Wunderman is a creative agency that truly appreciates and understands the value of relationships. They have been a leader and innovator in the agency space for the past 50 years. The team at Wunderman knew that social media would be a fantastic resource for their client – Nokia. Find out how the insights they gathered for from listening to app developers around the world as well as to consumers has helped Nokia created a truly remarkable phone.

1. Case Study / Wunderman
Wunderman helps Nokia make connections
around the globe.
The Challenge were already using on other devices. So, Nokia
engaged with Wunderman to listen to developers
Wunderman is a creative agency that truly around the world to monitor their reactions and
appreciates and understands the value of identify opportunities for working with developers
relationships. They have been a leader and to encourage and promote the development
innovator in the agency space for the past 50 of WP7 apps. The team at Wunderman used
years. The team at Wunderman has always Salesforce Marketing Cloud to find conversations
been focused on helping their clients transform across countries, and in more than seven different
data gathered both internally and externally into languages, giving Nokia the chance to connect
customer insights, guiding the development of with some of the world’s premier app developers.
marketing communications and the determination
of what worked and why. It’s no surprise that “The use of social media and Salesforce
Wunderman uses Salesforce Marketing Cloud. Marketing Cloud gives us the power to help our
They were pleased to be able to offer their clients clients gather data in way that is much more
real-time, global intelligence gathered from the cost effective and timely then was previously
social web. possible,” explains Gregg.
The team at Wunderman knew that social The Results
media would be a fantastic resource for their
client, Nokia, a world leader in mobility. Nokia Nokia launched their new Windows Phone
was interested in learning more about the app smartphones and, as of December 14, 2011,
developer community’s view of Nokia’s adoption of pre-orders in the UK were the highest for
the Windows Phone OS platform as they prepared any Nokia smartphone ever. The insight they
to launch their new phones, which operate on gathered from listening to app developers
WP7. “This is Nokia’s chance to challenge Apple around the world, as well as to consumers,
and Android, who have taken the smartphone helped them create a truly remarkable phone.
world by storm,” said Gregg Hamilton, SVP The social web has been a source of market
Insights & Optimization at Wunderman. insights, but will also be part of their go-to-
market strategy, enabling them to engage and
The Approach connect with the right people, at the right time
and in the right place.
Nokia knew that their new smartphones would
need to have the apps that consumers love and
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