100 Books You Must Read in This Lifetime

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“... a mind needs books as a
sword needs a whetstone, if it is
to keep its edge.”
― George R.R. Martin, A Game
of Thrones

I have read somewhere that the legendary Warren Buffet, reads on an average, about 500 pages a day.
That's how knowledge worked for him. There are other famous personalities and celebrities who are vora-
cious readers, viz., Bill Gates, Jeff Bezos, Oprah Winfrey, Dr. A P J Abdul Kalam, Barack Obama, Mahat-
ma Gandhi, Sharukh Khan, Priyanka Chopra, Mark Zuckerberg, J K Rowling and the list goes on.
Here are some of the many reasons you should read books -
1. Books are a rich source of information.
2. It is a great way to exercise your brain and keep it healthy.
3. With every new virtual memory that you create by reading, you create a new neuro-pathway.
4. It is an excellent de-stresser.
5. It enhances your capacity for imagination and visualization.
6. It hones your critical thinking skills.
7. It expands your horizons, gets you familiar with distant cultures, traditions, places and ideas.
8. It gives you the tools for intelligent conversation and increases your ability to socialize.
9. It helps you unleash your creativity.
10. Books give you greater insight into a person’s character than a movie.
11. It opens your mind to new possibilities, people who read regularly tend to be smarter than those who
don’t.
12. The dangers of the digital world of VR, gaming, TV addiction do not exist with books.
13. You learn new skills in the most economical manner. Books require neither electricity nor repairs nor
maintenance.
14. You learn more about the past and gain insights into the future.
15. Books abet decision-making and problem-solving.
16. You never have so many choices, as you have with books.
17. You learn at your own pace.
18. They are one of the best solutions for getting a good night’s sleep.
19. You can carry them around with you—whilst travelling or waiting in queues.
20. The fact that you are well-informed enhances your self-esteem.
21. It is skill builder and the most inexpensive one at that.
22. Books built character, empathy and help to inspire and motivate.
23. It can improve your physical, emotional, intellectual health.
24. True life experiences and biographies can be truly transformational.
25. You keep pace with changes in the world around you.
26. You gain new tools to improve all areas of your life—personal or professional.
This ebook lists 100 books that are a ‘must read’.

How to use this e-book
Save this e-book on your hand-phone or laptop.
You can either choose a book recommended for reading, randomly or proceed sequentially. The books are
listed in no particular order or rank.
Simply click on the book image to have it directly delivered to your doorstep.
When you are reading the first one, place an order for the second, and so on…
Set yourself a target, e.g. one book per week. It will take you approximately two years to read all the 100
books listed here.
Every book has the capacity to educate, inspire, motivate, liberate, develop or transform you.
Happy reading!
“It is what you read
when you don’t have
to that determines
what you will be when
you can’t help it.”
–Oscar Wilde

The book is highly recommended for people of all ages. It also holds a record of having over 25 million
copies sold in about as many as 40 languages all over the world.
An ideal guide to building your personality by altering your habits.
It is rightly said that habits make or break a man. If you want to know why you are not doing some-
thing right, sometimes all you need is to perform an analysis of
your habits and consider altering them. Because sometimes it’s
not about what you do, but more about how you do it! And
that’s where your habits play a very important role.
'The 7 habits of Highly Effective People' is a book that aims at
providing its readers with the importance of character ethics and
personality ethics. The author talks about the values of integrity,
courage, a sense of justice and most importantly, honesty. The
book is a discussion about the seven most essential habits that
every individual must adopt to in order to live a life which is
more fulfilling.
The author continues to take the readers through the journey
of character development. He elaborates how the development
of the character of a being ranges from the time of his birth to
the years until he grows independent. The first three habits de-
mark the development one goes from dependence to independ-
ence. The next three habits describe in detail about interdepend-
ence while the final seventh habit deals with the new self, that is
renewal.
About the Author:
Stephen R Covey, the author of the book, is known to hold an MBA from the Harvard University. In
his previous years of schooling, Covey also has studied Religious Education and Business Administra-
tion. It was in his doctoral thesis that Covey came across a contrast in the literature regarding self-help.
His observations marked that the books post 1920’s focused highly on personality traits while the ones
before that focused on character development. That is when the author put forth his belief about how a
balance between the two is more essential than the two in isolation.
Available at a discount
ONE
Stephen R Covey
The 7 Habits of Highly Effective People

It is a widely acclaimed book by Benjamin Graham on value investing. Written by one of the greatest
investment advisers of twentieth century, the book aims at preventing potential investors from sub-
stantial errors and also teaches them strategies to achieve
long-term investment goals.
Over the years, investment market has been following
teachings and strategies of Graham for growth and devel-
opment. In the book, Graham has explained various prin-
ciples and strategies for investing safely and successfully
without taking bigger risks. Modern-day investors still
continue to use his proven and well-executed techniques
for value investment.
The current edition highlights some of the important
concepts that are useful for latest financial orders and
plans. Keeping Graham's unique text in original form, the
book focuses on major principles that can be applied in
day-to-day life. All the concepts and principles are ex-
plained with the help of examples for better clarity and
understanding of the financial world.
Combination of original plan of Graham and the current
financial situations are the reason behind this book’s pref-
erence today’s investors. It is a detailed version with sever-
al wisdom quotes that are likely to change one’s investing
career and lead to the path of financial safety and security.
About the Author:
A professional investor and economist, known all over the world, Benjamin Graham is believed to be
the father of value investing. He first taught this new investment approach at Columbia Business
School. A British-born, he is credited with having pioneered numerous cutting edge concepts that,
many believe, pushed several of his followers in the world of investments, to the top.
TWO
Benjamin Graham
The Intelligent Investor

Man's Search for Meaning was first published in 1946. Victor Frankl was a leading psychologist in Vien-
na when he was arrested for being a Jew during the Nazi regime. He survived holocaust and used his
experiences to write this book. He propounded the theory that it is Man's constant search for meaning
that allows him to survive even the most brutal, the most degrading situations in his life.
He said there are only two races in the world, the decent and
indecent. They will maintain their innate beliefs, no matter
which side they are on. The decent ones will try to help the
fellow human beings and the indecent ones will be selfish and
serve themselves at the cost to the others.
Frankl's views were different from those of the leading psy-
chologist of his times, Freud and Adler. His research was in-
tensely personal and unique. His findings of human behav-
iour were based on the most extenuating circumstances that
humans face. He suffered holocaust along with several other
inmates and he observed their behaviour closely. He found
that those with a capability to focus on love were the ones
that survived. He based this observation on a long walk he
was forced into by his captors. His companion spoke about
his wife. This made Frankl think about his wife and the
thought of her took his mind away from his current agony
of being hit with rifle butts by his captors for dawdling.
The book has been listed as one of the 10 most influential
books. It has a message of hope that has continued to inspire
readers down the years.
About the author:
Victor Emile Frankl was a successful neurologist and psychologist dedicated to saving people from sui-
cidal depression. He was born into a Jewish family because of which he was prosecuted by the Nazi re-
gime after they took over Austria. He was banished to Nazi Theresienstadt Ghetto along with his fami-
ly in 1942. He continued to practice as a Psychologist there and continued to treat people with depres-
sion. He was sent to Auschwitz in 1944 where he spent several months before they were liberated in
1945. He watched his family die in concentration camps.
Available at a discount.
THREE
Viktor E Frankl
Man’s Search for Meaning

