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The Social Enterprise on Campus

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Part of the Higher Ed Summit of Dreamforce 2011

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The Social Enterprise on Campus David B. Thomas Director of Community and Social Strategy Radian6, a salesforce.com company @DavidBThomas Genevieve Coates Community Manager Radian6, a salesforce.com company @GenevieveCoates
Who will be your audience in 2020? 2030?
How big is it?It’s big. 35 plus hours of video are updated to YouTube every minute. 300 000 new people join Twitter every day. 155 million Tweets per day. 11.5% of the world are now on Facebook, 51% of the US. The average US home will have 5 to 10 web enabled devices by 2014 50% of TV viewers around the world watch Internet TV. Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook.
98% of college students own a digital device. source: OnlineEducation.net
46% say they would be more likely to read an assignment if it was in digital format. source: OnlineEducation.net
38% say they can’t go more than 10 minutes without using a digital device. source: OnlineEducation.net
Average number of minutes spent on Facebook every day: 101.93 source: OnlineEducation.net
A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms similar to drug and alcohol withdrawal. source: OnlineEducation.net
So what? source: OnlineEducation.net
Your students are your brand ambassadors. Engage them.
Make it fun.
Use the tools they are already using.
Teach them how to use social in the real world.
Build your student lifecycle.
Learning
Educating Learning
Educating Learning Empowering
Prospective Student
Prospective Student
Current Student Prospective Student
Current Student Prospective Student Alumni
Current Student Prospective Student Alumni “Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”
Learn from who’s doing it right.
http://twitter.com/#!/mihaela_v http://twitter.com/#!/johnshopkins
http://www.facebook.com/tamu http://www.facebook.com/DePaulUniversity
http://www.youtube.com/user/UCBerkeley
How can we get involved?
The Social Enterprise on Campus David B. Thomas Director of Community and Social Strategy Radian6, a salesforce.com company @DavidBThomas Genevieve Coates Community Manager Radian6, a salesforce.com company @GenevieveCoates
Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.

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The Social Enterprise on Campus