4. VISION
Our vision is to bring out diverse
people from different background
together, where they will be
served with 13 different types of
coffee.
5. Our mission is to provide a friendly, comfortable
atmosphere where the customers can receive
quality food, drinks & services at a reasonable
price.
MISSION
6. TARGET MARKET
Students of
• MIST
• BUP
• Mirpur Cantonment
Public School &
College
Young working
Professionals of
different Offices
within Mirpur
DOHS & it’s
adjacent area
Common
people
7. MARKET SEGMENTATION
GEOGRAPHIC
• Dhaka city
• Mirpur DOHS
DEMOGRAPHIC
• Population between
the age of 16-40
• University students,
shoppers
Young working
Professionals
PSYCHOGRAPHIC
• Cheap hangout
place for students
• Young
Professionals
looking for an
informal place to
unwind
8. SWOT ANALYSIS
STRENGTH
Growing demand for
coffee shop
Customer base
WEAKNESS
New in the business
OPPURTUNITIES
Differentiation by
pricing
Diverse target
market
Providing 13 types of
coffee
THREAT
Low start up cost
Local café
Highly
competitive
market
9. CURRENT MARKET ANALYSIS
MARKET
ANALYSIS
Estimated
market of about
TK 60 crores
SIZE
SEASONALITY
All seasons
GROWTH
Coffee retail
business to
grow
@33% P.A.
POTENTIAL
Incremental
growth potential
of TK 650 crores
GEOGRAPHICAL
SPREAD
Dhaka,
Chittagong