Paulo Coelho's most famous novel, The Alchemist has been translated into 56 languages and has sold
over 65 million copies worldwide. The novel is about the journey of a young shepherd boy who has a
recurring dream about finding treasure at the foot of a pyramid.
As the story continues, the author introduces various con-
cepts like one's true destiny, the power of love and the true
meaning of following one's dream.
Though written as prose and considered to be one of the best
books in literature, the book has more of a spiritual and self
help theme.
Early in his arrival to Africa a man who claims to be able to
take Santiago to the pyramids instead robs him of what
money he had made from selling his sheep. He embarks on a
long path of working for a crystal merchant making enough
money to chase after his personal legend and go to the pyra-
mids.
Along the way, the boy meets an Englishman who has come
in search of an Alchemist and continues his travels with him.
When they reach an oasis, Santiago meets and falls in love
with an Arabian girl named Fatima, whom he asks to marry
him. She promises to do so only after he completes his jour-
ney. He is frustrated by this, but later learns that true love
will not stop nor must one sacrifice to it one's personal des-
tiny, since to do so robs it of truth.
The boy then encounters a wise alchemist who also teaches him to realize his true self. Finally they risk
a journey through the territory of warring tribes, where the boy is forced to demonstrate his oneness
with "the soul of the world" by turning himself into a simoombefore he is allowed to proceed. When
he begins digging within sight of the pyramids, he is robbed but learns accidentally from the leader of
the thieves that the treasure he seeks was all the time in the ruined church where he had his original
dream.
FOUR
Paulo Coelho
The Alchemist

'Thinking, Fast and Slow’ is an International Bestseller authored by the eminent economist and psy-
chologist Daniel Kahneman. The book takes the readers on a fascinating journey by dissecting the
mind and goes onto explain two distinct systems that affects our way of thinking and making choices.
Of these two systems, one is intuitive, emotional yet fast while the other one is more logical and delib-
erative.
In this book, Kahneman exposes certain extraordinary capa-
bilities of fast thinking along with its flaws and biases and
explains how it shapes a person’s behaviour and thoughts.
In simple yet engaging words, the book debates about the
importance of taking risks, the proper ways to skill develop-
ment, dangers of prediction, the cognitive biases and its ef-
fect, of people on how they view others and the real compo-
nent of happiness.
The author also explains how the two systems should be un-
derstood properly so as to make proper and correct decisions
concerning professional and personal growth that are mostly
at conflict with each other.
About the author:
Daniel Kahneman is the Senior Scholar at Princeton Univer-
sity and Professor Emeritus of Public Affairs, Woodrow
Wilson School Of Public and International Affairs. Daniel
Kahneman is also an eminent new-age economist and on
2002 was bestowed with the prestigious Nobel Prize in Eco-
nomics.
SIX
Daniel Kahneman
Thinking, Fast and Slow

'How to win friends and influence people’ is a self-help book which is the pioneer of this genre. Writ-
ten by Dale Carnegie and published in 1936, it has sold over 30 million copies. It has been edited and re
-printed several times. This is the 2004 edition of this book. It was on the Time magazine’s 100 most
influential books list in 2011. This book is a guide in improving a person's aura in the world. It is about
changing how the world views and treats you by changing your own behaviour. That means that if you
change the kind of energy that you emit, what comes back to
you is also different. This is one of the most influential business
and communication skills guide. This book teaches you how to
market yourself and generate more clients. This book has been
acclaimed by many known figures around the world.
This book tries to get you out of a mental hell and provides you
with ambition and goals. It enables you to be friendlier and seem
a positive person to others, it helps you become a popular person
who is liked by the majority and in business terms, it enables you
to win new clients. it increases your earning power by helping
you use your potential to the fullest and it helps you to become
a better public speaker and to be liked by mass audience. If you
read the book carefully and follow majority of the tips, you can
learn to be friendlier and more presentable as a person. You can
become a person who emits the positivity that is inside the heart.
You can become a person people trust and want to be associated
with. As long as you have good friends and good business associ-
ations, you will probably stay strong in personal as well as profes-
sional life. Buy this self-help book at Amazon.in now
About the Author
Dale Carnegie was a lecturer of public speaking at YMCA New York. He had also served U.S. army dur-
ing World War 1. He started his career by giving lectures on personality development and public speak-
ing. He became a sought after teacher and later, writer later on in his life. He published his first book in
1936 and authored more self-help books renowned around the world. Some of his other works include
'How to Stop Worrying and Start Living’ and 'Lincoln the Unknown’
SEVEN
Dale Carnegie
How to Win Friends and Influence People

It is an inspirational guide that presents information about human nature and its huge potential to
transform. The book introduces the reader to several scientific discoveries, explaining neuroscience be-
hind certain habits and how they can be changed. While it is easy for some people to change their hab-
its according to new situations, there are other people as well as organizations that find it very difficult
to change.
But with changing times and needs, one must change, be it a
person or an organization. The book enlightens the reader
about importance of right habits for better living. Besides bring-
ing positive power into mind and soul, good habits are also the
reason behind success of various famous personalities.
The book even provides an insight into some of the world’s top
companies and renowned personalities. For instance, the book
tells about keystone habits of various individuals like Olympic
swimmer Michael Phelps, civil rights hero Martin Luther King Jr.
and Starbucks CEO Howard Schultz. Even success stories of dif-
ferent organizations, like Procter & Gamble, Target superstores,
Rick Warren's Saddleback Church, NFL locker rooms along with
that of the nation's largest hospitals are highlighted in the book.
Through his book, the author Charles Duhigg wants to tell the
world how changing certain habits can make a huge difference
between success and failure, life and death. The readers shall be
enlightened to find that few good habits can be the leading cause of betterment of community, busi-
nesses or individual growth.
About the Author:
Working with the New York Times, Charles Duhigg is a journalist and non-fiction author. Charles has
authored two books on habits and productivity; both books have been received well in many parts of
the world.
EIGHT
Charles Duhigg
The Power of Habit

W h a t V a l u a b l e C o m p a n y i s N o b o d y B u i l d i n g ?
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a
search engine. If you are copying these guys, you aren’t learning
from them. It’s easier to copy a model than to make something
new: doing what we already know how to do takes the world
from 1 to n, adding more of something familiar. Every new crea-
tion goes from 0 to 1. This book is about how to get there.
NINE
Peter Thiel
Zero to One

Think And Grow Rich has earned itself the reputation of being considered a textbook for actionable
techniques that can help one get better at doing anything, not just by rich and wealthy, but also by
people doing wonderful work in their respective fields. There are hundreds and thousands of successful
people in the world who can vouch for the contents of this book. At the time of author’s death, about
20 million copies had already been sold. Numerous revisions have been made in the book, from time
to time, to make the book more readable and comprehensible to the readers.
The book details out the most fundamental questions that once
bothered the author, Napoleon Hill. The author once set out on a
personal quest to find out what really made some people so suc-
cessful. Why is it that some people manage to remain healthy, hap-
py and financially independent, all at the same time? Why, after all,
do some end up being called as lucky? The answers, no wonder, had
to be no less than revelations.
For more than a decade, the author interviewed some of the
wealthiest and most successful people in the world. The author for-
mulated hundreds and thousands of answers, into concise principles
which when acted upon, many claim, can help one achieve unprece-
dented success.
The author has in many places narrated short stories and examples
that help explain the concept at hand in an engaging manner. Think
and Grow Rich teaches not just concepts but also methods. It is not
a book that a reader can use for one time consumption. The book,
even author recommends, has to be read one chapter at a time and in sequence. Several readers and
even some motivational speakers claim to have been reading this book over and over again, few pages
at a time, for a long time now. Till date, it remains the number one self help book in the world, as far as
sales are concerned!
About author:
An American journalist, lecturer and author, Napoleon Hill is one of the earliest producers of 'personal
-success literature’. As an author of self-help books, Hill has always abided by and promoted principle
of intense and burning passion being the sole key to achieve success. Hill has authored numerous
books among which Think and Grow Rich has been his most well-known works and had sold over 20
million copies back in the 1930s.
TEN
Napoleon Hill
Think and Grow Rich

The book captures the life and achievements of South African interpreter and innovator, Elon Musk,
the brain behind series of successful enterprises such as PayPal, Tesla, SpaceX and Solarcity. The real-life
inspiration of the Iron Man Series, Musk wants to be the saviour of the planet, send people into space
and set up a colony on Mars.
Bullied in school and scolded tremendously by his father, Musk
was actually a brilliant student and his life story is nothing less
than a drama packed film. Ashlee Vance’s brilliant description
of Musk's character, simple language and neat choice of words
indeed makes this book a great read.
Considered by some as the innovation, entrepreneurial Steve
Jobs of the present and future, Elon Musk became a billionaire
early in life with his successful online ventures. One of the suc-
cessful companies that he co-founded was the online payment
gateway PayPal that was later acquired by e-Bay in 2002.
Getting sacked as the CEO, Musk did not cease to amaze friend
and foes alike with his out of the box ideas, like investing in
rockets! Needless to say, this deconstructed obsession with
technology had his marital life go haywire.
The book 'Elon Musk: How the Billionaire CEO of SpaceX and
TESLA is Shaping Our Future’ is a brilliant and intelligent ac-
count of this genius young 'iron man’ told in a gripping man-
ner. Available in paperback from Penguin Random House publication, the book was published in 2015.
About the author:
Ashlee Vance is a technology reporter and an award winning feature writer with Bloomberg Busi-
nessweek Magazine. He is also an important Silicon Valley historian, who has worked with The Econo-
mist and The New York Times.
ELEVEN
Ashley Vance
Elon Musk

