Part of the Higher Ed Summit of Dreamforce 2011

1. The Social Enterprise on Campus David B. Thomas Director of Community and Social Strategy Radian6, a salesforce.com company @DavidBThomas Genevieve Coates Community Manager Radian6, a salesforce.com company @GenevieveCoates

2. Who will be your audience in 2020? 2030?

4. How big is it?It’s big. 35 plus hours of video are updated to YouTube every minute. 300 000 new people join Twitter every day. 155 million Tweets per day. 11.5% of the world are now on Facebook, 51% of the US. The average US home will have 5 to 10 web enabled devices by 2014 50% of TV viewers around the world watch Internet TV. Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook.

5. 98% of college students own a digital device. source: OnlineEducation.net

6. 46% say they would be more likely to read an assignment if it was in digital format. source: OnlineEducation.net

7. 38% say they can’t go more than 10 minutes without using a digital device. source: OnlineEducation.net

8. Average number of minutes spent on Facebook every day: 101.93 source: OnlineEducation.net

9. A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms similar to drug and alcohol withdrawal. source: OnlineEducation.net

10. So what? source: OnlineEducation.net

11. Your students are your brand ambassadors. Engage them.

14. Make it fun.

16. Use the tools they are already using.

20. Teach them how to use social in the real world.

22. Build your student lifecycle.

23. Learning

24. Educating Learning

25. Educating Learning Empowering

26. Prospective Student

27. Prospective Student

28. Current Student Prospective Student

29. Current Student Prospective Student Alumni

30. Current Student Prospective Student Alumni “Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”

31. Learn from who’s doing it right.

32. http://twitter.com/#!/mihaela_v http://twitter.com/#!/johnshopkins

33. http://www.facebook.com/tamu http://www.facebook.com/DePaulUniversity

34. http://www.youtube.com/user/UCBerkeley

35. How can we get involved?

37. The Social Enterprise on Campus David B. Thomas Director of Community and Social Strategy Radian6, a salesforce.com company @DavidBThomas Genevieve Coates Community Manager Radian6, a salesforce.com company @GenevieveCoates

38. Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.