What is digital maturity? Digital maturity goes beyond technology*, and is about how businesses. are adapting in a digital environment. To wit: Are they fundamentally changing what they do and how they do it in order to compete effectively? *Any technology: mobile, social, cloud, analytics, AI, blockchain, etc. Only 25% of companies would rate themselves as digitally mature.

1. What enables
digital maturity?
“When my organization implements digital
business initiatives, they tend to start as:”
Only 25% of companies
would rate themselves
as digitally mature:
TOP RESPONSE
The role of digital business is:
Digitally maturing companies make
digital core to their business.
Digitally maturing companies look
far ahead when setting strategy.
Digitally maturing companies are better able
to scale their experiments enterprise-wide.
They create an environment that
enables digital maturity.
Digitally maturing companies cultivate a culture
that supports change and attracts talent.
Those not receiving digital development
opportunities are at risk of leaving.
Commitment and leadership are required
Early Developing Maturing
Note: Charts do not total 100 percent due to N/A responses
M O S T L Y S M A L L
E X P E R I M E N T S
M O S T L Y B I G ,
E N T E R P R I S E - W I D E
E F F O R T S
B O T H S M A L L & B I G
E N T E R P R I S E - W I D E
E X P E R I M E N T S
M O S T L Y S M A L L
E X P E R I M E N T S
M O S T L Y B I G ,
E N T E R P R I S E - W I D E
E F F O R T S
B O T H S M A L L & B I G
E N T E R P R I S E - W I D E
E X P E R I M E N T S
EARLY DEVELOPING MATURING
1 2 3 4 5 6 7 8 9 10
7%
11%
16%
13%
14% 14%
12%
8%
2%
3%
34% 41% 25%
58%
8%
20%
45%
10%
11%
41%
35%
52%
10%
1 2 3 4 5 6 7 8 9 10
60%
50%
40%
30%
20%
Early Developing Maturing
CIO
VP/
DIRECTOR
SALES
STAFF
43%
29%
31%
3% 2%
7%
SALES
7%
VP/
2%3%
DIRECTOR STAFF
29%
31%
34% 30% 66%100%
90%
70%
80%
60%
40%
50%
30%
10%
20%
DIGITAL IS
ONLY TALK
SUPPORTS SOME
DIGITAL OBJECTIVES,
BUT IS NOT CORE
DIGITAL IS
AT OUR CORE
Early Developing Maturing
1 2 3 4 5 6 7 8 9 10
We’ve been studying how companies are
doing business in the digital age for six years.
What is digital maturity?
2011 2017
dig·i·tal (a) ma·tu·ri·ty (n)1
ˈdi-jə-təl mə-ˈtur-ə-tē
1
Merriam-Webster
Digital maturity goes beyond technology*, and is about how businesses
are adapting in a digital environment.
To wit: Are they fundamentally changing what they do and how they do
it in order to compete effectively?
*Any technology: mobile, social, cloud, analytics, AI, blockchain, etc.
SCALE OF 1-10
How digital is
your organization?
leadership are required
43%
Success is made of three components:
Digitally maturing companies are
twice as likely as early-stage
companies to develop strategies with
time horizons of five years or more
3xM O R E L I K E LY T O
B E S U C C E S SFU L
LEADERS
HAVE
VIS ION
S
E
N
3x
M O R E L I K E LY T O
B E S U C C E S SFU L
PROVIDES
E M PLOYE ES
OPPOR T UNITIES
T O DE VE LOP
S
S
S
P
2x
M O R E L I K E LY T O
B E S U C C E S SFU L
COMMITS
S UFFIC IENT
T IM E , E NE RGY,
& R E S OURCES
S
T
,
S
Cross-functional
teams enable
digital progress.
OF M AT UR ING
OR GA N IZATIONS S AY
T HE Y A R E I NCREAS INGLY
C R OS S-FUNCTIONAL
71%
Organization's
digital initiatives
are multiple times
more likely to be
successful/very
successful when
the organization:
Percentage who say their organization primarily
drives digital business adoption and
engagement internally through:
Percentage who plan
to leave their company
in one year or less
given digital trends
2x
Mandating from
management
Expecting employees to be
motivated to embrace digital
business opportunities
Cultivating a strong digital
business culture that strives for
risk-taking, collaboration, agility,
and continuous learning
Company does provide
opportunities to develop
in a digital environment
Company does not provide
opportunities to develop
in a digital environment
V P / D I RECT ORS A RE
15xA S LIKE LY T O LE A VE
IN O N E Y E A R
To succeed, you have
to be dedicated to
investment, change,
talent development,
and have a clear vision.
...and be committed to it.
2
To read the full report, visit http://sloanreview.mit.edu/digital2017
To understand the challenges and opportunities associated with the use of social and digital business,
MIT Sloan Management Review, in collaboration with Deloitte**, conducted a sixth annual survey of
over 3,500 business executives, managers, and analysts from organizations around the world.
**As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about
for a detailed description of our legal structure. Certain services may not be available to attest clients under the rules and regulations of public accounting.
Deloitte University Press | “Achieving Digital Maturity” @DU_Press @DeloitteDigital @MITSMR #DigitalEvolution
©2017 Deloitte Development LLC. All rights reserved.