Each and every one of us in this world wants to become rich and successful. We aim to become suc-
cessful in businesses, ventures, relationships and ultimately in life. However, to be frank, most of us fail
to become one or are partially successful in whatever we start off with. The author of the book, Start
with Why: How Great Leaders Inspire Everyone to Take Action, feels that there is a reason behind it.
Simon Sinek states the reason why some people are innovative, influential and more profitable than
others is because they commenced their journey with 'why'.
In this book, S
inek quotes that some of the most successful and influential
people in the world like Steve Jobs, Martin Luther King Jr. fo-
cused not on the results of their venture but on the question
why. People who ask 'why' than 'how' or 'what' are those who
touch lives with their works and inspire people over the years.
They achieve remarkable things and carve a place for themselves
in the world. By quoting some real life stories, the author gives
clear ideas on what it takes to desire, inspire and lead.
Start with Why: How Great Leaders Inspire Everyone To Take
Action is for those who dream big and want to achieve their
dreams. It is for those who do not compare themselves with
others or complain on whatever comes in their life; but for
those who are ready to face the challenges and emerge victori-
ous against the odds and set an example. An inspiring book
that will change the course of the way things work and how
people perceived success. The book was published by Penguin
UK in 2011 and is available in paperback.
Key Features:
Start with Why: How Great Leaders Inspire Everyone to Take Action is one of the most powerful books
in the market.
Simple yet effective words help readers dream big and chase their dreams.
The book helps develop optimism and is highly recommended for entrepreneurs and businessmen.
TWELVE
Simon Sinek
Start With Why

Did you know that your mind has a 'mind' of its own? Yes! Without even realizing, our mind is often
governed by another entity which is called the sub-conscious mind.
This book can bring to your notice the innate power that the sub-conscious holds. We have some
traits which seem like habits, but in reality these are those
traits which are directly controlled by the sub-conscious
mind, vis-à-vis your habits or your routine can be changed if
you can control and direct your sub-conscious mind positive-
ly. To be able to control this 'mind power' and use it to im-
prove the quality of your life is no walk in the park. This is
where this book acts as a guide and allows you to decipher the
depths of the sub-conscious.
In this book, 'The power of your subconscious mind', the au-
thor fuses his spiritual wisdom and scientific research to bring
to light how the sub-conscious mind can be a major influence
on our daily lives. Once you understand your subconscious
mind, you can also control or get rid of the various phobias
that you may have in turn opening a brand new world of pos-
itive energy.
About the book
The book is available in two types, the kindle edition as well as
the paperback edition. The book contains 312 pages of wis-
dom and positive energy. The modern English language used is easy to understand.
Book size:
About the Author:
Born in Ireland, Joseph Murphy was ordained in Devine Science and Religious Science. The way you see
things will change completely after you finish reading this book.
THIRTEEN
Simon Sinek
Start With Why

The book provides unique insights into thoughts and life of Steve Jobs, a man who literally trans-
formed the digital lifestyle that billions of people all over the world have made part of their lives today.
Written by renowned author Walter Isaacson, the autobiography is based on more than forty inter-
views with Steve Jobs. It took nearly two years to conduct all these
interviews; some interesting conversations from family, friends,
competitors and colleagues are also included in the autobiog-
raphy.
Being one of the most influential creators and entrepreneurs of
the century, Jobs has very well managed to change the shape of
digital era with his futuristic vision and passion for perfection.
From approaching personal computers to revolutionizing the
market with iPhone, iPod and iPad, the book represents every as-
pect of his life in detail.
Isaacson has beautifully narrated the story of Jobs’ life that was
full of ups and downs. The story tells how this creative genius
managed to transform the fate of six big industries, such as per-
sonal computers, music, animated movies, phones, digital pub-
lishing and tablet computing.
Through the interviews and conversations with friend and foes, it
is clear that Jobs was honest about his opinions. He talked candidly, sometime brutally as well and also
encouraged people to speak honestly. He even cooperated with the author of this book and did not
interfere in any of the author’s narration or viewpoints.
For aspiring entrepreneurs and followers of Steve Jobs, the book offers various aspects of his life. Every-
one’s opinion, be it his friends, foes and colleagues, has been presented in the book to provide a de-
tailed insight into his roller-coaster life. According to the people who knew him, Jobs was full of pas-
sion, artistry, obsession, compulsion and perfectionism.
About the Author:
An American journalist and writer, Walter Issacson is the CEO and President of the Aspen Institute.
Before joining Aspen, he had been the Chairman and CEO of CNN and the Managing Editor of world
famous TIME magazine. He is also a famous biographer and has written biographies of Albert Einstein,
Benjamin Franklin, Henry Kissinger and Steve Jobs.
FOURTEEN
Walter Isaacson
Steve Jobs

Cal Newport discusses in his new book, Deep Work: Rules For Focused Success In A Distracted World,
about how professionals of today have started valuing quantity over quality; and how this has turned
young professionals of today into puppets who try to indulge in extensive multitasking, dealing with
multiple emails and projects. This prevents them from doing 'deep work'; which is focused work free
from all other distractions. This also means that the professionals of today should sort out their priori-
ties.
Newport uses principles of psychology and neurosci-
ence to enhance his points. He elaborates how to
improve a person's cognitive abilities and how em-
ployers should encourage workers to not take
shortcuts for completing projects. He claims that the
best way to break away from the corporate race is to
take a break from technology and social media and
use some alone-time to rewind and introspect.
Newport enforces the beliefs of a non-technophile
to deliver work that is productive and efficiently de-
livered.
FIFTEEN
Cal Newport
Deep Work

The book, 'Freakonomics: A Rogue Economist Explores the Hidden Side of Everything’ is an interest-
ing book that combines the theories of economics with everyday issues and topics and presents a series
of fascinating exercises that are engaging. Written by Stephen J. Dubner and Steven Levitt, this book
provides a unique take of various things that we face every day. It has been published by William Mor-
row publications in the year 2013. This book became popular thanks to its unique narration style that
presented the complex economic concepts using conventional humour and everyday wisdom.
This book is written in the format of essays that cover eco-
nomic issues and dissect how they are connected with everyday
life. There are total 6 essays in the book. The first chapter deals
with the issue of cheating and uses the example of sumo wres-
tlers. The second chapter deals with real estate agents and their
practice of information control. The third chapter is about drug
dealing which has been explained in an unconventional man-
ner. It talks about the life and earnings of cocaine dealers and
the low wages that they earn. The fourth chapter deals with the
topic of abortion and talks about how abortions have helped in
reducing crime rates. The fifth chapter is about parenting and
education. The sixth chapter sheds light on the issue of naming
children and the socioeconomic patterns related to it. The
book uses interesting methodologies to put forward its teach-
ings and often takes unconventional stands.
About the author
Steven Levitt is a famous economist who is popular for his work
on crime and abortion. He was included in the Time magazine's list of '100 People Who Shape Our
World' in 2006.
The book, 'Freakonomics: A Rogue Economist Explores the Hidden Side of Everything’’ is a very inter-
esting read for anyone who wants to know about the complex principles of economics. This book is
easily available online for convenient shopping.
SIXTEEN
Steven D Levitt
Freakonomics

