This document discusses how artists use elements of design in printmaking to convey messages in their work. It outlines the key elements of line, shape, form, space, and color. It provides examples of how artists like Ernst Ludwig Kirchner, Felix Edouard Vallotton, Ernst Haeckel, Francisco Goya, and Henri de Toulouse-lautrec employ these elements in their prints. The document also contrasts digital and traditional printmaking methods and their advantages and disadvantages.

1. How Do ARTISTS use
ELEMENTS OF DESIGN of
printmaking to
Convey message/purpose in
their prints?

2. ORDER OF PRESENTATION
• Artists
• The elements of designs
• The purpose/message in the work
• Contemporary practices
• Difference between Digital and Traditional printmaking

3. ARTISTS:
Ernst Ludwig Kirchner
Felix Edouard Vallotton
Ernst Haeckel
Francisco Goya
Henri De Toulouse-lautrec

4. The Elements of Design of Printmaking
LINE COLOR
SHAPE FORM
SPACE TEXTURE

5. Now, how are the elements used?
LINE
Most common and basic element
Created as a mark that connects two dots
Used to be able to control the
audience’s eye
create unity
Balance
 Most importantly, Printmakers use it to help construct meaning in their work.
Ernst Ludwig is well-known for his great usage of line in his prints

6. For instance…….
FOREST CEMETERY
KINDERPORTRIAT

7. SHAPE
• Shape is a form of line.
• When a combinations of line are created, it
usually forms the shape of the subject of the
image.
• An artist who uses Line in his work is Felix
Edouard Vallotton.
• Vallotton

8. For instance…..
• This is a “La Raison Probante,”
woodcut by Félix Vallotton in 1898.
Felix Vallotton autoportriat
1895

9. FORM
FORM is just like shape only it’s in 3-D
it can be measured by height, width, and depth.
It’s also the shape of parts of composition
A printmaker who uses this type of design is Ernst
Haeckel.

10. Ernst Haeckel
The “Kunstformen der Natur”

11. QUIZ
• Which artist is well-known for his use of
a) Line
b) Form
c) Shape
QUIZ QUIZ
QUIZ
QUIZ
QUIZ QUIZ
QUIZ QUIZ
QUIZ
QUIZ

12. SPACE
• Used to find a way that objects relate to each other.
• It is also an illusion of three dimensions.
• Francisco Goya, a Spanish romantic painter and printmaker is
known for his great usage of space in his prints.
• Goya is more of the intaglio printmaking type.
• Most of his prints uses etching or aquatint, or sometimes a
combination of both.

13. Goya’s
“Disparate 22. Lluvia de toros o Disparate de toritos”
THIS IS AN AQUATINT PRINT
Purpose: To give the illusion of a
deep black space around the bulls

14. COLOR
• is a special element of design.
• Created through the audience.
• There are three qualities of color in prints. These are
Hue
Value
intensity
• An example of a printmaker who is known to use color very well in his work is
Henri de Toulouse-Lautrec.
COLOR
COLOR

16. TRUE OR FALSE QUESTIONS
• Color is a special element of design
• Francisco Goya is a relief printmaker
• The most common and basic element is Form
BONUS QS
CAN YOU DEFINE LINE, SHAPE, AND FORM.

17. CONTEMPORARY PRACTICE
DIGITAL PRINTING
VS.
TRADITIONAL PRINTING

18. DIGITAL PRINTING
PROS CONS
-Incredibly fast
Making it ideal for projects with a tight deadline.
- Design project’s texts, images and colors can be
customized without been slowed down
-Budget free but only on smaller quality pieces
-Large quality pieces are not budget friendly
-Inks aren’t fully absorbed into the print paper,
which means cracks can appear in the color
near edges which are folded in the finished
publication.

19. TRADITIONAL PRINTING
PROS CONS
-It’s more cost effective for higher volume
print runs.
-It’s the best quality type of printing
available for graphic designers.
- They enable more choice when it comes to
print materials.
-Not nearly as fast as digital.
-More costly for LOWER VOLUME PRINT
JOBS.
-Far more difficult to customize the print
jobs during the print run as the printer
NEEDS to be adjusted.

20. THIS BRINGS US TO OUR
NEXT QUIZ
!!!!!!!!!!!!

21. What type of printing is this?

22. What type of printing is this?

23. THE END