1.
INTRODUCING
TEAM ALPHA
Rashid Mahruf
ID-17221005
Ekhtear Ahmed
ID- 17221039
MD.Mostafa Asef Rafi
ID-17221041
Tamanna Binte Mostafa
ID-17221091
Yeasin Arafat
ID- 17221077

2.
INTRODUCTION
One of the most
fastest growing
sectors in
Bangladesh
Competition in the
fast food industry
is increasing
rapidly
Fast food
culture was
started in
the early
90’s
In the early
2000 KFC
entered
Bangladesh as
the first
International
brand of fast
food franchise

3.
RESEARCH QUESTIONS
Why Fast Food industry becoming a grooming business in Bangladesh?
Increased
Globalization
Increased Population
Less time for
people to cook
food
People’s
demand for
cheap,filling,
tasty food in a
crisp
environment

4.
WHAT IS THE FUTURE OF THIS BUSINESS?
With the
economic
growth the
market size of
this industry
will increase
Will hold a
huge potential
for
employment
generation
Fast Food industries will
gradually extend their
market in the district level
in future

5.
WHY INTERNATIONAL FAST FOOD FRANCHISE
SHOWING THEIR INTEREST IN BANGLADESH?
Bangladesh is
one of the
highest Trade
Confidence
scorer country
in the world
Respondents
having positive
outlook about
the trade
volumes of
this country
Lower wage
level
Lower cost for
logistics & raw
materials which
results in higher
profit margins

6.
HOW THE FAST FOOD MARKETS ATTRACTING
CUSTOMER?
OFFERS RUNNING IN BURGER KING

7.
MOUTH WATERING OFFERS IN PIZZA HUT

8.
WHY DOES OUR RESEARCH MATTER??

9.
To probe the
reasons why fast
food industry is
booming day by
day
Assuming the
future prospect
of this industry
To evaluate the
hygienic condition of
this industry

10.
Analyze the reasons
of incoming of
International fast
food franchise in
Bangladesh
Scrutinizing the
market competition
Survey the role of fast food
industry in the economic
development of
Bangladesh

11.
METHODOLOGY As you know Burger King is an
International brand & it is theAs you know Burger King is an
International brand & it is the 2nd
largest fast food franchise in the world
We opened our outlet in
Bangladesh because it is the “Next
Asian Tiger”
We are getting huge response from the
customer since day 1
We are also facing some problems like
our outlet number is not like KFC. So
people from different corners cannot
come to our Banani outlet.
Moreover as our product’s price is
fixed so many people cannot afford to
Burger king
But above all odds we are doing great here
in Bangladesh!
BRANCH MANAGER
BURGER KING

12.
I love fast food. It
is always
appetizing more
than home made
food.
Talking with
the mass people &
know their views
about fast food.

13.
GROWTH OF FAST FOOD BUSINESS OVER THE
YEARS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2014 2015 2016
GROWING FAST FOOD BUSINESS
Others Business profit
Fast Food Business Profit
Profit(80%)

14.
KHURSHID IRFAN CHOWDHURY
EXECUTIVE DIRECTOR
TRANSCOM BEVERAGES LTD. BANGLADESH
THE FAST FOOD MARKET IS GOING TO BE HUGE WITHIN 2022.WE ARE
EXPECTING THAT THE MARKET VALUE WILL WORTH TK 450 CRORES
THIS INDUSTRY WILL CREATE HUGE EMPLOYMENT OPPURTUNITIES IN
THE FUTURE
WE ARE TRYING TO EXPAND THIS MARKET OUT OF DHAKA &
CHITTAGONG
WE ARE PLANNING TO BRING STARBUCKS CAFÉ IN BANGLADESH.

15.
TASNIA ATIQUE AHMED
OWNER of CHILLERS
I started this business in 2014 with a little space in Shagufta
employing only Tk 70,000
The main reason for investing in this business is because at that
time this fast food business started to flourish
Within a few month of launching, I got huge response from the
customer and now by the grace of Allah I have another outlet of
Chillers in Uttara
So I think that the fresh entrepreneurs should invest in this
industry, because within a short span of time a huge amount of
profit can be earned through this business.

16.
POTENTIAL FINDINGS
To get a clear concept
about the past,present
& future
Reason of
increasing fast
food industry with
the advancement
of time
To get answers to the
question why
International fast
food franchise are
incoming in
Bangladesh

17.
Effect of fast food
industry in the
economic
development of
Bangladesh
To get an overview
of the market
strategies &
competition
between different
companies
Service provided by
the companies to
their respected
customers