The Tipping Point is an international bestseller and the debut book of Malcolm Gladwell. Gladwell was
first published by Little Brown in 2000. The book tries to explain and describe the secretive sociologi-
cal changes that affect our everyday lives. The book also talks about the psychological and sociological
behaviour of humans. In this book the author says that ‘’ ideas and products, messages and behaviours
spread like viruses do’’, for example Hush Puppies shoes were a popular brand in 1970’s, but later be-
came a local fashion amongst the people. Afterwards numerous fashion designers merged the shoes in
their shows.
This book talks about many problems that people face in so-
cieties and in families. The author believes that we must get a
clear understanding of what these ‘tipping points'’ are, that
lead to such sudden changes in our lives. This book offers
you all that you need to know, regarding how you can nur-
ture the best probable plans that can help you do just around
everything, from raising a child, to keeping your company
running efficiently and more. Amazon.in brings to you this
life-changing book.
About the Author
Malcolm Gladwell is a Canadian journalist based in New
York. Malcolm Gladwell was born in Fareham, Hampshire,
England on September 3, 1963. He is also a speaker and has
been on job as a staff writer for The New Yorker since 1996.
Available at a discont
SEVENTEEN
Malcolm Gladwell
The Tipping Point

The Power of Silence
'Quiet: The power of introverts in a world that can't stop talking' by Susa Cain is a Kick-starter of the
quiet revolution and talks about all successful introverts. In today’s world where everyone has a lot to
say, silence is quintessential and that is exactly what this book
wants to convey. The power of silence is always underesti-
mated but the writer has given some very useful and substan-
tial insights about why it is so important. It also talks about
some highly inspirational motivators in the world who were
introverts like Dale Carnegie and Tony Robbins.
Critically Acclaimed
This book has been critically acclaimed by some of the most
important critics. The Sunday Times has called it a timely
book with a fresh and important theory whereas The Times
has stated that the book is a small voice that punches above
its weight. The Guardian has also praised this book by Susan
Cain for its ability to affect people for the greater good.
A Strong Advocate of Introverts
The book discusses the history of introverts and extroverts
and underlines the fact that the cultures that have given more
importance to listening than speaking have flourished better.
About the Author
Susan Cain, the author of Quiet, has graduated from Harvard Law School and Princeton University. She
was a lawyer for seven years until she gave up the profession for full-time writing. The author has also
represented clients such as Shearman and Sterling, Merrill Lynch, JP Morgan and so on. She is the win-
ner of the Toastmasters International Golden Gavel Award for Communication and Leadership.
EIGHTEEN
Susan Cain
Quiet : The Power of Introverts

Drawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for
themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way.
Law 1: Never outshine the master
Law 2: Never put too much trust in friends; learn how to use enemies
Law 3: Conceal your intentions
Law 4: Always say less than necessary.
The text is bold and elegant, laid out in black and red
throughout and replete with fables and unique word sculp-
tures.
The 48 laws are illustrated through the tactics, triumphs and
failures of great figures from the past who have wielded - or
been victimised by - power.
NINETEEN
Robert Greene
The 48 Laws of Power

There just isn't enough time for everything on our to-do list—and there never will be. Successful peo-
ple don't try to do everything. They learn to focus on the most important tasks and make sure those
get done. They eat their frogs.
There's an old saying that if the first thing you do each
morning is eat a live frog, you'll have the satisfaction of
knowing you're done with the worst thing you'll have to do
all day. For Tracy, eating a frog is a metaphor for tackling
your most challenging task—but also the one that can have
the greatest positive impact on your life. Eat That Frog!
shows you how to organize each day so you can zero in on
these critical tasks and accomplish them efficiently and effec-
tively.
In this fully revised and updated edition, Tracy adds two new
chapters. The first explains how you can use technology to
remind yourself of what is most important and protect
yourself from what is least important. The second offers ad-
vice for maintaining focus in our era of constant distrac-
tions, electronic and otherwise.
But one thing remains unchanged: Brian Tracy cuts to the
core of what is vital to effective time management: decision,
discipline and determination. This life-changing book will
ensure that you get more of your important tasks done—
today!
TWENTY
Brian Tracy
Eat That Frog

In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an
English teacher, founded and built Alibaba into the second largest Internet company in the world. The
company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook
or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese con-
sumers depend on every day, providing employment and income for tens of millions more. A Rocke-
feller of his age, Jack has become an icon for the country’s booming private sector and as the face of
the new, consumerist China is courted by heads of state and
CEOs from around the world.
Granted unprecedented access to a wealth of new material in-
cluding exclusive interviews, Clark draws on his own first-hand
experience of key figures integral to Alibaba’s rise to create an
authoritative, compelling narrative account of how Alibaba
and its charismatic creator have transformed the way that Chi-
nese exercise their new found economic freedom, inspiring
entrepreneurs around the world and infuriating others, turn-
ing the tables on the Silicon Valley giants who have tried to
stand in his way.
How, from such unremarkable origins, did Jack Ma build
Alibaba? What explains his relentless drive and his ability to
outsmart his competitors? With over 80% of China’s e-
commerce market, how long can the company hope to main-
tain its dominance? As the company sets its sights on the
country’s financial and media markets, are there limits to
Alibaba’s ambitions, or will the Chinese government act to
curtail them?
Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private
sector and the expansion of Internet usage—that haver powered the country’s rise to become the
world’s second largest economy and largest Internet population, twice the size of the United States. He
also explores the political and social context for these momentous changes. An expert insider with un-
rivalled connections, Clark has a deep understanding of Chinese business mind-set. He illuminates an
unlikely corporate titan as never before and examines the key role his company has played in trans-
forming China while increasing its power and presence worldwide.
TWENTY ONE
Duncan Clark
Alibaba : The House That Jack Ma Built

The Surprisingly Simple Truth Behind Extraordinary Results is a 2013 book written by authors Gary
Keller and Jay Papasan. The book, The One Thing, explains how the habit to succeed can be incorpo-
rated in our life to overcome the hurdles like the lies that will block our success, the thieves that will
steal our time and increase our concentration in the purpose, the way we prioritize and the productivity
of our business. The book comes in handy for people indulged in business and helps them increase the
efficiency of their work and remove the hindering factors. The book is easy to read and substantial in
the ideas it conveys.
The One Thing is a book that focuses on how to avoid perplexing
distractions that come on one's way. By doing this, they can
concentrate on the one thing that is the most important at that
point of time. The book says that one wants fewer distractions
on their daily life, be it professional or personal, so that the most
important thing can be heeded. Likewise, one also wants more
productivity so that their work flourishes. The book says that one
wants less and more at the same time and it can be had by fol-
lowing certain methods.
The book assists in reducing daily life stress, triggering one's mo-
tivation to get enthused in their actions targeted on their goals,
overcome the feeling of exhaustion caused by overwhelming
events and achieve better results in an effective time period. This
edition was published in hardcover, on July 4, 2013.
Key Features
The book was chosen to be one of the Top 5 Business Books of
2013 by Hudson's Booksellers.
The book has been cited as a national best-seller in various newspapers and magazines.
TWENTY-ONE
Gary Keller
The One Thing

The book is written for managers who have to supervise and control their employees as well as com-
plete certain essential office tasks. It covers certain techniques that could help its readers in improving
their productivity, job satisfaction and personal prosperity. This is because individual satisfaction can
gradually lead to the growth of any organisation.
The authors of the book Kenneth Hartley Blanchard and Spencer Johnson have briefly explained few
methods of management that are based on few studies in
medicine and behavioural sciences. The book talks about three
practical management techniques such as one minute goal set-
ting, one minute praising and one minute reprimand. These
three simple yet effective techniques could do wonders for
both individual and organisational growth.
The one minute goal setting technique says that each member
of a team is essential to fulfil the set goals. For instance, in or-
der to complete daily, weekly, monthly or yearly tasks, team
effort is needed, and for that, individual effort matters a lot.
By following these three effective techniques, a manager may
grow individually as well as lead to organisational growth in
long term. Written in simple, easy-to-understand language,
the book can help the readers understand how simple changes
can actually work in real management situations.
About the Author
Ken Blanchard is the founder and Chairman of The Ken Blanchard Companies. His One Minute Manag-
er series has sold over thirteen million copies and been translated into more than 25 languages. He has
also written or co-authored numerous other books, including Gung Ho!, Big Bucks! and Raving Fans!
Spencer Johnson is an internationally bestselling author whose books help millions of people discover
simple truths they can use to have healthier lives with more success and less stress. His many bestsellers
include The One Minute Manager (with Ken Blanchard), The One Minute Sales Person, Yes or No and
Who Moved My Cheese?
TWENTY-TWO
Ken Blanchard & Spencer Johnson
The (New) One Minute Manager

