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THE POWER OF SOCIAL
MEDIA COMMUNITIES


Amanda Nelson
Community Content Manager
@mileigh13

Radian6, a salesforce.com
company

Oct. 14, 2011
Source: youtube.com/detroitmedicalcenter
Source: youtube.com/detroitmedicalcenter
Source: ustream.tv/channel/e-patient-connections/videos
Source: youtube.com/detroitmedicalcenter
What is a…
•  Employees   •  Colleagues   •  Competitors
•  Fans        •  Customers    •  Prospects
Consumer Social Media Usage




                   Social Media
         60%
                   Not Using Social
                   Media




54% increase over 2010
                     Source: consumeraffairs.com
800,000,000




         Source: facebook.com
Having an online     •  Innovation
community enables:   •  Collaboration
                     •  Evangelism
                     •  Loyalty
How do you measure them?
Measure:
                                   •  Followers
How it plays out                   •  Influence
                                   •  Sentiment
                                   •  Growth
                   Whoa, a free
                     chicken
Yeah, I heard      sandwich if I
    that.          dress like a
                      cow?




                        Yeah, come
                       with. It’s going
 I’m going. And        to be hilarious
    I’m taking         and delicious.
     pictures.
    #chickfila
What we did


•  Planted a seed   •  Store visits
•  Impressions      •  Conversions
•  Exposure
How do you maintain & grow them?
Inside the mind of a community manager


  External                        Internal
•  Storyteller                   •  Switchboard operator
•  Poster child                  •  Teacher
•  Caretaker                     •  Interpreter
•  Content curator/creator       •  Connector
Participate in conversation
10% you
THE POWER OF SOCIAL
MEDIA COMMUNITIES


Amanda Nelson
Community Content Manager
@mileigh13

Radian6, a salesforce.com
company

Oct. 14, 2011

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Power of Social Media Communities