The slide-deck covers some basic do's and don'ts in pitching by comparing standup art with startups. However it goes over the support process of the Tehnopol Business Incubator developed by the author as well and talks about the acceleration process of growth companies.

1. Standup meets Startup
Raido Pikkar / Louis Zezeran
+ big thanks to Mark Jefford-Baker
1. What’s the big idea?
2. How does it relate to Tehnopol?
3. What to learn from today?

2. Standup meets Startup
Let’s start with a true story: “My startup is so lean, that in
order to hire an HR person I had to lay myself off” 
To Do for after you leave today’s event. Watch this:

3. What’s the big idea?
1. The article sparked the idea
2. It got me thinking…
3. It got me going…
4. That’s where Louis comes in…

4. But... we know what is a
standup, but what are You
doing in the incubator
exactly?

5. “Incubators is a reaction to
the lack of practical university
entrepreneurship”
Steve Blank

7. Some of our coaches and mentors
Mari-Liis Lind, Olle Tischler, Daniel Vaarik, Peep Aaviksoo,
EstVCA Oracle CEO PR & media guru EBS Group
Kati Nikopensius, Raido Pikkar, Yrjö Ojasaar, Indrek Jaaska,
Tehnopol Tehnopol Solon Partners ASI

8. “Startups are run by
crazy people!”
Steve Blank
So in short – at the Tehnopol
Business Incubator we help those
crazy people

9. Meet – Louis Zezeran
1. Entertainer
2. Entrepreneur
3. Based in Tallinn
4. Runs Comedy Estonia
5. MA @ computer science
6. ALSO – producer

10. We looked at the article
1. Know Your Audience, Then Ignore Their Advice
2. Data Does Not Replace Insight
3. Keep It Fresh
4. Develop Your Own Point of View
5. Create a Story Around the Material
6. Even Friendly Audiences Need to Be Won Over
7. Don't Expect Everyone to Get It
8. You Can't Test Your Way to a Decision

11. But You can read the article yourself:
www.fastcodedesign.com

12. We want to leave you with some new
ideas to think about…
Keep them in mind, when looking at
the next performers…

13. Startup meets standup
I
It’s You alone on the stage
… trying to prove how funny your joke is
… trying to convince how fantastic your company is
Take that passionate visionary inside you
and bring it out on the stage

14. Startup meets standup II
DELIVERY ! – stay genuine
… your sales pitch has to be different to your day to day interaction
… no one wants to hear the same lines from a comedian as well
It takes subtle delivery to leave the other
person with a positive impression

15. Startup meets standup III
Still - You have to want it, every day
… not only when raising the next 20 million EUR round
… not when you sit down to write down your jokes
It’s the spark in Your eyes and your
presence that is very important

16. Startup meets standup IV
Sales people cannot sell your company
… creating the best product or service is just the beginning
… just having great and funny material doesn’t make you a superstar
You need to sell your company and brand
as well every day

17. Startup meets standup V
You are not alone
… a comedian is really just one act in a night full of entertainment
… company leaders need to support on their team to fill the gaps
So get over yourself 

18. Thank You!
Raido Pikkar
http://www.linkedin.com/in/raidopikkar
US +1 (650) 515-3680
EU +372 53-454-720