Earlier television viewership was dictated by networks. However, today’s viewers decide how and when they should watch their favourite TV shows through options including IPTV. Here are 5 trends including IPTV, which will drive television industry in the incoming years. Read full article: http://www.rgbbroadcasting.com/2016/10/24/future-of-tv-ott/

1. RGB Broadcasting Blog
http://www.rgbbroadcasting.com/2016/10/24/future-of-tv-ott/

2.  Today, television viewing is a different experience than
the Golden Age of Television, or retro-era. Similarly,
tomorrow’s television experience will be different from
today’s.
 However, today’s viewers decide how and when they
should watch their favourite TV shows through
options including IPTV.

3.  Fulfilling consumer demands is one of the big
challenges Media and Entertainment(M&E)
companies face today.
 They cannot ignore these 5 trends including IPTV,
which will drive television industry in the incoming
years.


4.  Omnipotent Visibility: Today, television producers
understand that their regular viewers may not be able
to catch up with their favourite shows at a particular
time slot. This is why they end up telecasting episodes
several times a day. Also, these episodes are available
online within a couple of hours after the first telecast.
This allows a consumer to watch their show on a tablet,
or a phone. Various studies suggest that by 2025, the
television program will be made available across
various screens at a same time.

5.  Subject-wise Organisation Will Be Possible: The
experience of TV browsing is constantly improving.
Comcast- the American broadcasting and cable
television company has given a cable box, which allow
people to organise their favourite channels as per the
subject. This cable box is a web-based interface, which
allows a user to easily search his favourite channels,
whenever he wants. For example, a viewer need not
remember the channel number of Star Sports
anymore, rather they can use the search to find sports
based channels.

6.  New Channels are Constantly Added Up: Internet
TV or IPTV is becoming a big reality and you cannot
ignore it anytime. This TV medium is also paving way
for brand-based channels.

7.  Advertisement-free Model Will Become a
Reality: Most TV viewers complain about
advertisements affecting the quality of entertainment.
The advertisement-free TV model is slowly becoming a
reality. Netflix is one of the pioneers of this ad-free
model. It has built its television business with
subscription fees. This model has already received
applause from consumers.

8.  From a Passive Watcher to a Active Consumer: All
these years, television used to be a one-way
experience. Viewers had no other choice than flipping
away channels. However, the apps like Hulu, Netflix,
and Amazon are empowering consumers to watch any
program, and at anytime. Now consumers can get on
to their feet and interact with the TV programming.

9.  These trends will enable M&E companies to enrich
their relationships with consumers. To maintain these
relationships the M&E brand players should invest in
technologies that allow them deliver best user-
experiences to their consumers.

10. Thank You
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