People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe. With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers. No matter what type of business you are — from a large retailer to a freelance designer; from a B2B software provider to a mobile app company — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

1. Twitter Nowadays.

4. Most of Viral Content happens on twitter.

6. Source: Hubspot, Simply measured, twitter, eMarketer

7. ABOUT TWITTER
Simply Measured Q3 2014 Twitter Study Source: Twitter
284 million
monthly active users
500 million
Tweets sent per day
are on mobile
80% of users

8. 98% of the Interbrand 100
have a Twitter account.
94% of brands tweeted at
least once per day in Q3 2014.
98%
94%
INTERBRAND 100
Simply Measured Q3 2014 Twitter Study

9. 49% of brands tweeted
1-5 times per day, up
from 45% in Q4 2013.
BRAND ACTIVITY
Simply Measured Q3 2014 Twitter Study
ShareofInterbrand100Brands
Number of Tweets Sent per Day
50%
40%
30%
20%
10%
0
0
Tweets
4%
49%
16%
13%
4% 3%
9%
1-5
Tweets
6-10
Tweets
11-15
Tweets
16-20
Tweets
21-25
Tweets
25+
Tweets

10. @Replies accounted for 70% of brand
Tweets. This was up from 61% in Q4 2013.
BRAND INTERACTION
Simply Measured Q3 2014 Twitter Study
Regular Tweets RetweetsReplies
Q4 2013 Sent Tweets by Type
Regular Tweets RetweetsReplies
Q3 2014 Sent Tweets by Type
61%
31%
8%
70%
24%
6%

11. 49% of brands replied
to at least one Tweet
per day. This was up
from 46% in Q4 2013.
BRAND INTERACTION
Simply Measured Q3 2014 Twitter Study
ShareofInterbrand100Brands
100%
80%
60%
40%
20%
0%
Reply Avg. Less Than
1 Reply per Day
Don’t Reply
Share of Brands That Reply to Followers
8%
51%
90%

12. Photos made up 45% of
sent Tweets, but accounted
for 51% of all engagement.
PHOTOS
Simply Measured Q3 2014 Twitter Study
60%
50%
40%
30%
20%
10%
0%
Share of Sent Tweets Share of Engagement
Share of Twitter Activity and Engagement by Tweet Type
Photo Link Text Video

13. pic.twitter.com links accounted for 14% of all sent links.
VISUAL CONTENT
Simply Measured Q3 2014 Twitter Study
NumberofSentTweets
Avg.EngagementperTweet
16K
14K
12K
10K
8K
6K
4K
2K
0
1,600
1,400
1,200
1,000
800
600
400
200
0
Top Tweeted Link Types
pic.tw
itter.com
bit.ly
youtube.com
vine.co
instagram
.com
facebook.com
pinterest.com
tum
blr.com
Regular Tweets Avg. Engagement
1,194
1,522
256
53 61
205
102 78

14. Tweets with Hashtags
saw 23% more
engagement than
Tweets without them.
HASHTAGS
Simply Measured Q3 2014 Twitter Study
Avg.Retweetsand@Replies
250
200
150
100
50
0
No Hashtag Contains Hashtag
Impact of Hashtag Use on Active Engagement

22. Twitter’s timeline is organized in reverse chronological order, a
delivery system that has not changed since the product was
created eight years ago and one that some early adopters consider
sacred to the core Twitter experience. But this ‘isn’t the most
relevant experience for a user,’ Noto said. Timely tweets can get
buried at the bottom of the feed if the user doesn’t have the app
open, for example. ‘Putting that content in front of the person at that
moment in time is a way to organize that content better.’
Twitter CFO Anthony Noto talked of a new Twitter
algorithm in this statement to the Wall Street Journal:

23. This algorithm will deliver
‘the most engaging’ tweets
from people you follow.
With “While you were
away…” feature. Twitter
not seem to real-time
anymore

24. Ads

25. Twitter ads.
Based on objectives

28. App Card
The App Card is a great way to represent mobile applications on Twitter and to
drive installs. We designed the App Card to allow for a name, description and
icon, and also to highlight attributes such as the rating and the price.

33. Thanks.