Students are utilizing social media for various reasons, but most often they are using these sites to find information and make connections. Learn how the Social Media team at DeVry tapped into this valuable resource.

1. Case Study / DeVry University
DeVry University – Making lasting
connections that work
The Challenge DeVry University is using social media channels
like Facebook & Twitter to facilitate conversations
Students are utilizing social media for various
between students and experts in their field. They
reasons, but most often they are using these
also started using LinkedIn groups to help alumni
sites to find information and make connections.
connect with professionals in their field of study
The social media team at DeVry University saw
and hosted networking events to help bring these
how valuable social media could be for their
engagements full circle. The Radian6 platform has
institution. “We knew that potential students were
given the team a way to organize and prioritize
online looking for additional information about
these interactions and track the relationships they
programs and courses, we also knew that our
are building online. It means that the team at DeVry
current students were looking for career guidance
University can focus on connecting students and
and we wanted to find a way to reach out and
alumni, and ensure that these relationships are able
engage in these conversations,” says Chase
to thrive.
Fritchle, Community Manager. The goal for DeVry
University was to share information, ideas and
make connections and social media gave them the The Results
platform to do all of these things.
DeVry University’s social media efforts have allowed
the team to engage with students and alumni,
The Approach share information and knowledge, and identify key
advocates for their mentorship programs. It’s about
The social media team at DeVry University began
helping their current students, future students, and
reaching out to students, engaging in conversations
alumni. Social media has given DeVry University the
and offering suggestions and solutions. “We
power to share and connect; it has bridged gaps and
wanted to let students know which resources are
given students easy access to all the resources the
available to them, and help them connect the dots
school has to offer. Students have been thrilled to
on issues like mentorship and career counseling,”
find out that their voices are being heard and
explains Fritchle.
DeVry University plans to keep growing their social
media efforts.
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