1. Market Need and Business Model
Company Name: Lightpanda Inc (www.lightpanda.com) under
construction (Game Development Company for all platforms)
Team Members: We are altogether 5 rockstars together to make a
change in the world excluding the angel investor and venture
capitalist. So, the list of six member consists of CEO, programmer,
game designer ,level designer, sound engineer and investor. The team
are from top 10 of the Fortune 500 companies ie.Electronic Arts Inc,
Apple Inc, Contemporary theatre Inc, Bandai games Electronic Arts
Inc.
Moto: To sell a perfect game to perfect targeted audience. Ie. A
bullet(youtube ,facebook,angry birds) should pass through each
electronic device on the planet.ie includes 7 continents and all 36
nations. Success comes before work only in dictionary. We don’t left a
single corner around the world to get back our return.

2.  Hardworking, Smart CEO with world top talented players in the
field of game development to bring a change in the world.
 Employee (designer, level designer, programmer, sound editor,
tester ) have 5+ experience in the field.
 Players or Employee from the top 10 of Fortune 50 Companies.
 The Gaming market is huge with 300 million population in the
USA itself.
 The mobile gaming becoming popular as so many devices
started to be developed.
 Project Development time from 6 to 8 months.
 Investor getting huge return without any effort or work
handling and responsibility.
 No hidden lies or broken promises, all truths and facts.
 Action speak louder than words. No pain , no gain. Live free or
die hard. People achieve the dream only if they believe on
themselves.
Why us and Competitive Advantages

3.  The members are from one of the top schools graduates along
with more than 5+ experience on the technical field and from
one of top 10 of Fortune 500 Companies.(Names subjected to be
changed under condition*)
 CEO: Raj Kumar Bhaumik
 Game Designer: Sellars Mike , Electronic Arts Inc
 Seniosr IOS developer: Laster Mike , Apple Inc
 Senior Level Designer: Ligot Gerald -Namco Bandai Games
America Inc
 Senior Game Tester: Gulati Rohan, Electronic Arts Inc
 Senior Sound Editor: Langley Max, Contemporary theatre Inc
 Young team member with 200% energy.
Management Team

4.  According to Nintendo, the U.S. makes up approximately
85% of the Americas sales, which includes Latin America,
Canada, and South America. Mexico is the top Latin
American market for Nintendo, followed closely by Brazil.
 Angry Birds a simple game valued to be 9 billion figure.
 Recent Game Sales figure:
 1 X360 NCAA Football 14 33,612
 2 PS3 NCAA Football 14 24,981
 3 3DS Animal Crossing: New Leaf 24,930
 4 PS3 The Last of Us 23,346
 5 X360 Minecraft 21,163
 6 3DS Luigi's Mansion: Dark Moon 15,096
 7 X360 Kinect Adventures! 10,715
 8 PS3 God of War: Ascension 10,190
 9 Wii Wii Sports 10,168
 10 X360 Call of Duty: Black Ops II 9,920
Industry and Market Overview

5.  The basic idea is that you create two targets and then either use #ifdefs or create separate files to control the
content in the two targets. Creating another target is dead simple. Just right-click on your existing target and
duplicate it. Give it the name that you want for the free app.
 In your case, you'll probably want to have different icons for the Free and Paid game, so create two icon folders—
one called Free-Icons and the other called Paid-Icons. Put them in the project folder and when importing attach them
to one of the targets.
 I duplicated the original Info.plist and Prefix.pch files and gave them different names but you could use the same
names, just put them in different folders. You'll need to adjust the build settings for each target to reflect the new
names.
 You might also have less content in the free app. Just select the sounds and pictures that are only in the paid app and
in the inspector mark the Target Membership as just the paid app.
 You'll also need to edit your schemes as so that you can build two versions. I just finished doing this for a project
that I'm working on and it took about two hours from start to finish to find everything that needed changed. I'm
guessing I could add another version in about 15 minutes now that I know what I'm doing.
 This way of doing things is way better than duplicating the code or swapping the content out in one code base
because you can easily switch back and forth between targets to make sure everything works when you make
changes.
 You could achieve this by having different XCode projects - one for each type of app that rely on common code (aka
library XCode project(s)). One XCode project would be for paid app, and would have different macros, setup
functions. The other XCode project would be for free app. Both the apps's projects can include shared sources -
which would be compiled based on macros (PAID or FREE) etc.
IOS Business Strategy

6. Platform Business Strategy
IOS Android Windows Mac
Tablet
IPad
Windows
7/XP
Blackberry

7. Sales
0
500
1000
1500
Device Platform No
Some Real Figures in millions

8.  The product is a simple video game idea converted to
all electronic platforms around the world.
 Angry Birds is daily played 900 min worldwide.
 Sell the game worldwide targeted by age, location,
country and continent.
 To view the game demo, further contact.
Product and Service Offering

