Radu Zmeureanu

Montreal, Canada Area Canada

CRM Practice Lead at FCB Global

Advertising / Marketing / PR

1/3 Change Agent Amplifying digital culture has always been my thing. Organizing and building teams in agencies, clients and publisher/media side. RACI and Process mappings for digital teams. 1/3 Strategist Aligning all tactics to serve a common goal, align all projects to operate towards a common business objective CRM, experience mapping & loyalty planning: mapping all touch points to work together with data and UX at the core Web analytics: the common language for any marketer, web artisan and client. 1/3 Artisan Vision without execution is hallucination I collaborate and execute everyday with experts in technology, media and creative What do I do? I find the common ground for br...