The clinical research industry today is undergoing a major makeover. Companies are continuously trying to look to adopt and implement effective and innovative ways to accelerate novel drug launches in the market. Clinical trials organizations today are more open and does not view patients as mere “subjects” to generate data, but as informed collaborators whose participation is very significant to the overall success of clinical trials leading to the emergence of the concept of “patient-centric trials.” Clinical trail patient management is becoming an important task.

1. A Patient-centric or a Site-centric approach in Clinical
Trial

2. The clinical research industry today is undergoing a major
makeover. Companies are continuously trying to look to adopt
and implement effective and innovative ways to accelerate novel
drug launches in the market.

Clinical trials organizations today are more open and does
not view patients as mere “subjects” to generate data, but as
informed collaborators whose participation is very significant to
the overall success of clinical trials leading to the emergence of
the concept of “patient-centric trials.” Clinical trail patient
management is becoming an important task.

3. 
Site-centric approach
Using various pathways, Sites are identified that are supposed to
be able to enroll an adequate number of trial subjects. Then a
time- and money consuming process is began to qualify each
clinical site.

4. 
Patient-centric approach
A patient-centric approach begins with finding the right patient for
a clinical trial. A possible method for finding a suitable trial patient
is by using Google Adwords to reach potential Trial Subjects.

5. 
So which approach is the best?
Well there is no best method in this. It is clear that the Site-
centric approach has proven its value many times over time. But
if we take oncology as an example, the trend is that cancer
treatments become much more personalized, making the patient
recruitment process more challenging.

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7. Thank You !