“The Last Lecture” is a refined and influential book centered around the basic idea of living your life in
a cheerful and jubilant manner. If you want to be inspired to conquer your goals and dreams or to
fight the odds or by life itself, then your search ends here!
The book revolves around the annual event at the Carnegie Mellon University. The event which is
known as “The Last Lecture”, insists on delivering speeches from the University’s faculty. Such lectures
are loosely based on the presumptive ground that the professors are going to die shortly and they are
giving their last lecture to the students.
This particular book is based on the speech delivered by a
professor Randy Pausch. Given the theme of the event, pro-
fessor Pausch is actually going to deliver his last lecture as he
was given just few months to live, being diagnosed with pan-
creatic cancer. Professor Pausch delivers a remarkable and
inspiring lecture “Achieving Your Childhood Dreams”, while
flashing his CT scans in the auditorium amongst the stu-
dents. The speech was so impressive that it conquered the
Internet within no time and was viewed over by millions of
users.
In the book, professor Pausch quotes, “Time is all you
have… and you may find one day that you have less than
you think.”
The book was a best seller for 85 weeks as per New York
Times and 4.5 million plus copies were sold all over the US.
About the author:
Randy Pausch taught Computer Science at the Carnegie Mellon University. He worked with other or-
ganizations as well like, Adobe, Disney, Electronics and Art and Google. Also he was engaged with a
non-profit organization named Alice. He was a co-founder of a professional graduate programme for
interactive entertainment, named Entertainment Technology Centre.
TWENTY-THREE
Randy Pausch
The Last Lecture

The Lean Start up- How Constant Innovation Creates Radically Successful Businesses’ is a book that ex-
plains how to work on your innovative concepts as businessman through moments of anxiety and di-
lemma. The way to start a company has changed drastically over the time and this book will explain
you how to utilize this change to our benefit. The book provides the plan, how a 'startup' is a company
devoted to creating something innovative under circumstances of extreme uncertainty. As per author
Every one of us has one thing in common and that is to clear the way of uncertainty and reach the tar-
get of having a sustainable, unbeaten and balanced company.
The book emphasizes on the developed companies that are
both economically proficient and make use of human imagi-
nation more frequently. Influenced by lessons from lean man-
ufacturing, it relies depends on validate learning, rapid scien-
tific testing, as well as a number of counter-intuitive exercises
that shorten product growth cycles, measure actual develop-
ment without resorting to vanity metrics and learn what con-
sumers really want. Thereby, it a organization to move direc-
tions with agility, altering plans inch by inch, minute by mi-
nute. The book make you learn entrepreneurship, in organiza-
tion of all sizes, a way to judge their vision continuously and
to adapt and adjust according to situation.
About the Author
Eric Ries is a young Entrepreneur from the Silicon Valley in
USA and an author who has founded the concept of “lean
Start up”. He is also a regular blogger.
TWENTY-FOUR
Eric Ries
The Lean Startup

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and ex-
perienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom
for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a
business, very few are honest about how difficult it is to
run one. Ben Horowitz analyzes the problems that con-
front leaders every day, sharing the insights he’s gained de-
veloping, managing, selling, buying, investing in, and su-
pervising technology companies.
A lifelong rap fanatic, he amplifies business lessons with
lyrics from his favorite songs, telling it straight about eve-
rything from firing friends to poaching competitors, culti-
vating and sustaining a CEO mentality to knowing the
right time to cash in.
Filled with his trademark humor and straight talk, The
Hard Thing About Hard Things is invaluable for veteran
entrepreneurs as well as those aspiring to their own new
ventures, drawing from Horowitz's personal and often
humbling experiences.
TWENTY-FIVE
Ben Horowitz
The Hard Thing about Hard Things

The Black Swan: The Impact Of The Highly Improbable is a book that focuses on what has now come to
be known as the Black Swan Theory. Through a number of examples, the author aims to show his read-
ers how rare and unpredictable events have a deep and lasting impact on a person's life. Human beings
tend to try and rationalise such happenings almost immediately after they happen. This is an almost
impossible task since such events are based on chance. A number of other topics, which relate to aes-
thetics, ways of life, knowledge and much more, have been discussed in this book.
The book shows you what the Wall Street crash, the inven-
tion of the wheel and Pompeii have in common. It also
shows you what Catherine the Great's lovers can show you
about the concept of probability. This book is all about
black swans, which are the random incidents in our lives,
irrespective of how big or small they might be.
This book has been written with the intent of showing you
the kind of impression events like these can have on a life.
It also stresses on the fact that instead of trying to predict
everything that happens in our life, we should embrace un-
certainty and make the most of it.
The re-issue edition of The Black Swan: The Impact Of The
Highly Improbable was published by Penguin in 2008 and
is available in paperback.
Key Features
The book gives its readers new insight into handling life's
uncertain nature.
It includes a number of real-life happenings that help prove
the author's point.
TWENTY-SIX
Nassim Nicholas Taleb
The Black Swan

Why Some Companies Make The Leap… And Others Don’t’ is a book that focuses on the concepts
which when followed can make a mere good company, a great one! The theories given help the com-
panies to be successful in their business. The author and his expert team set out to find solutions for
the handicaps that the small and mediocre companies have to face. The problems can range from the
initial teething problems to the mid-life-business feeling of just being good and not great! Their main
focus is to help out those businesses which do not have any Godfather in the corporate industry.
The expert team conducted the research for a period of 5
years and analyzed various quantitative as well as qualitative
aspects of doing business. It took a sample of 1,435 Fortune
500 companies. The experts assembled thousands of editori-
als, conducted face-to-face interviews with top executives,
went through in-house planning documents and gathered
analyst research reports in order to Qualitatively analyze the
whole thing. For the Quantitative aspect, financial metrics
were analyzed, executive remunerations were examined and
comparison of management turnover was done. Besides, the
impacts of mergers and acquisitions on the performance were
measured. The blending of all the results was then enumerat-
ed to find out the ways of transforming a good company in-
to a great one. The team came out with some remarkable
concepts on the basis of these research and surveys. They
found out that with the help of these tips, the companies
would be able to achieve cumulative stock returns of 6.9
times the stock market over a period of 15 years. So, it is a
great grab for the CEOs and Management of companies of
good companies who want to progress towards being great.
The help book is available online at Amazon India.
About the Author:
Jim Collins has authored this write-up. He has been a co-author of 6 books that have sold over 10 mil-
lion prints over the globe. Some of his best-sellers comprise of Good To Great, Build To Last and How
the Mighty Fall. Jim was involved in a research and teaching career at Stanford Graduate School of Busi-
ness, where he was felicitated with the Distinguished Teaching Award in the year 1992.
TWENTY-SEVEN
Jim Collins
Good to Great

Many intelligent women tend to leave their professional careers and become homemakers for various
reasons. One of the vital reasons is that women find it impossible to balance the growing career pres-
sure and meeting increasing family demands. Sheryl Sandberg, in this book 'Lean In: Women, Work
and the Will to Lead' provides solution to this issue and guides women on how to find the perfect bal-
ance in life.
The solutions given in this book are pragmatic and are based
on practical experience and academic research. Sandberg uses
various personal anecdotes and thus allows readers to peek
in her highly successful career. And during this discussion,
she touches various pressing issues like race, class and sexual
identity. The author backs her views with strong arguments
and makes the book an engaging read. She also talks about
other powerful women in the world like Marissa Mayer, CEO
of Yahoo and Peggy McIntosh. The narration is flawless and
the personal touch enhances the value of this book.
About the author
Sheryl Kara Sandberg is the Chief Operating Officer (COO)
of Facebook and member of the board of directors at Face-
book. She is also a technology executive, activist and author.
Before joining Facebook, She worked with Google and the
United States Secretary of the Treasury, Lawrence Summers.
She completed her M.B.A. with the highest distinction from
Harvard Business School in 1993 and also co-founded an or-
ganization called Women in Economics and Government
during her stay at Harvard. In 2012, she was included in the
list of the 100 most influential people in the world according to Time magazine and was shortlisted for
the Financial Times and Goldman Sachs Business Book of the Year Award 2013. She has also authored
the book, Lean In - For Graduate.
Get it Door Delivered
TWENTY-EIGHT
Sheryl Sandberg
Lean In : Women, Work and the Will to Lead

