what are different extension approaches by state veterinary universities, agriculture universities, by indian government, andhrapradesh state government, animal husbandry department, ngos

1. EXTENSION APPROACHES IN
DELIVERY OF ANIMAL HUSBANDRY
AND VETERINARY SERVICES
BY STATE AND CENTRAL
GOVERNMENT, ICAR, SVUs, SAUs,
NGO’s, AND OTHER ORGANISATIONS

2. • Livestock sector is expected to emerge as an
engine of agriculture growth.
• Animal husbandry is an integral component of
Indian agriculture supporting livelihood of
more than two third of rural population .
• Animals provide nutrient rich food products,
draught power, dung as organic manure and
domestic fuel, hides and skin and are a regular
source of cash income for rural households.

3. • There are five well-specified extension
systems prevalent in our country.
1. The first line extension system(ICAR,SAU’S),
2. National agricultural extension
service/training and farm visit system.
3. Special extension programme on specific
crops.
4. Rural development programmes
5. Extension programmes of NGO’S, each
having its mandate on poverty eradication.

5. Thrust Areas Of ICAR
• Assessment, refinement and demonstration of
technology/products
• Training of farmers
• Training of extension personnel areas of
technology

6. • Single window delivery system for technology
products, diagnostic services and information
through Agricultural Technology Information
Centers
• Development of gender-specific technologies
• Creating awareness of improved agricultural
technologies among the farmers

7. Achievements Of ICAR
• Established a network of over 641 Krishi Vigyan
Kendra's (KVK)
• Conducted 4189 on-farm trials on 537 technologies to
identify their location specificity under different
farming systems.
• Organized 53,974 Frontline Demonstrations (FLD) to
demonstrate the production potential of newly
released production technologies on the farmers' fields

8. • Trained more than 1.0 million farmers and extension
personnel in agriculture and allied fields
• Conducted large number of extension activities
benefiting about 4.19 million farmers and other end
users
• Production of more than 82,000 qt. of seeds and 10.2
million sapling/seedlings/livestock strains, besides
various bio-products for availability to the farmers

9. • Identified gender issues in agriculture at the National
Research Centre for Women in Agriculture
• Continued functioning of 44 Agricultural Technology
Information Centre's in ICAR institutes and SAUs
• Organized 334 interface meetings involving scientists
and development officials at the district level.

11. Mile Stones:
• Initiation of 1st ICAR AICRP on maize in 1957
• 1st state agriculture university at panthnagar in 1960.
• 1st KVK at Pondicherry in 1974.
• Launched lab to land programme in 1979.
• Initiated institution village linkage programme in 1995.
• Established national gene bank at newdelhi in 1996.
• Launched NATP – 1998, NAIP – 2005.

13. SVVU
• Involved in establishing niche areas in Education, Research
& Extension.
• Comprises of 39 institutions(24 in andhrapradesh) to
impart education in veterinary, fisheries, dairy disciplines.
• Offering UG & PG programmes in all the three fields and
Diploma in Veterinary and fisheries disciplines.
• Development of TVCC & ILFC which is helpful to both
Farmers & Students.

14. • Centrally sponsored for developmental schemes
like RKVY.
• 25 NSS camps are in operation in which students
& staff are volunteers.
• Special NSS camps are taken up in providing
services to a cluster of 10-20 villages.
• PGs & internees will provide their full-fledged
services in veterinary and extension activities.

15. • 25 villages were adopted
• 23 special camps were conducted
• 85 mega work/ AH camps
• 10 Blood donation camps
• Pulse polio & AIDS awareness programs.
• World zoonosis day.

16. Extension Aspects In SVVU
• The University was established with powers to
provide for instruction, training and research
in Veterinary, Fisheries and Dairy sciences and
to undertake the extension of advances in
science and technologies to the rural people
of the State of Andhra Pradesh.
• The University organizes training / refresher
courses to up-date the knowledge of
veterinarians in state Animal Husbandry
Department and other extension personnel.

