Behind the Curtain: The Wizards of API Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too. You can visit Edward Boches at: http://edwardboches.com/

1. Behind the Curtain: The Wizards of API Radian6 Social 2011 Thursday, April 7th 3:00 pm – 3:50 pm Pacific A-C

2. What is this panel about? Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.

3. Who are our panelists? Edward Boches, Chief Innovation Officer Mullen Alex Brasil, Analytical Lead Google Tony MacDonell, Chief Technology Officer Teknision Inc. Sean Greenlaw, Chief Executive Officer Lashpoint

4. What are the big topics? Extending Functionality How can API be used to go beyond a platforms standard functions? Improving Automation More actions done all at once to improve workload capabilities Providing Visualization Creating exciting visuals of all the data

6. HOW TO MARKET AN AD AGENCY’S SOCIAL MEDIA CAPABILITIES

11. 302,977 tweets analyzed 48,859 tweets #brandbowl 18,068 visitors to site

20. Google Maps mash-ups

21. Janrain integrations

22. Radian6 and the SocialCloud

23. Extending Radian6

24. High volume analysis and decision tools

26. Light-weight and embedded in external apps

27. Usage and appearance similar to Dashboard or Engagement Console

28. Embed Graphs and Feeds directly into web pages

29. Mini-Apps

30. Single Purpose / highly focused

31. Custom functionality

33. Bulk actions on similar posts from several channels

34. Automated events based on inspection findings

36. Using colour to compare sentiment changes

37. See volume increases with growing shapes

38. Measure trends in animated graphs

39. Geographic distribution using maps

40. Scorecards and health meters

41. Operational screens used in operational context

43. There is a lot of social media ... an intelligent cache is your friend.

44. “Meaningful” animation based on Social Media patterns is not easy

45. Logging, Logging, and more Logging. The more you do, the more Radian6 API Support will love you