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The Social Enterprise on Campus,[object Object],David B. Thomas,[object Object],Director of Community and Social Strategy,[object Object],Radian6, a salesforce.com company,[object Object],@DavidBThomas,[object Object],Genevieve Coates,[object Object],Community Manager,[object Object],Radian6, a salesforce.com company,[object Object],@GenevieveCoates,[object Object]
Who will be your audience in 2020? 2030?,[object Object]
The Social Enterprise on Campus
How big is it?It’s big.,[object Object],35 plus hours of video are updated to YouTube every minute.,[object Object],300 000 new people join Twitter every day.  155 million Tweets per day.,[object Object],11.5% of the world are now on Facebook, 51% of the US.,[object Object],The average US home will have 5 to 10 web enabled devices by 2014,[object Object],50% of TV viewers around the world watch Internet TV.,[object Object],Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook.,[object Object]
98%,[object Object],of college students own a digital device.,[object Object],source: OnlineEducation.net,[object Object]
46%,[object Object],say they would be more likely to read an assignment if it was in digital format.,[object Object],source: OnlineEducation.net,[object Object]
38%,[object Object],say they can’t go more than 10 minutes without using a digital device.,[object Object],source: OnlineEducation.net,[object Object]
Average number of minutes spent on Facebook every day:,[object Object],101.93,[object Object],source: OnlineEducation.net,[object Object]
A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms similar to drug and alcohol withdrawal.,[object Object],source: OnlineEducation.net,[object Object]
So what?,[object Object],source: OnlineEducation.net,[object Object]
Your students are your brand ambassadors. Engage them.,[object Object]
The Social Enterprise on Campus
The Social Enterprise on Campus
Make it fun.,[object Object]
The Social Enterprise on Campus
Use the tools they are already using.,[object Object]
The Social Enterprise on Campus
The Social Enterprise on Campus
The Social Enterprise on Campus
Teach them how to use social in the real world.,[object Object]
The Social Enterprise on Campus
Build your student lifecycle.,[object Object]
Learning,[object Object]
Educating,[object Object],Learning,[object Object]
Educating,[object Object],Learning,[object Object],Empowering,[object Object]
Prospective Student,[object Object]
Prospective Student,[object Object]
Current Student,[object Object],Prospective Student,[object Object]
Current Student,[object Object],Prospective Student,[object Object],Alumni,[object Object]
Current Student,[object Object],Prospective Student,[object Object],Alumni,[object Object],“Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”,[object Object]
Learn from who’s doing it right.,[object Object]
http://twitter.com/#!/mihaela_v,[object Object],http://twitter.com/#!/johnshopkins,[object Object]
http://www.facebook.com/tamu,[object Object],http://www.facebook.com/DePaulUniversity,[object Object]
http://www.youtube.com/user/UCBerkeley,[object Object]
How can we get involved?,[object Object]
The Social Enterprise on Campus
The Social Enterprise on Campus,[object Object],David B. Thomas,[object Object],Director of Community and Social Strategy,[object Object],Radian6, a salesforce.com company,[object Object],@DavidBThomas,[object Object],Genevieve Coates,[object Object],Community Manager,[object Object],Radian6, a salesforce.com company,[object Object],@GenevieveCoates,[object Object]
Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.,[object Object]

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  • 37.
  • 38.