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Mercado de productos de consumo

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MODELO DE CONDUCTA DEL COMPRADOR

FACTORES QUE INFLUYEN EN LA CODUCTA DEL CONSUMIDOR

CLASES SOCIALES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FACTORES SOCIALES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factores personales ,[object Object],[object Object],[object Object],[object Object]

Etapas del ciclo de vida familiar.

Proceso de compra del consumidor

El proceso de decisión del comprador para nuevos productos ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Caracterización de adaptadores sobre la base del tiempo relativo de adopción de las innovaciones.

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