from social media strategies, such as reducing recruitment costs. Finally, it introduces ReallyConnect as a company that provides social media training and consulting services to help organizations improve their social strategies and presence.

1. Michael (Mike) Clark
@ReallyConnect @MikeClark03
company/really-connect
groups/ReallyConnect
Mike@Reallyconnect.com
The Power of Your
Organisation being Socially
Enabled!

2. Being Social Matters!
Social Media influences!
57% of the decision to ‘buy’ is now made before any commercial contact with
your business
LinkedIn is the largest professional social network in the world
332 million globally, 17+ million UK, 80+ million Europe
75% of people on LinkedIn are Passive candidates
However, 60% of them are Open to a new opportunity
80% of employees would rather work for a social CEO and 66% of customers
say their perception of the CEO impacts their perception of the company

3. Case Study Results – Being Social Pays!
Our strategies have put £5.1M into our client’s pipelines in the past 18mths
Deloitte attracts 17% of their candidates naturally through Google because
their social brand is so strong
Coral Racing reduced their recruitment agency fees from £1.5M to £150 a
year!
Travis Perkins’ average cost per acquisition has gone from £6.2k down to
£2.3k
Competent Social Sellers
Create 45% more opportunities
Are 51% more likely to hit targets!

4. Who are we?

5. >500 corporate & enterprise + 1000’s of SMEs

6. 7 Stages of your social journey?
1 2
Awareness
Interest
Fears
Concerns
Insight
Inspiration
Aspiration
Goals
Objectives
Roles
Duty
Sponsoring
3
Strategy
Content
Rollout
Budget
Support
4
Content
Plan
Approval
Execution
5
Rollout
Training
Coaching
Webinars
Blended
6
Metrics
Tracking
Tracing
Scoring
Adapt
7
Scale up
Next Level
Location
Language
Best
Practices

7. How to roll out a Social Selling/Recruiting Strategy?
Training
LinkedIn 1
Training
LinkedIn 2
Training for active profiles
Training for passive profiles
Strategic session
with management team
Tactical session
(Part 1 & Part 2) with management of marketing, sales & recruiting
Pilot
Training & Evaluation with “Ambassadors”
Awareness session
for all co-workers
Training
LinkedIn 3
Classroom Training for proactive profiles
Home Study
Courses
Webinars
11
12 13
14 15
16
17
18
19

8. How can we continue to help you?
In-Company Training & Consulting – Strategy Session
Starting with a complimentary consultation
1-2-1 & Group Training / Consulting
Get in touch for a free consulation
Mike@ReallyConnect.com or 077676 30400

9. Michael (Mike) Clark
@ReallyConnect @MikeClark03
company/really-connect
groups/ReallyConnect
Mike@ReallyConnect.com