17. • It also conducts short and long term courses to
train trainers, farmers and brings out publications
in vernacular language on new technologies and
methods for the benefit of farmers
• The University in cooperation with Andhra
Pradesh Dairy Development Cooperative
Federation, Private Dairies, Animal Husbandry
Department, NGOs etc. organizes and conducts
gynic camps to diagnose and treat infertility in
farm animals.
• The faculty and students actively participate in
regional cattle fairs and also organize Kisan Melas
to educate farmers

18. • Important occasions like World Environment Day,
Zoonosis Day, Veterinarian Day etc. are
celebrated with wide publicity to educate the
public about the importance of the profession
and the measures to be adopted to overcome the
risk associated with zoonotic diseases.
• The faculty develop suitable content in
vernacular language on different livestock
production and management and publishes them
in form popular articles, news papers, pamphlets,
charts etc.
• They also give programmes in All India Radio,
Doordarshan and other private TV channels for
the benefit of farmers and also participate in live
programmes

19. • The three veterinary colleges at Tirupati,
proddatur and Gannavaram are provided with
Mobile Clinics that cater to the needs of
emergency treatment of ailing /immobile
animals / sick animals in remote areas.
• Each college adopts a village nearby and takes
up all activities for development of the village
through Livestock Development Programmes /
Awareness rallies on issues of socio economic
importance / conducting literacy programmes
etc.

20. • The university maintains Information Centres which
attracts many visitors and they gain knowledge on
various aspects of the university and livestock
production.
• Information Kiosk that provide vital information to
farmers on livestock management and production was
developed and installed in Chittoor District.
• The faculty offers consultancy services to bankers,
insurance companies, state government departments,
private entrepreneurs, farmers etc. on economics of
livestock production, feed formulation, animal
evaluation, preparation of project and feasibility
reports for developing livestock production as an
enterprise.

21. • The University caters to health cover of
livestock, poultry and fisheries in the State
through disease investigations, farm visits,
mass health camps and laboratory diagnosis.
• The faculty plays a key role in identification
and isolation of the causative agent and
suggesting preventive measures through
extension services.
• The students and faculty actively participate
in animal health camps as part of NSS
activities.

22. • The Colleges and Livestock farms of the
University supply surplus animals/birds/ fish as
superior germ plasm to farmers for improving the
Livestock Production in the villages.
• The staff are actively involved in Rythu
Chaithanya Yatra and Rythu sadassu and an
action plan for farmers is prepared with salient
features such as establishment of information
and communication centers, conduct of state
level and district level workshops, training
farmers in clean milk production, animal health
NSS programmes

23. Extension Aspects In SVVU
• 39 institutions(24 in Andhra Pradesh).
• 14 RKVY projects.
• Raitu Chaithanya Yatra, Raitu sadassulu.
• Information kiosk.
• MOU with SERP.
• Delivery of 20 phone in live programmes & 40 recorded
programmes through AIR and Doordarshan.
• Education museum , communication centre & livestock
products sales counter were established

24. Training Programmes
Pig rearing
Sheep rearing
Goat
Backyard poultry
Clean milk production
Complete feed preparation using crop
residues

25. SAUS
• KVKs.
• Farmer training units.
• Staff training units.
• Agriculture technology information centers.
• Expert training and village resource centers.
• Kisan call centers.
• Publications.

28. DEPARTMENT OF ANIMAL HUSBANDRY:
• Andhra Pradesh has a strong, well qualified,
committed and forward looking State Animal
Husbandry Department (AHD).
• The state has a large network of veterinary
infrastructure(veterinary dispensaries, hospitals
and polyclinics, rural livestock units, and AI
centres) and individuals - professional
veterinarians and the Para-veterinary staff.
• However, changing internal and external
environments require the animal health and
breeding service delivery system to become more
dynamic and needs-oriented, financially
sustainable, and closer to the ground.

