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Twitter Today 2015 - How brand should use Twitter today

People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe. With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers.

No matter what type of business you are — from a large retailer to a freelance designer; from a B2B software provider to a mobile app company — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

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Twitter Today 2015 - How brand should use Twitter today

  1. 1. Twitter Nowadays.
  2. 2. Most of Viral Content happens on twitter.
  3. 3. Source: Hubspot, Simply measured, twitter, eMarketer
  4. 4. ABOUT TWITTER Simply Measured Q3 2014 Twitter Study Source: Twitter 284 million monthly active users 500 million Tweets sent per day are on mobile 80% of users
  5. 5. 98% of the Interbrand 100 have a Twitter account. 94% of brands tweeted at least once per day in Q3 2014. 98% 94% INTERBRAND 100 Simply Measured Q3 2014 Twitter Study
  6. 6. 49% of brands tweeted 1-5 times per day, up from 45% in Q4 2013. BRAND ACTIVITY Simply Measured Q3 2014 Twitter Study ShareofInterbrand100Brands Number of Tweets Sent per Day 50% 40% 30% 20% 10% 0 0 Tweets 4% 49% 16% 13% 4% 3% 9% 1-5 Tweets 6-10 Tweets 11-15 Tweets 16-20 Tweets 21-25 Tweets 25+ Tweets
  7. 7. @Replies accounted for 70% of brand Tweets. This was up from 61% in Q4 2013. BRAND INTERACTION Simply Measured Q3 2014 Twitter Study Regular Tweets RetweetsReplies Q4 2013 Sent Tweets by Type Regular Tweets RetweetsReplies Q3 2014 Sent Tweets by Type 61% 31% 8% 70% 24% 6%
  8. 8. 49% of brands replied to at least one Tweet per day. This was up from 46% in Q4 2013. BRAND INTERACTION Simply Measured Q3 2014 Twitter Study ShareofInterbrand100Brands 100% 80% 60% 40% 20% 0% Reply Avg. Less Than 1 Reply per Day Don’t Reply Share of Brands That Reply to Followers 8% 51% 90%
  9. 9. Photos made up 45% of sent Tweets, but accounted for 51% of all engagement. PHOTOS Simply Measured Q3 2014 Twitter Study 60% 50% 40% 30% 20% 10% 0% Share of Sent Tweets Share of Engagement Share of Twitter Activity and Engagement by Tweet Type Photo Link Text Video
  10. 10. links accounted for 14% of all sent links. VISUAL CONTENT Simply Measured Q3 2014 Twitter Study NumberofSentTweets Avg.EngagementperTweet 16K 14K 12K 10K 8K 6K 4K 2K 0 1,600 1,400 1,200 1,000 800 600 400 200 0 Top Tweeted Link Types instagram .com tum Regular Tweets Avg. Engagement 1,194 1,522 256 53 61 205 102 78
  11. 11. Tweets with Hashtags saw 23% more engagement than Tweets without them. HASHTAGS Simply Measured Q3 2014 Twitter Study Avg.Retweetsand@Replies 250 200 150 100 50 0 No Hashtag Contains Hashtag Impact of Hashtag Use on Active Engagement
  12. 12. Twitter’s timeline is organized in reverse chronological order, a delivery system that has not changed since the product was created eight years ago and one that some early adopters consider sacred to the core Twitter experience. But this ‘isn’t the most relevant experience for a user,’ Noto said. Timely tweets can get buried at the bottom of the feed if the user doesn’t have the app open, for example. ‘Putting that content in front of the person at that moment in time is a way to organize that content better.’ Twitter CFO Anthony Noto talked of a new Twitter algorithm in this statement to the Wall Street Journal:
  13. 13. This algorithm will deliver ‘the most engaging’ tweets from people you follow. With “While you were away…” feature. Twitter not seem to real-time anymore
  14. 14. Ads
  15. 15. Twitter ads. Based on objectives
  16. 16. App Card The App Card is a great way to represent mobile applications on Twitter and to drive installs. We designed the App Card to allow for a name, description and icon, and also to highlight attributes such as the rating and the price.
  17. 17. Thanks.