The Hidden Forces that Shape Our Decisions’ is a book on human behavior which tries to understand
why we humans tend to make certain decisions and behave in certain ways. This book takes into ac-
count human reactions across a wide range of situations and tries to decipher the reasons. The main
aspect of this book is to find out the process behind decision making. The intriguing language of this
book along with the powerful narration makes this book a must have. This book has been written by
Dan Ariely and was published by HarperCollins publications in 2010.
The things we do, buy or experience are all based on the de-
cisions we make. To lead a happy and prosperous life, one
must make right decisions, which only happens after one
gathers the understanding of how these decisions are made.
This book tries to answer this basic question.
The author uses various real life examples that enable the
readers to understand that most of our decisions in life tend
to be irrational. It consists of 15 well detailed chapters which
speak about points like the truth about relativity and the
attraction for words like 'zero' and 'free'. The author further
states that these 2 words tend to influence our thinking
which ultimately affects our decision making rationality.
About the author
Dan Ariely is an author, teacher and speaker whose TEDx
talks have garnered more than 7.8 million views. He focuses
on the subject of human behavior. He has completed dual
Ph.D.; one in cognitive psychology in the year 1996 from
the University of North Carolina which is located at the
Chapel Hill and a second doctorate in the subject of busi-
ness administration from the Duke University. He is currently working as a Professor of Psychology
and Behavioral Economics at the Duke University and has co-founded the BEworks venture. His other
books include The Honest Truth about Dishonesty and The Upside of Irrationality.
Avail a discount
TWENTY-NINE
Dan Ariely
Predictably Irrational

Tony's incredible understanding of the world, people and human nature make him the ultimate like
coach. He knows what it takes to make people excel... and win!' - Andre Agassi `Robbins is a mass of
walking energy and passion.' - Time Out Are you in charge of your life? Or are you being swept away
by things that are seemingly out of your control? In AWAKEN THE GIANT WITHIN, Anthony Rob-
bins, the bestselling author of UNLIMITED POWER, shows the reader how to take immediate control
of their mental, emotional, physical and financial destiny. Further praise for Tony Robbins:- `A fasci-
nating, intriguing presentation of cutting-edge findings and insights... including the growing con-
sciousness that true success is anchored in enduring values and service to other.' - Stephen R. Covey,
Author of The 7 Habits of Highly Effective People
THIRTY
Anthony Robbins
Awaken The Giant Within

From the author: “For the last two years, I’ve interviewed nearly two hundred world-class performers
for my podcast,The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold
Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special
Operations commanders and black-market biochemists. For most of my guests, it’s the first time
they’ve agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million
downloads. “
This book contains the distilled tools, tactics, and ‘inside
baseball’ you won’t find anywhere else. It also includes new
tips from past guests, and life lessons from new ‘guests’ you
haven’t met. “What makes the show different is a relentless
focus on actionable details. This is reflected in the questions.
For example: What do these people do in the first sixty
minutes of each morning? What do their workout routines
look like, and why? What books have they gifted most to
other people? What are the biggest wastes of time for novic-
es in their field? What supplements do they take on a daily
basis? “
I don’t view myself as an interviewer. I view myself as an ex-
perimenter. If I can’t test something and replicate results in
the messy reality of everyday life, I’m not interested.
“Everything within these pages has been vetted, explored,
and applied to my own life in some fashion. I’ve used dozens
of the tactics and philosophies in high-stakes negotiations,
high-risk environments, or large business dealings. The les-
sons have made me millions of dollars and saved me years of
wasted effort and frustration.
“I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and
I hope the same for you.”
Click Here
THIRTY-ONE
Tim Ferriss
Tools of Titans

Change your job to change your life You no longer need to work nine-to-five in a big company to
pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race
and start up on your own - and you don't need an MBA or a huge investment to do it. The $100
Startup is your manual to a new way of living. Learn how to: - Earn a good living on your own terms,
when and where you want - Achieve that perfect blend of
passion and income to make work something you love -
Take crucial insights from 50 ordinary people who started
a business with $100 or less - Spend less time working and
more time living your life
Available stock
THIRTY-ONE
Chris Guillbeau
The $100 Startup

Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised
notion. In many successful organisations, great leaders are creating environments in which teams trust
each other so deeply that they would put their lives on the line for each other. Yet other teams, no
matter what incentives were offered, are doomed to infighting, fragmentation and failure.
Why?
Today's workplaces tend to be full of cynicism, paranoia
and self-interest. But the best organisations foster trust
and cooperation because their leaders build what Sinek
calls a Circle of Safety. It separates the security inside the
team from the challenges outside. Everyone feels they be-
long and all energies are devoted to facing the common
enemy and seizing big opportunities.
As in Start with Why, Sinek illustrates his ideas with fasci-
nating true stories, from the military to manufacturing,
from government to investment banking. He shows that
leaders who are willing to eat last are rewarded with deeply
loyal colleagues who will stop at nothing to advance their
vision. It's amazing how well it works.
Grab It Here
THIRTY-TWO
Simon Sinek
Leaders Eat Last

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night?
Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why
NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of
the Internet to turn your real interests into real businesses. Gary spent years building his family busi-
ness from a local wine shop into a national industry leader.
Then one day he turned on a video camera, and by using the secrets revealed here, transformed his en-
tire life and earning potential by building his personal
brand. By the end of this book, readers will have learned
how to harness the power of the Internet to make their
entrepreneurial dreams come true. Step by step, Crush
It! is the ultimate driver’s manual for modern business.
Grab it Here
THIRTY-THREE
Gary Vaynerchuk
CRUSH it!

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company
with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from
the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30
billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups and the swoosh has become a
revolutionary, globe spanning icon, one of the most ubiquitous and recognisable symbols in the world
today.
But Knight, the man behind the swoosh, has always re-
mained a mystery. Now, for the first time, he tells his story.
Candid, humble, wry and gutsy, he begins with his crossroads
moment when at 24 he decided to start his own business.
He details the many risks and daunting setbacks that stood
between him and his dream along with his early triumphs.
Above all, he recalls how his first band of partners and em-
ployees soon became a tightknit band of brothers. Together,
harnessing the transcendent power of a shared mission and a
deep belief in the spirit of sport, they built a brand that
changed everything.
A memoir rich with insight, humour and hard-won wisdom,
this book is also studded with lessons about building some-
thing from scratch, overcoming adversity and ultimately
leaving your mark on the world.
Get it door delivered here
THIRTY-FOUR
Phil Knight
Shoe Dog

Don’t Miss this Book
THIRTY-FIVE
Marc McCormack
What They Don’t Teach You At Harvard

The motivations behind today's most successful leaders and entrepreneurs come to a simple yet deci-
sive explanation: there are people who give, people who take, people who match, and people who fake.
Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not
only personally but for their clients and companies) don't take or match. They give. (Although they're
not necessarily philanthropic.)
GIVE AND TAKE presents the fascinating secrets to givers'
success. The results are unequivocal: givers gain big. Jack
Welch, Richard Branson, Jon Huntsman Sr. - all of them are
givers. In a world in which so many takers such as Bernard
Madoff and Raj Rajaratnam have ruined lives and reputations,
this book will reassure readers that the real power lies in be-
coming a giver. Since the vast majority of people aren't born
givers, Grant not only presents the case for why givers win,
he also offers their hidden strategies for winning.
Grab It Here
THIRTY-SIX
Adam Grant
Give and Take

The world's bestselling guide to negotiation.
Getting to Yes has been in print for over thirty years, and in that time has helped millions of people se-
cure win-win agreements both at work and in their pri-
vate lives. Including principles such as:
Don't bargain over positions
Separate the people from the problem and
Insist on objective criteria
Getting to Yes simplifies the whole negotiation process,
offering a highly effective framework that will ensure
success.
Grab it Here
THIRTY-SEVEN
Roger Fisher
Getting to Yes

