Journalism for Brands

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This presentation is from Raconteur's invite-only event for senior marketers at The Savoy on the 18th of March 2015. It discussed how brands can execute content marketing and brand publishing with the levels of excellence expected by senior business leaders.

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Raconteur is a premium publishing house and brand publishing agency. Raconteur produces special reports for The Times and The Sunday Times, as well as content marketing solutions for brands and bespoke market research. Our Special Reports combine first-class journalism, imagery and graphic design with a commitment to high-quality executions in print and online. Our content informs, inspires and influences thought leaders worldwide. This slideshare gives marketers and brand strategists an overview of Raconteur special reports, and why they're a great environment for brands.

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