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INTRODUCING
TEAM ALPHA
Rashid Mahruf
ID-17221005
Ekhtear Ahmed
ID- 17221039
MD.Mostafa Asef Rafi
ID-17221041
Tamanna Binte...
INTRODUCTION
One of the most
fastest growing
sectors in
Bangladesh
Competition in the
fast food industry
is increasing
rap...
RESEARCH QUESTIONS
Why Fast Food industry becoming a grooming business in Bangladesh?
Increased
Globalization
Increased Po...
WHAT IS THE FUTURE OF THIS BUSINESS?
With the
economic
growth the
market size of
this industry
will increase
Will hold a
h...
WHY INTERNATIONAL FAST FOOD FRANCHISE
SHOWING THEIR INTEREST IN BANGLADESH?
Bangladesh is
one of the
highest Trade
Confide...
HOW THE FAST FOOD MARKETS ATTRACTING
CUSTOMER?
OFFERS RUNNING IN BURGER KING
MOUTH WATERING OFFERS IN PIZZA HUT
WHY DOES OUR RESEARCH MATTER??
To probe the
reasons why fast
food industry is
booming day by
day
Assuming the
future prospect
of this industry
To evaluat...
Analyze the reasons
of incoming of
International fast
food franchise in
Bangladesh
Scrutinizing the
market competition
Sur...
METHODOLOGY As you know Burger King is an
International brand & it is theAs you know Burger King is an
International brand...
I love fast food. It
is always
appetizing more
than home made
food.
Talking with
the mass people &
know their views
about ...
GROWTH OF FAST FOOD BUSINESS OVER THE
YEARS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2014 2015 2016
GROWING FAST F...
KHURSHID IRFAN CHOWDHURY
EXECUTIVE DIRECTOR
TRANSCOM BEVERAGES LTD. BANGLADESH
THE FAST FOOD MARKET IS GOING TO BE HUGE W...
TASNIA ATIQUE AHMED
OWNER of CHILLERS
I started this business in 2014 with a little space in Shagufta
employing only Tk 7...
POTENTIAL FINDINGS
To get a clear concept
about the past,present
& future
Reason of
increasing fast
food industry with
the...
Effect of fast food
industry in the
economic
development of
Bangladesh
To get an overview
of the market
strategies &
compe...
FAST FOOD INDUSTRY OF BANGLADESH
FAST FOOD INDUSTRY OF BANGLADESH
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FAST FOOD INDUSTRY OF BANGLADESH

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ITS A RESEARCH PRESENTATION .AN OVERALL REVIEW ON FAST FOOD MARKET HAS BEE MADE.RESEARCH ENTHUSIAST CAN USE THIS SLIDE AS THEIR REFERENCE

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FAST FOOD INDUSTRY OF BANGLADESH

  1. 1. INTRODUCING TEAM ALPHA Rashid Mahruf ID-17221005 Ekhtear Ahmed ID- 17221039 MD.Mostafa Asef Rafi ID-17221041 Tamanna Binte Mostafa ID-17221091 Yeasin Arafat ID- 17221077
  2. 2. INTRODUCTION One of the most fastest growing sectors in Bangladesh Competition in the fast food industry is increasing rapidly Fast food culture was started in the early 90’s In the early 2000 KFC entered Bangladesh as the first International brand of fast food franchise
  3. 3. RESEARCH QUESTIONS Why Fast Food industry becoming a grooming business in Bangladesh? Increased Globalization Increased Population Less time for people to cook food People’s demand for cheap,filling, tasty food in a crisp environment
  4. 4. WHAT IS THE FUTURE OF THIS BUSINESS? With the economic growth the market size of this industry will increase Will hold a huge potential for employment generation Fast Food industries will gradually extend their market in the district level in future
  5. 5. WHY INTERNATIONAL FAST FOOD FRANCHISE SHOWING THEIR INTEREST IN BANGLADESH? Bangladesh is one of the highest Trade Confidence scorer country in the world Respondents having positive outlook about the trade volumes of this country Lower wage level Lower cost for logistics & raw materials which results in higher profit margins
  6. 6. HOW THE FAST FOOD MARKETS ATTRACTING CUSTOMER? OFFERS RUNNING IN BURGER KING
  7. 7. MOUTH WATERING OFFERS IN PIZZA HUT
  8. 8. WHY DOES OUR RESEARCH MATTER??
  9. 9. To probe the reasons why fast food industry is booming day by day Assuming the future prospect of this industry To evaluate the hygienic condition of this industry
  10. 10. Analyze the reasons of incoming of International fast food franchise in Bangladesh Scrutinizing the market competition Survey the role of fast food industry in the economic development of Bangladesh
  11. 11. METHODOLOGY As you know Burger King is an International brand & it is theAs you know Burger King is an International brand & it is the 2nd largest fast food franchise in the world We opened our outlet in Bangladesh because it is the “Next Asian Tiger” We are getting huge response from the customer since day 1 We are also facing some problems like our outlet number is not like KFC. So people from different corners cannot come to our Banani outlet. Moreover as our product’s price is fixed so many people cannot afford to Burger king But above all odds we are doing great here in Bangladesh! BRANCH MANAGER BURGER KING
  12. 12. I love fast food. It is always appetizing more than home made food. Talking with the mass people & know their views about fast food.
  13. 13. GROWTH OF FAST FOOD BUSINESS OVER THE YEARS 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2016 GROWING FAST FOOD BUSINESS Others Business profit Fast Food Business Profit Profit(80%)
  14. 14. KHURSHID IRFAN CHOWDHURY EXECUTIVE DIRECTOR TRANSCOM BEVERAGES LTD. BANGLADESH THE FAST FOOD MARKET IS GOING TO BE HUGE WITHIN 2022.WE ARE EXPECTING THAT THE MARKET VALUE WILL WORTH TK 450 CRORES THIS INDUSTRY WILL CREATE HUGE EMPLOYMENT OPPURTUNITIES IN THE FUTURE WE ARE TRYING TO EXPAND THIS MARKET OUT OF DHAKA & CHITTAGONG WE ARE PLANNING TO BRING STARBUCKS CAFÉ IN BANGLADESH.
  15. 15. TASNIA ATIQUE AHMED OWNER of CHILLERS I started this business in 2014 with a little space in Shagufta employing only Tk 70,000 The main reason for investing in this business is because at that time this fast food business started to flourish Within a few month of launching, I got huge response from the customer and now by the grace of Allah I have another outlet of Chillers in Uttara So I think that the fresh entrepreneurs should invest in this industry, because within a short span of time a huge amount of profit can be earned through this business.
  16. 16. POTENTIAL FINDINGS To get a clear concept about the past,present & future Reason of increasing fast food industry with the advancement of time To get answers to the question why International fast food franchise are incoming in Bangladesh
  17. 17. Effect of fast food industry in the economic development of Bangladesh To get an overview of the market strategies & competition between different companies Service provided by the companies to their respected customers

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