The Company presentation about Niantic Lab

1. NIANTIC Lab
Company Presentation
EECS 441
Zangnan Yu (yuzan)

2. John Hanke
● Keyhole : geospatial data visualization
● Google : Google Earth; Google Map
● Niantic : augmented reality mobile games

3. 2012
Field Trip: guide to the cool, hidden, and unique things in the world around you

4. 2013 2016
2014

5. Independence and Investment
● End of 2015
● $25M in total
● < 100 employs

6. Business Model
● Ingress: Ads Sponsors
● Pokemon Go: In app purchase
○ 29% of all players, made in-app purchases

9. Success Component

10. Max Daily Active User In Millions

11. Future

12. Reference:
Leveraging the Google Cloud Platform
https://www.nianticlabs.com/blog/
These Charts Show That Pokemon Go Is Already in Decline
http://www.bloomberg.com/news/articles/2016-08-22/these-charts-show-that-pok
emon-go-is-already-in-decline
Pokémon GO Usage and Revenue Statistics
http://www.businessofapps.com/pokemon-go-usage-revenue-statistics/
Wikipedia
https://en.wikipedia.org/wiki/Pok%C3%A9mon_Go
https://en.wikipedia.org/wiki/Ingress_(video_game)
https://en.wikipedia.org/wiki/John_Hanke
https://en.wikipedia.org/wiki/Niantic,_Inc.