29. • Department of animal husbandry in the central and
state is responsible for growth of the livestock sector.
• Department has been operating 30 central livestock
organizations and allied institutions for production
and distribution of superior germ plasm for cross
breeding and genetic up gradation of stocks.
• It is responsible for matters relating to milk schemes,
development of infrastructure in states and
improving animal productivity.
• Preservation and protection of livestock through
provision of health care and strengthening livestock
farms for development of superior germ plasm to
states

30. • Veterinarians are a critical part and major
stakeholder of any livestock service delivery
system.
• They are the link with the livestock owners and
hence have insights into the ground level reality.
• To inform the Livestock Service Delivery Reform
process in the state of Andhra Pradesh , it was
important to also get their perspective on the
main issues and constraints they faced and to
elicit some suggestions on enhancing the quality
and reach of the livestock services in the state.

31. • The major services being provided by the
department include routine animal health,
control of contagious diseases, systemic
control of diseases of national importance and
organization of animal health and care, camps
to provide mass treatment and education.
• As per need and requirement, more
veterinary institutions are being
opened/upgraded every year so that farmers
get quality veterinary services at their
doorstep.

32. Objectives of Animal Husbandry Services
• To augment production of livestock and poultry
products such as milk, meat, egg, wool and other
byproducts.
• To supply productive variety livestock and poultry
to the needy farmers.
• To provide adequate animal breeding services for
improvement and up gradation of local/
indigenous breeds.
• To educate people by imparting training on
scientific and modern methods of livestock and
poultry farming systems for enhancement of
livestock and poultry production.

33. • To provide proper health care of livestock
through proper diagnosis of diseases, timely
vaccination and rational treatment for
optimizing livestock production.
• To organize various Animal Husbandry and
Dairy co-operatives / Self Help Groups at
different levels and assist them in generating
Self-employment for earning sustainable
income throughout the year.

35. CATTLE AND BUFFALOES :
• Milk production increased from around 20
million tons in 1960 to 115 million ton in
2010-11.In 2015 it has reached 135 million
tons.
• Although per capita availability of milk has
increased from 128g/day in 1980-81 to
267g/day in 2010-11 .
• But it is far below the requirement of
280g/day .

36. Ongoing programmes:
• Government of India initiated (NPCBB)National
Project on Cattle and Buffalo Breeding in 2000 .
• 100% grants-in-aid is given to the state for:-
1.Storage and supply of liquid nitrogen,
2.Conversion of state government A.I centers into
mobile centers,
3.Promotion of mobile A.I. service for doorstep
delivery.
4.strengthening bull production and semen
stations and their evaluation for use in semen
stations and natural service.

37. • A world bank funded ( NDP )National dairy
plan has been approved .
 Main intention is to increase A.I. services from
50 millions ( of which only 20 millions are
presently door step delivery ) to over 90
millions .

39. SHEEP AND GOAT DEVELOPMENT:
ISDP-Intensive sheep Development project:
This was implemented in the past .
 A large central sheep breeding farm was
established at Hissar to produce exotic fine wool
rams .
 Department of sheep and wool and department
of sheep husbandry were also established in
Rajasthan and Jammu & Kashmir respectively for
focused development of this sector .
 The potential of raising pashmina goats viz
changtangi in ladak (J&K) and chegu in Himachal
Pradesh for production of pashmina fiber is going
on.

41. PIGGERY DEVELOPMENT
• It is of considerable significance, particularly in
the North- Eastern region of the country. The pig
is one of the most efficient food converting
animals among domesticated livestock, and can
play an important role in improving the socio-
economic status of the weaker sections of the
society.
• Exotic breeds of pigs like Large white Yorkshire,
Hampshire, Berkshire, Saddleback are maintained
in the 200 pig breeding farms of State
Governments, Agricultural Universities and Krishi
Vigyan Kendra.

42. • The Department is implementing a Central
Sector Scheme “Pig Development” from
2010-11 through NABARD with objectives to
encourage commercial rearing of pigs by
adopting scientific methods and creation of
infrastructure, Production and supply of
improved germ plasm, organizing stakeholders
to popularize scientific practices and to create
supply chain for the meat industry.

44. POULTRY DEVELOPMENT
• India has emerged on the world poultry map as
the 3rd largest egg and 5th largest poultry meat
producer .
• Over 5 million of people are directly or indirectly
engaged in poultry sector .
On going programmes:-
Under poultry development - assistance to state
poultry farms , rural backyard poultry
development , poultry estates ,and 218 state
poultry farms have been benefitted covering
most of the states.

