http://www.redjeweledmedia.com - Knowing how to engage with moms online is key to any successful PR and marketing campaign. This slideshow shares with you interesting stats about marketing to moms and offers advice on how you can best engage mom how, where and when she wants it!

1. Why
Digital
Moms
Rule
Red Jeweled Media Presentation (2012)

2. There are 77 million moms with children ages 0-29
Source: U.S. Census Bureau Nov. 1999 and 2009

3. U.S. moms spend $2.1
trillion per year, which is
15% of our country’s entire
economy
Source: U.S. Census Bureau

4. Mass advertising is no longer
an effective way to market.
We are exposed to
3,000+ marketing
messages per day.
56% of moms say they
don’t look at online ads
because they’re not
“trustworthy.”
Source: Fleishman Hillard & Modern Moms Survey, Oct. 2011

5. The way
to
“reach”
mom has
changed.
Red Jeweled Media Presentation (2012)

6. Mom Is Social
79% of all moms use
social media1
30% say they engage
with 20+ brands via
email, 30% via
Facebook, 24% via a
brand’s blog and 31%
via Twitter2
(1) Child's Play Communications via The NPD Group Inc. Dec. 2010; (2) Fleishman Hillard & Modern Moms Survey, Oct. 2011

7. Mom Trusts Other Moms
1 in 4 moms has
purchased a product as
a result of a
recommendation from a
social media site or
blog1
61% of moms trust
customer reviews; 31%
of moms trust blogger
reviews; 20% of moms
trust journalist reviews2
(1) Child's Play Communications via The NPD Group Inc. Dec. 2010; (2) Fleishman Hillard & Modern Moms Survey, Oct. 2011

8. Mom Likes to Share
15% of moms own and
maintain their own blog1
9 out of 10 moms say
Facebook is their “go-
to” source to engage
with other moms2
(1) Child's Play Communications via The NPD Group Inc. Dec. 2010; (2) Mom Central Consulting, April 2011

9. Mom Wants to be Heard
46% of moms say
they follow a brand
in order to give a
brand feedback1
(1) Fleishman Hillard & Modern Moms Survey, Oct. 2011

10. Mom Likes Deals
86% of moms
follow a brand to
get a deal or
coupon; More
than half say
they’re
"frustrated" that
deals are not
frequent enough1
(1) Fleishman Hillard & Modern Moms Survey, Oct. 2011

11. Mom Is Mobile
35% of moms use their smart phones
while they shop1
68% have given their mobile phone
number to a brand2
37% “sleep” with their smart phone3
64% have downloaded
a QR Code4
94% use QR codes to
seek out a special
offer, discount or
coupon4
(1) Harris Interactive Survey on behalf of marketing firm Eric Mower and Associates, 2011; (2) Fleishman Hillard & Modern Moms
Survey, Oct. 2011); (3) Marketing to Moms Coalition Research, SOAM 2011; (4) Mom Central Consulting, 2012 Survey

12. Mom Is Conscientious
92% of moms
bought
something to
support a cause.
93% would
switch brands to
support ones
that support
causes they
believe in1
(1) 2010 Cone Cause Evolution Study, Cone Communications

13. Mom Wants Information
82% read product
reviews online before
buying1
96% of moms trust
products more after
they’ve done their own
research2
Shoppers today use twice as many sources
to arrive at a decision3
(1) Mom Central Consulting, April 2011; (2) Mom Central Consulting, April 2011; (3) Google/Shopper Sciences, Zero Moment of Truth
Study, April 2011

14. What Can Marketers Do?
Communicate directly and authentically with moms.
Moms respond best to information when it comes from
another mom who they can relate to.
Red Jeweled Media (2012)

15. What Can Marketers Do?
Give moms a reason
to engage with your
brand via exciting
content, fun
promotions and
coupons and deals.
Red Jeweled Media (2012)

16. What Can Marketers Do?
Create opportunities for mom to express herself via your
brand. Self-expression is everything!
Red Jeweled Media (2012)

17. What Can Marketers Do?
Build
relationships
with influential
bloggers and
social media
influencers to
spread your
message via
word of mouth.
Remember, it’s
a peer-to-peer
culture!
Red Jeweled Media (2012)

18. What Can Marketers Do?
Respond to customers
immediately. Be accessible to
your customers whether they’re
at home or on-the-go. Have a
user-friendly website optimized
for mobile use. Give deal via QR
codes
Red Jeweled Media (2012)

19. What Can Marketers Do?
Support a
cause that is
important not
only to your
brand but also
to your target
audience.
Red Jeweled Media (2012)

20. What Can Marketers Do?
Don’t preach or
sell; rather
engage moms
with your brand.
Moms love
brands that love
them back!
Red Jeweled Media (2012)

21. Need help engaging with influential moms? Our
team of experienced PR experts can help!
Contact us at 888-552-0735 to learn more or
email: jenny@redjeweledmedia.com
Red Jeweled Media (2012)