Itโs a ๐ ๐ฉ๐๐๐๐๐ ๐ world, and we are living in it!
2023 is definitely Barbieโs year, and thereโs no better time to celebrate the universality and diversity of #Barbie. ๐
For years, and with the +90 Barbie collection, #Mattel has been releasing a โ๐ซ๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐โ with #international editions of Barbie. ๐
๐ธ With a goal โ๐๐๐ ๐๐๐ ๐โ๐๐๐๐๐๐ ๐ก๐ ๐ ๐๐ ๐กโ๐๐๐ ๐๐๐ฃ๐๐ ๐๐ ๐ต๐๐๐๐๐
โ and โ๐๐๐๐๐๐๐๐ก๐ ๐๐ข๐๐ก๐ข๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐ก๐๐๐๐๐ก๐๐๐๐ โ, Mattel, Inc. has effective #localization strategies to ๐ฆ๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ and sustain its global presence and growth in the #global market.
No wonder, ๐ฉ๐๐๐๐๐ is the best-selling doll of all time, even when the journey to #localization and #diversity wasnโt exactly a bed of โ๐๐๐๐โ roses ๐ท . Mattel had to navigate the fine line between ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐๐ฉ๐ฉ๐ซ๐๐๐ข๐๐ญ๐ข๐จ๐ง and ๐๐ฉ๐ฉ๐ซ๐จ๐ฉ๐ซ๐ข๐๐ญ๐ข๐จ๐ง. ๐
From #China to #Mexico to the #MiddleEast, Mattel has released Barbie which represents (and pays homage to) people and cultures across the globe. ๐
So, what does Barbie look like around the world? ๐ง
2. bayantech
a teqneyat company
5 Key Aspects in Barbie
Localization Strategy
Physical Traits
Cultural Attire
Naming
Packaging and Props
Localized Marketing Campaigns