45. Grants were provided to state governments
for promoting smaller holder poultry rearing
in rural/tribal areas of the country with
refinance from NABARD .
Under development of poultry estates ,two
estates were decided to be established on
pilot basis in low commercial activity states
eg: Sikkim and Orissa .
Poultry venture capital fund scheme has
yielded good result in delivering maximum
benefits to diverse stake holders .

46. • In addition ,support to rural poultry is also
being made available under SGSY with
particular emphasis on group formation of
women and weaker sections
• Under poultry seed project being executed by
ICAR ,rural chicken germ plasm is being
further improved ,multiplied and distributed
to various agencies

48. FEED AND FODDER DEVELOPMENT:
Ongoing programmes:
• For advertising feed and fodder development,
DAHD&F has been implementing one centrally
sponsored and one central sector scheme with a
budget outlay of RS. 141.40 crore and 80.00
crore respectively .
• Fodder Mini kit scheme-5kg bags of fodder seed
is given to the farmers under RKVY scheme .
• Fodder seed is supplied to the farmers on full
subsidy of cost or 75% subsidy of cost under
above budget .

49. ANIMAL HEALTH
• Several diagnostic kits required for national
surveillance and monitoring are imported at a
huge cost .
Ongoing programmes:
• Various projects under livestock Health and
Disease control and central schemes have made
tangible impact suggesting that these
programmes must continue .
• The programmes were being implemented on
75:25 /90:10sharing between central and state
governments.

50. • Foot and mouth disease control programme
(FMD-CP) was started in the year 2008 . It has
been implemented in 221 districts in phase (1)
with 100% central funding towards cost of
vaccine ,maintenance of cold chain and other
logistic support to under take vaccination .
• The department has initiated NCP-PPR with
the ultimate objective to eradicate this
disease from the country .
• NCP-BRUCELLOSIS is initiated in 2010
vaccination with s-19 strain to 4-8 months
female calves should be done

51. CONSERVATION OF ANIMAL GENITIC RESOURCES:
• Presently there are 135 registered breeds of
livestock and poultry in India.
• 37 breeds of cattle(26 recognized)
• 13 breeds of buffalo(7 recognized)
• 57 breeds of sheep(21 recognized)
• 23 breeds of goat(19 recognized)
• 15 of horse and ponies
• 9 breeds of camel
• 15 breeds of chicken.

52. Dairy processing, value addition and marketing:
• The dairy cooperative network in the country
includes 177 milk unions covering 346 districts
and over 1,33,000 village level societies with a
total membership of nearly 14 million farmers
• 15 major state cooperative federations have
some 173 dairy plants (of the total 254
cooperative processing units )with a handling
capacity of about 270 lakh liters of milk per
day .

53. On going Programmes:
• Dairy venture capital fund – The scheme has
the primary objective of providing financial
assistance for organized development of dairy
sector and being implemented by NABARD .
• The scheme has been modified based on
inputs of an independent evaluation agency,
banks and beneficiaries and is being
implemented as Dairy Entrepreneur
Development scheme (DEDS) since 1st sep
2010

54. • 18,184 dairy units have been established up to
August 2010 by NABARD .
• Under this scheme strengthening of
infrastructure for quality and clean milk
production , 5.74 lakh farmers are trained, 1835
bulk milk coolers installed and 1235 labs
upgraded and strengthened
• The GOI introduced a centrally sponsored
livestock insurance scheme on pilot basis in 2005-
06 and 2006-07 in 100 selected districts of the
country .The scheme now covers 300 districts .
• The scheme is restricted to cover high milk
yielding cows and buffaloes (1500 liters /
lactation) .

55. • 50% of the premium is borne by the farmers
and the remaining 50% is contributed by GOI.
• During 2008-09 to 2010-11 ,the number of
animals insured increased from 3.96 lakh to
8.16 lakh .
• Sunandini calf rearing programme – in this A.I.
calves of 4-8 months are insured .
• Sheep insurance scheme is also going on.

56. THANKYOU
G.SAI VIJAYA RAGJNI
TVM/17-17