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible
rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in com-
mon? Each is an example of how an iconic company was defined by a particular moment of fame or
notoriety.
These notable and fascinating accounts are as relevant today
to understanding the intricacies of corporate life as they
were when the events happened. Stories about Wall Street
are infused with drama and adventure and reveal the machi-
nations and volatile nature of the world of finance.
John Brooks's insightful reportage is so full of personality
and critical detail that whether he is looking at the astound-
ing market crash of 1962, the collapse of a well‐known bro-
kerage firm, or the bold attempt by American bankers to
save the British pound, one gets the sense that history really
does repeat itself.
This business classic written by longtime New Yorker con-
tributor John Brooks is an insightful and engaging look in-
to corporate and financial life in America.
Get it door delivered
THIRTY-EIGHT
John Brooks
Business Adventures

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how
to stop trying to be “positive” all the time so that we can truly become better, happier people
For decades, we’ve been told that positive thinking is the key
to a happy, rich life. “F**k positivity,” Mark Manson says.
“Let’s be honest, shit is f**ked and we have to live with it.” In
his wildly popular Internet blog, Manson doesn’t sugar-coat
or equivocate. He tells it like it is—a dose of raw, refreshing,
honest truth that is sorely lacking today. The Subtle Art of
Not Giving a F**k is his antidote to the coddling, let’s-all-feel
-good mind-set that has infected
American society and spoiled a generation, rewarding them
with gold medals just for showing up.
Manson makes the argument, backed both by academic re-
search and well-timed poop jokes, that improving our lives
hinges not on our ability to turn lemons into lemonade, but
on learning to stomach lemons better. Human beings are
flawed and limited—“not everybody can be extraordinary,
there are winners and losers in society and some of it is not
fair or your fault.” Manson advises us to get to know our
limitations and accept them. Once we embrace
our fears, faults and uncertainties, once we stop running and avoiding and start confronting painful
truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity and forgiveness
we seek.
There are only so many things we can give a fuck about so we need to figure out which ones really
matter, Manson makes clear. While money is nice, caring about what you do with your life is better,
because true wealth is about experience.
A much-needed grab-you-by-the-shoulders-and-look-you-in the-eye moment of real talk, filled
with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refresh-
ing slap for a generation to help them truly lead contented, grounded lives.
THIRTY-NINE
Mark Manson
The Subtle Art of Not Giving a F*ck

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In
Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually deter-
mines success and most importantly, how anyone can achieve it.
You’ll learn:
• Why valedictorians rarely become millionaires and how
your biggest weakness might actually be your greatest
strength
 Whether nice guys finish last and why the best lessons
about cooperation come from gang members, pirates and
serial killers
 Why trying to increase confidence fails and how Buddhist
philosophy holds a superior solution
 The secret ingredient to “grit” that Navy SEALs and disas-
ter survivors leverage to keep going
 How to find work-life balance using the strategy of Gen-
ghis Khan, the errors of Albert Einstein and a little lesson
from Spider-Man
By looking at what separates the extremely successful from the
rest of us, we learn what we can do to be more like them—
and find out in some cases why it’s good that we aren’t. Bark-
ing Up the Wrong Treedraws on startling statistics and surpris-
ing anecdotes to help you understand what works and what
doesn’t so you can stop guessing at success and start living the
life you want.
Grab it here
THIRTY-NINE
Eric Barker
Barking Up The Wrong Tree

How a little mathematics goes a long way in helping you not to be wrong. A Sunday Times top ten
bestseller and a New York Times bestseller The maths we learn in school can seem like an abstract set of
rules, laid down by the ancients and not to be questioned.
In fact, Jordan Ellenberg shows us, maths touches on everything we do and a little mathematical
knowledge reveals the hidden structures that lie beneath the world's messy and chaotic surface. In How
Not to be Wrong, Ellenberg explores the mathematician's method of analyzing life, from the everyday
to the cosmic, showing us which numbers to defend,
which ones to ignore and when to change the equation
entirely.
Along the way, he explains calculus in a single page, de-
scribes Gödel's theorem using only one-syllable words
and reveals how early you actually need to get to the
airport.
Here is where you can get it.
FORTY
Jordan Ellenberg
How Not To Be Wrong

Following his blockbuster biography of Steve Jobs, The Innovatorsis Walter Isaacson's story of the peo-
ple who created the computer and the Internet. It is destined to be the standard history of the digital
revolution and a guide to how innovation really works.
What talents allowed certain inventors and entrepreneurs to turn their disruptive ideas into realities?
What led to their creative leaps? Why did some succeed and others fail? In his exciting saga, Isaacson
begins with Ada Lovelace, Lord Byron's daughter, who pio-
neered computer programming in the 1840s.
He then explores the fascinating personalities that created
our current digital revolution, such as Vannevar Bush, Alan
Turing, John von Neumann, J.C.R. Licklider, Doug Engel-
bart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs,
Tim Berners-Lee and Larry Page.
This is the story of how their minds worked and what made
them so creative. It's also a narrative of how their ability to
collaborate and master the art of teamwork made them
even more creative. For an era that seeks to foster innova-
tion, creativity and teamwork, this book shows how they
actually happen.
Get it delivered
FORTY-ONE
Walter Isaacson
The Innovators

The New York Times bestselling author determines how people can initiate creative, moral and con-
structive progress―and how leaders can inspire their societies.
How can we create new innovation, policies and performs without endangering it all? Adam Grant
demonstrates how to improve the world by advocating novel ideas and ethics that go against the grain,
battling conformity and kicking old-fashioned customs.
The book shows how by using amazing studies and stories the society can spread business, politics,
sports and entertainment. And also shows how explorer can recognize a good idea, raise voice without
getting silenced, build an alliance of allies, pick the accurate time to act and tackle fear and doubt. Par-
ents will learn how to cultivate originality in youngsters and
leaders will discover how to fight conspiracy to develop cul-
tures that welcome dissent.
The book has mind boggling case studies of people going
against the grain, you’ll meet an entrepreneur who shows
the reasons not to invest, a woman at Apple who confronted
Steve Jobs from three levels below, an analyst who throw a
challenge to secrecy at the CIA, a billionaire financial tycoon
who sacks employees who don’t criticize him and the TV ex-
ecutive who saved Seinfeld from the cutting room floor.
Originals will provide you groundbreaking visions about re-
jecting conformity and how to improve the world.
The book is written by Sheryl Kara Sandberg and Adam M
and the book is available on Amazon India.
About the author:
Adam M. Grant is a writer and a professor at the Wharton
School of the University of Pennsylvania. Grant has been re-
nowned as both the youngest tenured and high esteemed
professor at the Wharton School.
Grab it here
FORTY-TWO
Adam Grant
Originals : How Non-Conformists Changed the World

As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He
nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science
pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to
his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy
Story was released, changing animation forever.
Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters,
Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records
and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the
emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so
widely admired―and so profitable.
Creativity, Inc. is a book for managers who want to lead their
employees to new heights, a manual for anyone who strives for
originality, and the first-ever, all-access trip into the nerve cen-
ter of Pixar Animation Studios―into the story meetings, the
postmortems, and the ‘Braintrust’ sessions where art is born. It
is, at heart, a book about how to build and sustain a creative
culture―but it is also, as Pixar co-founder and president Ed
Catmull writes, ‘an expression of the ideas that I believe make
the best in us possible.’
Grab it here
FORTY-THREE
Ed Catmull
Creativity, Inc.

