Riccardo Guggiola

Milan Area, Italy Italy

Media, Programmatic and Data Management Consultant | Author "Programmatic Advertising per Marketing People"

Advertising / Marketing / PR

Specialized in media, ad tech, programmatic advertising and data management . Author of the book "Programmatic Advertising per Marketing People", EPC publisher, IAB Italy approved. -Media trading on ad buying platforms and yield management on ad exchanges -Track record in working directly with brands and publishers and integrating with client data infrastructure with CRM, email, marketing automation tools. -Carry out strategy for DMP and data management for both first party and third party data - Cross-device and cross-media trading capabilities -Strategic thinking and insights for marketers - Ability to build bespoke programmatic solutions for clients beyond media trading