Marketing Environment

1. TOPIC
Analysis of marketing
ENVIRONMENT
on
TOURISMBOARD

2. MICROENVIRONMENT
•The Company
•Suppliers
•Marketing Intermediaries
•Competitors
•Publics
•Customers
MACROENVIRONMENT
•Demographic
•Economical
•Natural
•Technological
•Political
•Cultural
Marketing environment

3. • Promoting and marketing Bangladesh
Tourism.
• Plans and policies for the development of
tourism.
• Attracting foreign investment.
• Offering tourist attraction.
BANGLADESH TOURISM BOARD

4. SUPPLIERS
NATURE
• Coxs-bazar Sea
Beach
• Shundarban
• Saint Martin
• Jaflong
• Nilgiri
• Madhubkunda

5. GOVERNMENT
• Shornomondir , Bandorban.
• Mahasthangarh , Bogora.
• Ahsan Manzil , Dhaka.
• National Memorial , Savar.
• Shafipur , Gazipur.
• Kaptai Lake , Rangamati.

6. Personally
&
Organizationally
•Fantasy Kingdom
•Jamuna Future Park
•Nuhas Polli

7. Marketing INTERMEDIARIES
Travel Agencies

8. •Airlines
•Railway
•Bus
•Ships and Steamers

9. Accommodation
•Hotel
•Motel
•Resort
•Inn
•Lodge
•Circuit House

10. • Malaysia-6.9%
• Thailand-6.5%
• India-6.4%
• Nepal-5.4%
• Maldives-3.5%

11. • Financial Public- Bank, Investor,
Authorities.
• Media Public- Internet, Advertisement,
Newspaper, Magazine,Facebook pages
etc.
• Government public- Ministry of Tourism,
RAJUK.
• Internal public- Tourist guide, Volunteers,
Board of Directors, Managers.
publics

12. •General citizen of Bangladesh: They used
to visit various places for recreation or spending
holidays, picnics
•The companies and organizations: Usually
visit various tourist places for annual meeting as
well as motivating the employees
•Foreigners : Tourist of India, Pakistan, Japan,
U.K, U.S.A, Korea, China, Europe

13. Demographic
•Different types of tourist.
•Tourist feels disinterest to come here due to
overpopulation
•Badly need for global language as a language
spoken internationally
•Demographic changes overtime & companies must
keep up with them

14. •Income generated & contribution to GDP/GNP
•Net foreign exchange earned from
international tourism.
•Focuses on changes in sales, income and
employment in a region resulting from tourism
activity

15. • Natural beauty are used as input in tourism sector.
• Quality of the environment both natural and manmade is
essential to Tourism.
• Negative impacts on natural resources owing to overuse ,
mismanagement and overcrowding.
NATURAL ENVIRONMENT

16. •Internet, social media and e-tourism have
an impact upon the tourism board
•Central reservation systems in hotels
through internet, online transportation
booking system are some examples

17. •Political factor includes –
I. Legislation
II. Voluntary codes and practice
III. Market regulations
IV. Tax and tariffs
• Government enacted Tourist Resort Act in 2010
• Ministers must take steps to preserve social culture,
heritage, history, create affordable flights facilitate
travel documentations including making visas easy.

18. • Hospitality of
Bangladeshi
people.
• Scarcity of foreign
culture.
• Conservative
lifestyle.
Cultural environment