9.  Angel Investors and venture capitalists
 The bullet( the product ie. the game) should pass through
all electronic device on the planet.
 Starting from IOS, android, windows, mac, PCs, tablets,
Ipads and all devices on the market.
 Source of income through two ways
 1. Direct buying 2. Advertising for free game use
 Advertising networks:
 IAd , Admob, microsoft for windows, BuySellAds.com,
The Deck, Fusion Ads for MAC
Business Strategy

10.  IOS mobile- Objective C Xcode - iphone , ipad, ipod
 Android- Java with Eclipse
 Blackberry- Java with Eclipse
 Windows- Microsoft Visual studio 2012
 Mac – Objective C
Some Programming languages and
Devices

11. Game Development Process
Game Design
Document
1.Prototype
2.Production
a.Design
b.Programming
c.Level Creation
d.Art Production
Preproduction
1.High
Concept
2.Pitch
3.Concept
Audio
Produ
ction
Testing
Milestones
1.First Playable
2.Aplha
3.CodeFreeze
4.Beta
5.Code Release
6.Gold Master
7.Crunch Time
Software Associated With Game Development
1. Designng-Adobe photoshop, Game maker
2.Programming-Xcode(ios)
3.Level Creation-Blender and Wings 3D
5.Sound Editor-Studio 10 and Apple Logic Pro
6.Testers
Post-
Producti
on

12.  Social Bookmarking : 500 million active user in facebook , 100 million in LinkedIn, 1 billion
video streamed youtube,
 Search Engine Optimization and Search Engine Marketing
 126 million blogs ,10 billion tweets , Article Marketing
 Online Directories
 Blogging
 Squidoo
 My Space/Facebook
 Forums
 Email Marketing
 Email Signatures
 eBay
 Classified Online Ads
 YouTube
 delicious
 stumbleupon
 Digg
 Reditt
 Social Bookmarking
 ShetoldMe.com
 Youtube
 forums
 itune
 podcasting
 press release
 All possible ways of social media marketing
Marketing Strategy

13.  USA population-313.9 million
 Population in USA age(10-34yr) -41 million
 World Population(15-35yr)- 490 million
 Targeted country: USA, UK, AUS, CA, NZ , most European countries, and worldwide
 50% of World Population= Turnover 245 million$
 Least 10% of 41 million(age 15 to age 35)= 4 million$
 Eg, The investment is 100K, you get 30% of company ownership. ie, if turnover is 10
million you will get 3 million, So, when the company valuation reach to 1 billion you
get 30 million ownership. So, if it reach 10 billion, you will get 3 billion ownership as
per the rule with just 100k investment. Angry bird is the best example, started with
180k and end with 10 billion valuation.
 Angel investor can track the turnover through password from all advertising
networks. So, that they can verify they are not cheated with the transactions. Every
month, the profit of 30% will be deposited into investors account with no work or just
sitting at home. All the responsibility and charge will be taken by the CEO of
company.
 Angel investor will ne notified with the journal and records within every month with
profit/loss ac transactions. So, that angel investor is satisfied the investment.
Financial Expectation

14.  Total funds are divided for all 5 employees for project
completion and some travel expenses( general expense,
for food, travel and maintenance) (salary about to be
changed under conditions*Best estimated for top
professional in industry.)
 Rockstar salary for Rockstar Developers from top company
for Rockstar Results
 Game Designer: $131,000
 IOS Developer:$126,000
 Level Designer: $131,000
 Tester:$90,000
 Sound Editor:$92,000
 General Expense: $10,000(est)
 Total=
131000+126000+131000+90000+92000+10000=$5,80,000
Funding requests

15.  Sometime it is a risk to handover 100K as an investment to
a new start up. But, the CEO himself take charge for their
monetary security.
 CEO is responsible to handover all the documents asked by
the investor from all kinds of identification, to SSN and all
kinds on numbers just for verification.
 All the transaction will be made online , investor can daily
chat or video conference with the CEO as well as the
management team.eg Paypal, wire transfer,
 Investor can track the account of CEO as per the rule, so
that they can verify with correct use of funds.
 All the funds will be in the account itself (with one
password with angel investor and CEO), investor can take
out funds anytime if unsatisfied with the project only after
certain reason of unsatisfaction.
Financial Security

16.  On all aspects of game development including marketing
strategy starting from free to paid advertisement.
 Angel investor will be notified regarding all the funds used
in the project including in cents. So, that angel investor can
verify that the funds are invested in well purpose.
 The basic needs and expenses for travelling , arrangements
, food and services.
 Hope to bring a perfect completion to the project.
Use of Funds

17.  The product will be launched on trial basis on all
countries and on each electronic device, wherever we
see more outcome, we will more focus on
development and marketing strategy around the
country targeting specific areas and countries as per
age, sex, location and demands.
Exit Strategy

18.  Me and Texas Instrument General Manager
 RAJ KUMAR BHAUMIK
rajbhaumik@gmail.com
 www.lightpanda.com
 Ph no: 817-716-8856
 Lightpanda Inc
 The brand you can trust………
 Registered In Florida, USA,32114.
 Program management through Basecamp.
 For further general inquiries and questions, please contact by email or text.
 A senior student from Texas.
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