9. DIRECT APPROACH
When your reader or listener will have a fa
vorable or neutral reaction to your messag
e, use the direct approach.
Begin with the main idea. After the openin
g, include all necessary details and end wi
th an appropriate, friendly closing.
10. INDIRECT APPROACH
When your reader or listener might rea
ct negatively to your message, you sho
uld not present the main idea in the first
paragraph.
Begin with a buffer, give an explanation
and then introduce the main idea.
11. BEGINNINGS & ENDINGS:
“first impressions are lasting”
“we remember best what we read last”
12. BEGINNINGS:
The opening of a message determines w
hether the reader continues reading, put
s the message aside or discards it.
1. Choose openings appropriate for messa
ge purpose and reader.
2. Make the openings considerate, courteo
us, concise, clear.
3. Check for completeness.
13. ENDINGS:
Closing should be strong, clear & polite,
they should leave a sense of closure & g
oodwill with the receiver.
1. Make action request clear and complete
with 5 W’s and the H.
2. End on a polite, courteous thought.
3. Keep last paragraph concise and correct
.