The document outlines the purpose and objectives of advertising, as well as its advantages and disadvantages. The key purposes of advertising include preparing the ground for new products, creating demand, informing customers of changes, and countering competition. Some main advantages are increased sales, steady demand, lower costs, and creation of goodwill for manufacturers, consumers, sales forces, and society. However, advertising can also be costly, promote misleading claims, encourage monopoly and high prices, and create unfulfilled desires.

1. Purpose of Advertising
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2. Objective of Advertising
 Preparing Ground for New Product
 Creation of Demand
 Facing the Competition
 Creating or Enhancing Goodwill
 Informing the Changes to the Customers
 Neutralizing Competitor's Advertising
 Barring New Entrants
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3. Purpose of Advertisement
 Communicates information
 Creates ground for personal selling
 Educates people
 Creates and extends demand
 Creates image for the product or service
 Builds goodwill
 Obtain dealer support
 Counters competition
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4. Advantages of Advertising
 Advertising and Manufacturers
i. Increased Sales
ii. Steady Demand
iii. Quick Turnover and Smaller Inventories
iv. Lower Costs
v. Creation of Goodwill
vi. Controls Product Prices
vii. Greater Dealer Interest
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5.  Advertising and Sales Force
i. Advertising and Sales Force
ii. It creates a colorful background
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6.  Advertising and Consumers
i. A Guiding Force in Making Purchase Decisions
ii. Improvement in Quality
iii. Elimination of Unnecessary Intermediaries
iv. Education of consumers
v. Better quality goods at cheaper prices
vi. Consumers’ surplus
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7.  Advertising and Society
i. Existence of the press
ii. Change in Motivation
iii. Better standard of living
iv. Encouragement to research
v. Gainful employment opportunities
vi. Encouragement of Artists
vii. Glimpse of national life
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8. Disadvantages
 Costly Function
 Misleading claims
 Encourage monopoly
 High prices
 Disconnection of business
 Buying problems
 Promotion of social evil
 Creating unrequited desire
 Misuse of advertising
 Influences purchasing power
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9. Thank You!!
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