2. CONTENT
ATTITUTE – definition
TYPES OF ATTITUTE
BROAD CLASSIFICATION OF TYPES OF ATTITUTE
CHARACTERISTICS OF ATTITUTE
SOURCE OF ATTITUTE
VALUES
BELIEFS
3. ATTITUDES
The attitude of a individual is his general background
of feeling against which he views many factual events,
men and things.
The background of feelings gives specific meaning to
many of his perceptions and determines his opinions.
The same objective fact acquires one meaning when it
is interpreted in the light of one type another type of
attitude.
4. For e.g. -
“ The problem is not the problem ,the problem is your
attitude about the problem”
-Captain Jack Sparrow
Other words commonly used to describe attitude are
mental set , predisposition to form a certain opinion ,
emotional bias or frame of reference.
Sometimes the word ‘mood’ is also used.
5. TYPES OF ATTITUDE
There are three types of attitude –
1. POSITIVE ATTITUDE – leads to heaven
2. NEGATIVE ATTITUDE – leads to hell
3. OPEN ATTITUDE – leads to empathy
6. CLASSIFICATION OF ATTITUTE
1. OPEN ATTITUTE –
means you can start each day/ job/
conversation with a fresh perspective.
An opposite attitude seeks partnerships as a default
position.
It is very hard to do this without a good understanding
of what your partner want and why.
7. 2. NEGATIVE THOUGHTS –
will hold you back , lay you down , drain your
energy.
TIPS TO OVERCOME NEGATIVE ATTITUDE
meditate or do yoga
Smile
Surround yourself with positive people
Help someone
Sing
Change your thoughts from negative to positive
Read positive quotes
9. CHARACTERISTICS OF ATTITUDE
ATTITUDES ARE LEANINGS IN ONE DIRECTION- i.e.
either positive or negative , never neutral.
ATTITUDE SELECT FACTS – like a filter or screen
ATTITUDE BEING BASED ON FEELINGS GENERALLY
SUFFER IN LOGIC
ATTITUDE DO NOT ALWAYS PREDICT BEHAVIOUR -
depend on circumstances
10. SOURCE OF ATTITUTE
An individual is not born with attitudes but acquires
them in three ways –
1. DIRECT EXPERIENCE WITH THE OBJECT –
rewarding or punishing.
2. ASSOCIATION
3. LEARNING FROM OTHERS – parents pass their
political and religious beliefs on to their children
long before they learn the facts . Therefore attitude
are usually caught rather than taught.
11. VALUES
There are normative views held by an individual
(consciously or unconsciously) of what is good and
desirable.
“universal ought's”
They serve as determinants and guidelines for
individual’s behavior.
Transmitted by others through stories , myths ,
legends and metaphors.
Values can be of two types – instrumental values
and terminal values.
12. •INSTRUMENTAL VALUES- relate to means for achieving
desired ends
TERMINAL VALUES - relate to the ends to be
achieved.
It is always necessary to diagnose different value types
and to match each type with appropriate work
environment.
13. BELIEF
It is the acceptance of a statement or a set of circumstances
as true.
When we believe something than this indicate for us it is
true.
A belief has factual basis (often assumed rather than
proved) , it can be confirmed or disconfirmed.
Like value, belief is also an integral factor in an individual’s
decision-making process.
14. CONCLUSION
ATTITUDE – basically perceptions and determines his
opinions. It can be positive , negative or open but
never neutral. Can be described on the basis of mental
state , predisposition to form a certain opinion ,
emotional bias or frame of reference.
VALUES – normative views of a person of what is good
and desirable. “universal ought’s” .transmitted from
others . Unique value system is observed.
BELIEFS – acceptance of a statement or a set of
circumstances as true. Basically believing things.
