it is the report on cosmetic industry 2015-2016

1. Presented by:
RAJPUROHIT RAMESH
RAHUL GULAGANJI

2.  Cosmetics:
 Cosmetics known as make-up, are care substances used to enhance the
appearance or order of the human body.
 cosmetics as "intended to be applied to the human body for cleansing,
beautifying, promoting attractiveness, or altering the appearance without
affecting the body's structure or functions."
 NAME:
 The word cosmetics derives from the “Greek κοσμητικὴτέχνη
(kosmetikētekhnē)”, meaning "Technique of dress and Ornament", from
κοσμητικός (kosmētikos), "Skilled in ordering or Arranging" and that from
κόσμος (kosmos), meaning amongst others "Order" &"Ornament”

3.  The manufacture of cosmetics is dominated by a small number of
multinational corporations
 The India’s largest cosmetic companies are L’Oreal Paris, Procter &
Gamble, Hindustan Unilever ltd.
 The worldwide cosmetics industry currently generates an estimated annual
turnover of US$380 billion (according to Eurostaf – May 2013).

4.  INTRODUCTION:
 The market size of the cosmetics industry in India is estimated to be worth
US$1.5 billion
 It is projected to reach almost US$3.5 billion by 2016.
 The industry has been growing at an annual rate of almost 20%
 The Indian cosmetic industry's growth is twice as fast as that of the United
States or Europe
 65% teenagers in India, their expenditure on branded cosmetics has increased
75% in the past 10 years
 India imports cosmetics, beauty products worth $400 US$ million per year

5.  INDIAN COSMETIC MARKET:
•Industry is growing at around 20%.
•Rapid growth over last 2 decades.
Current growth
Rate
•US$ 2.2billions in IndiaMarket size
•Western India 28% share
•Fastest growing region:- East &
Northeast India
Largest market
in india

6.  LAKME:
 Introduced by Hindustan Unilever Limited in 1952.
 Leading cosmetic brand in India.
 Lakme products are Lipsticks, Nail Paints, Eye Liners, Face Wash,
Creams etc.
 2014 Turnover touches Rs 160 crore.

7.  PONDS:
 Brand of beauty and health care products.
 owned by the multinational company Unilever
 India’s TRA Study 2011, included Pond's in the most trusted brand
in India.
 products are Lipsticks, Nail Paints, Eye Liners, Face Wash, Creams,
etc
 2014 Turnover touches Rs 145 crore

8.  PROCTER & GAMBLE:
 Procter & Gamble Hygiene and Health Care Ltd was incorporated in the
year 1964
 Procter & Gamble products are Ariel detergent, fusion blade, Gillette
razors, Olay beauty care, head & shoulders shampoo, Oral-b dental
products, pampers disposable diapers, Vicks cough & cold products.
 2014 Revenue is 8 billion dollar.

9.  L’OREAL:
 L’Oreal is a French Cosmetics Giant started in the year 1909
 Leading brand in the cosmetic segment in India.
 L’Oreal stands for quality, reliability and innovation.
 L’Oreal makes a high quality cosmetic products like, Lip Sticks, Eye Liner,
Nail Colour, Creams, etc.

10.  Emami:
 Emami Ltd.is an Indian producer of (FMCG),
 The company is a Rs 1100 crore business entity
 Their main product
 • Hair Care
• Skin Creams , soaps and lotions
• Talcum Powder
• Ayurvedic Health Care Products.
 2014-15 Turnover is 135 crore.

11.  According to ASSOCHAM, India’s cosmetics market has been growing at
an annual pace of 20% and is expected to reach Rs.25, 000 crore by 2017.
 According to ASSOCHAM Indian cosmetic market size will grow in next
2-3 years to around US$ 1400 million from current level of US$ 950
million.
 "The market and customers are becoming very brand conscious with the
readiness to try new brands and products,“

12.  US-based Revlon was the first international cosmetics brand to hit Indian
stores in 1995.
 "The current wellness market stands at approximately Rs.70,000 crore .
This number attracting a lot of international players to the Indian market,“
 "India's cosmetics market is reportedly growing annually, twice as fast as
that of the US and European markets
 According to RNCOS “Indian Skin Care Market Forecast to 2015”, people
in India gives more importance to branded products.

13.  The cosmetic companies shifted their focus to the mass market, particularly in
the fragrance category which is dominated by mass brands in this region
 The market share of the non-store retailing channel increasing in India in last
2-3 year.
 Companies relying on direct sale managed to create a powerful sales network
 the online channel’s share in the global cosmetics sales reached 15-20% in
2014,
 while in the top three online sales markets - south Korea, France and united
states - it reached a level of, respectively, 22% to 25%.

14. 0
5
10
15
20
25
30
Non Store
Retailing
Drug stores Deparments
Store
Beauty
Specialist
Super Hyper
market
All Others
2012
2013
2014

15.  The largest segment was haircare – it accounted for more than 20% of
global sales
 In the period from 2000 to 2013 total cosmetics sales (beauty and personal
care products) more than doubled: from 25 billion USD to 82 to 90 billion
USD. In 2000,
 The distribution structure is changing as well, as supermarkets and
hypermarkets as well as online sales channels increase their shares in the
overall market.