15. Measure:
• Followers
How it plays out • Influence
• Sentiment
• Growth
Whoa, a free
chicken
Yeah, I heard sandwich if I
that. dress like a
cow?
Yeah, come
with. It’s going
I’m going. And to be hilarious
I’m taking and delicious.
pictures.
#chickfila
16.
17. What we did
• Planted a seed • Store visits
• Impressions • Conversions
• Exposure