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Proposal business plan

 Konsep Ide
  Musim hujan di Indonesia makin tidak dapat
  diprediksi kehadirannya. Efek global warming
  semakin mengacaukan ramalan cuaca setiap harinya.
  Dan pentingnya sedia payung sebelum hujan
  nampaknya bagi sebagian orang bukan merupakan
  perhatian khusus. Malasnya membawa payung serta
  kendala-kendala lain memang sering kali
  mengurungkan niat seseorang untuk membawa
  payung. Berbagai alasan yang sering ditemuka
  seperti : “membawa payung juga masih kena hujan,
  basah juga”, “bawa payung ribet kalau tidak ada case
  nya”, “payung kalau sudah basah bisa bau kalau
  langsung di lipat”. Masalah semacam inilah yang kami
  coba atasi dengan melalukan suatu inovasi terhadap
  payung yang ada.



 Visi & Misi
    Memberikan nilai fungsi baru bagi mereka yang
    ingin tetap tampil gaya dengan payung saat hujan
    Mengatasi masalah yang berkaitan dengan hujan
    Memberikan nilai lebih terhadap penggunaan
    payung
    Menghilangkan keenganan membawa
    payung saat hujan



 Target Konsumen
    Remaja dan dewasa, usia 15 tahun keatas
    Pria dan wanita
    Cenderung protektif dan antisipasi
    Pelajar, mahasiswa, pekerja, ibu rumah tangga
    Lingkup : Jawa dan Bali
 Spesifikasi Produk
     Terbuat dari bahan taslan waterproof dan
     windproff lapisan lateks yg tebal seperti daun talas
     agar air tidak pecah dan membasahi payung guna
     air tidak berbau meskipun langsung di lipat.
     Payung di desain dengan bentuk futuristik
     sehingga bisa digunakan oleh 2 -3 orang sekaligus.
     Payung dilengkapi dengan case menjadi satu
     bagian agar tidak cepat rusak dan lebih praktis.
     Case didesain dengan sistem per atau hidrolik.
     Ukuran disesuaikan dengan payung biasanya
     hanya saja dibuat seolah menjadi dua.
     Motif pada bagian luar payung dapat tampak
     apabila terkena hujan deras dan tersedia dalam
     berbagai warna.
     Harga berkisar antara 30-50rb.



   Strategi Pemasaran
     Menggunakan gabungan social media (Kaskus,
     Twitter, Facebook)
     Website Online Shop
     Pameran peragaan busana musim hujan dengan
     menyisipkan payung sebagai aksesories

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Proposal business plan payung

  • 1. Proposal business plan  Konsep Ide Musim hujan di Indonesia makin tidak dapat diprediksi kehadirannya. Efek global warming semakin mengacaukan ramalan cuaca setiap harinya. Dan pentingnya sedia payung sebelum hujan nampaknya bagi sebagian orang bukan merupakan perhatian khusus. Malasnya membawa payung serta kendala-kendala lain memang sering kali mengurungkan niat seseorang untuk membawa payung. Berbagai alasan yang sering ditemuka seperti : “membawa payung juga masih kena hujan, basah juga”, “bawa payung ribet kalau tidak ada case nya”, “payung kalau sudah basah bisa bau kalau langsung di lipat”. Masalah semacam inilah yang kami coba atasi dengan melalukan suatu inovasi terhadap payung yang ada.  Visi & Misi Memberikan nilai fungsi baru bagi mereka yang ingin tetap tampil gaya dengan payung saat hujan Mengatasi masalah yang berkaitan dengan hujan Memberikan nilai lebih terhadap penggunaan payung Menghilangkan keenganan membawa payung saat hujan  Target Konsumen Remaja dan dewasa, usia 15 tahun keatas Pria dan wanita Cenderung protektif dan antisipasi Pelajar, mahasiswa, pekerja, ibu rumah tangga Lingkup : Jawa dan Bali
  • 2.  Spesifikasi Produk Terbuat dari bahan taslan waterproof dan windproff lapisan lateks yg tebal seperti daun talas agar air tidak pecah dan membasahi payung guna air tidak berbau meskipun langsung di lipat. Payung di desain dengan bentuk futuristik sehingga bisa digunakan oleh 2 -3 orang sekaligus. Payung dilengkapi dengan case menjadi satu bagian agar tidak cepat rusak dan lebih praktis. Case didesain dengan sistem per atau hidrolik. Ukuran disesuaikan dengan payung biasanya hanya saja dibuat seolah menjadi dua. Motif pada bagian luar payung dapat tampak apabila terkena hujan deras dan tersedia dalam berbagai warna. Harga berkisar antara 30-50rb.  Strategi Pemasaran Menggunakan gabungan social media (Kaskus, Twitter, Facebook) Website Online Shop Pameran peragaan busana musim hujan dengan menyisipkan payung sebagai aksesories