Infographics on Digital media & e-commerce in India

1. Infographics on Digital Media &
e-Commerce in India
Rajendra Patra

2. INTERNET COUNTRIES German
DIGITAL
USERS IN WITH MOST 67
ASIA INTERNET
USERS India, 1
Asia 20
1,026 Japan, China,
Rest of 45% 108 480
World
MEDIA 1,237
55%
MILLION USERS
USA, 2
76
PRESENT GROWTH RATE (LAST FOUR YEARS), CAGR (2007-11) : 37%
Figures in
• MARKET SIZE TODAY : 300 MN USD Millions 2007 2008 2009 2010 2011
PROJECTED GROWTH RATE (NEXT FOUR YEARS), CAGR (2011-15) : 28% Total
Population 1,130 1,167 1,173 1,191 1,210
• PROJECTED MARKET SIZE BY 2015 IS 2.67 TIMES, 800 Mn USD
Penetration 3.7% 5.6% 6.9% 8.4% 10.0%
Digital Advertising Growth
$900 Internet
$800
$800 Population 42 65 81 100 121
$700
$600 • Internet Users Growth
$500 Rate, CAGR: 47%
$400
$300 • 121 Million Internet/
$300 Digital Media Users By
$200 Dec’11 – IAMAI
$100
$- • 900 Mn Mobile Phone
Y2007 Y2008 Y2009 Y2010 Y2011 Y2012 Y2013 Y2014 Y2015
Users By Dec’11 – TRAI
SOURCES: • 150 Million Mobile
http://www.internetworldstats.com Internet User by
KPMG M&E REPORT 2011 - http://www.kpmg.com Oct’11 - Google
http://iamai.in
http://www.trai.gov.in By Rajendra Patra

3. -COMMERCE 6%
Major Categories, Rounded
Travel
18%
IN INDIA 76%
Online
Retailing
Others
NOW LET’S LOOK AT THE POTENTIAL OF
 $10 BILLION MARKET THIS MARKET
 CURRENT GROWTH RATE: 47% CAGR
BUT DESPITE HUGE POPULATION ONLY A
$10 BILLION MARKET TODAY  121 MILLION INTERNET USERS
 INTERNET USERS GROWING @ 46% SO HOW BIGGER CAN IT GET ?
THAT IS ONLY 1/16TH THE SIZE
OF THE US MARKET! IF USA HAD THE SAME
POPULATION SIZE AS INDIA
E-COMMERCE VOLUME OF THE USA
WITH 1.2 BILLION PEOPLE $500
US
$167 BILLION INDIA
THIS IS INDIA’S POTENTIAL
BILLION
$10 BILLION
BUT THERE’S MUCH MORE WILL IT GET THAT BIG ?
AHEAD ….
NO ONE KNOWS FOR SURE, BUT HERE ARE SOME
LET’S LOOK AT THE
INDICATIONS:
CURRRENT GROWTH
RATE
• INDIA’S POPULATION WILL BE MORE AFFLUENT
• GDP WILL GROW 5 TIMES BY 2030 $$$$$
MARKET SIZE WILL JUMP 10 FOLD AT
• 98% INCREASE IN THE RURAL INTERNET USERS IN 2012
CURRENT GROWTH RATE, IN 6 YEARS
• 84% INCREASE IN THE MOBILE INTERNET USERS
Sources: • PEOPLE WILL GET COMFORTABLE PAYING ONLINE
http://iamai.in, http://www.penn-olson.com WITH PAYMENT INNOVATIONS AND MORE ….
http://economictimes.indiatimes.com By Rajendra Patra

4. By Rajendra Patra