‘Opportunities multiply as they are seized.’
Written in the 6th century BC, Sun Tzu’s The Art of War is a Chinese military treatise that is still
revered today as the ultimate commentary on war and military strategy. Focussing on the principle that
one can outsmart your foe mentally by thinking very carefully about strategy before resorting to
physical battle, this philosophy continues to be applied to the corporate and business world.
Sun Tzu’s timeless appraisal of the different aspects of warfare are laid out in 13 chapters, including sec-
tions on ‘Laying Plans’, ‘Waging War’ and ‘Terrain’. Words that are as resonant today in every aspect of
our lives as they were when he wrote them.
This classic is available at the lowest price here.
FORTY-FOUR
Sun Tzu
The Art of War

why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling au-
thors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need
only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illus-
trating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of suc-
cessful marriage counselling to the pile of gloves that transformed one company's finances - the broth-
ers Heath prove that deceptively simple methods can yield truly extraordinary results.
Here is where you can pick it up.
FORTY-FIVE
Chip & Dan Heath
Switch : How to Change Things When Change is Hard

The core of essentialism as a concept focuses on the idea that any particular entity requires certain ele-
ments for its functioning and existence. These are the essential traits which make an entity what it is.
Essentialism is a book which deals with situations wherein people would find themselves in the middle
of an information explosion. They could also feel occupied with a lot of work, but still be unproduc-
tive.
There are times when people follow the notion that they
have to do everything, but on the contrary, they end up do-
ing nothing. There is no specific direction to their tasks and
neither to their goals. Essentialism as a concept narrows
down this notion into doing the right things which are abso-
lutely necessary, in a right manner and at the right time. It is
about categorising things as important and unimportant as
per one’s personal goals, and doing only the important
things.
This ensures that there is a proper channel for one’s energy,
time, and effort, which can be applied to a specific goal in
order to achieve it. Essentialism, the book, helps the readers
in adopting this disciplined way of thinking which can be
practiced and applied in real-life scenarios to achieve lasting
success. It is an approach adopted by successful people of top
-notch companies, which can now be used by any common
man.
This book was published by Virgin Books in 2014, and is
available in paperback here.
FORTY-SIX
Greg McKeown
Essentialism

When Execution was first published in 2002, it changed the way we did our jobs. By analysing the dis-
cipline of getting things done, it helped thousands of business people to make the final leap to success.
Now, Larry Bossidy and Ram Charan reframe their empowering message for a world in which the old
rules have been shattered and radical change is becoming routine. For the foreseeable future:
- Growth will be slower. But the company that executes well will have the confidence, speed and re-
sources to move fast as new opportunities emerge.
- Competition will be fiercer, with companies searching for any possible advantage in every area.
- Governments will take on new roles in their national economies. And companies that execute well
will be more attractive as partners and suppliers, and better prepared to adapt to new waves of regula-
tion.
- Risk management will become a top priority for every lead-
er, and every company will be looking for the edge in detect-
ing new internal and external threats.
Forget formulating a 'vision', then leaving others to carry it
out: Execution shows you how to link together people, strat-
egy and operations - the three core elements of every organ-
isation - and create a business based on dialogue, intellectual
honesty and realism.
With case histories from the real world - including such re-
cent examples such as the diverging paths taken by Jamie
Dimon at JPMorgan Chase and Charles Prince at Citigroup -
Execution provides the realistic and hard-nosed approach to
business success that could only come from authors as ac-
complished and insightful as Bossidy and Charan.
Execute your Order here.
FORTY-SEVEN
Larry Bossidy & Ram Charan with Charles Burck
Execution : The Discipline of Getting Things Done

'#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham
'A millennial alternative to Lean In' New York Magazine
'A compellingly motivational read' The Telegraph
'The book you need in your life' Marie Claire
*Winner of the 2014 Goodreads Choice Award for Best Business Book*
In the space of ten years, Sophia Amoruso has gone from
high-school dropout to founder and Executive Chairman of
Nasty Gal, one of the fastest-growing retailers in the world.
Sophia's never been a typical executive, or a typical anything,
and she's written #GIRLBOSS for other girls like her: outsid-
ers (and insiders) seeking a unique path to success.
Filled with brazen wake-up calls, cunning and frank observa-
tions, and behind-the-scenes stories from Nasty Gal's mete-
oric rise, #GIRLBOSS covers a lot of ground. It proves that
success doesn't come from where you went to college or
how popular you were in school. Success is about trusting
your instincts and following your gut, knowing which rules
to follow and which to break.
Inspiring, motivating and empowering, #GIRLBOSS will give
you the kick up the ass you need to reach your potential.
Join the movement here
FORTY-EIGHT
Sophia Amoruso
Execution : The Discipline of Getting Things Done

How Will You Measure Your Life was compiled from a speech given to students graduating from the
Harvard Business School. Known for its pragmatic view to life, this book has been widely read by stu-
dents in business schools, businessmen, corporate employees and by many others. The book deals with
the basic questions in life, like how to be happy during the various phases life offers. The book shows a
multi-faceted path to achieving the happiness that everyone craves for, from situations one faces and
to the balance one needs to create in life.
The book deals with how to be successful and happy in one's career and how to maintain a well bal-
anced family life and attain the happiness one seeks at
home. It also talks about how to maintain a happy rela-
tionship with relatives and near and dear ones and how to
maintain congenial relationships with colleagues and
friends. It also tells readers how to make the best of busi-
ness relationships.
The books gives vivid answers to such questions, keeping in
mind the philosophical and psychological aspects of these
questions. The writings are useful to students moving out
of business schools, who will face these questions as they
step into their careers. It is useful for established profession-
als and homemakers too.
Discover it here.
FORTY-NINE
Clayton M Christensen
How Will You Measure Your Life?

The Five Dysfunctions of a Team is a business book by consultant and speaker Patrick Lencioni first
published in 2002. It describes the many pitfalls that teams face as they seek to "grow together".
This book explores the fundamental causes of organizational politics and team failure. Like most of
Lencioni's books, the bulk of it is written as a business fable.
This book has appeared on American best-seller lists includ-
ing: New York Times, Business Week, Wall Street Jour-
nal and USA Today.
The issues it describes were considered especially important to
team sports. The book's lessons were applied by several coaches
to their teams in the National Football League in the United
States
Read it here
FIFTY
Patrick Lencioni
The Five Dysfunctions of a Team

Through the years of study of human psychology, it has been stated that most individuals and animals
alike have been motivated by positive reinforcement in the form of reward or negative reinforcement
in the form of punishment. What if you found out that these old methods are now being challenged
by alternative discoveries?
Drive: The Surprising Truth About What Motivates Us illus-
trates the mistakes that have come about from four decades
of research into the motivation of humans. Though the so
called carrot stick method was successful during the twentieth
century, the author argues that in the present century, it is
the wrong direction for people with today's types of chal-
lenges.
While dissecting the three main factors of motivation, which
are mastery, autonomy and purpose, Daniel H. Pink exposes
the hidden factors and truths behind successful performance
in various environments such as at home, work or school.
Drive: The Surprising Truth About What Motivates Us entails
the different impacts between the motivational methods of
science and business on every aspect of our lifestyles. He
shows how business methods are becoming the front runner,
with new techniques and approaches that have been adopted
by companies in the field of motivation.
When facing the challenges of today, our individualistic mo-
tivation is directed by the deep-seated need to organise and control our own lives and goals without
having external pressure. With bold advancements by entrepreneurs and scientists, the book explains
that there are many other factors that reinforce motivation.
The book was published by RHC publishers in 2011 and is available in paperback right here.
FIFTY-ONE
Daniel H Pink
DRIVE : The Surprising Truth About What Motivates Us

Value Proposition Design helps you tackle a core challenge of every business -- creating compelling
products and services customers want to buy. This practical book, paired with its online companion,
will teach you the processes and tools you need to succeed. Using the same stunning visual format as
the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value
Proposition Canvas" a practical tool to design, test, create and manage products and services customers
actually want. Value Proposition Design is for anyone who has been frustrated by business meetings
based on endless con-
versations, hunches and
intuitions, expensive new
p r o d u c t launches that
blew up, or simply disap-
pointed by the failure of a
good idea.
FIFTY-TWO
Daniel H Pink
Value Proposition Design

Pay brand-new employees $2,000 to quit
·Make customer service the responsibility of the entire company-not just a department
·Focus on company culture as the no.1 priority
·Apply research from the science of happiness to running a busi-
ness
·Help employees grow-both personally and professionally
·Seek to change the world
·Oh, and make money too . . . Sound crazy?
It's all standard operating procedure at Zappos, the online retail-
er that's doing over $1 billion in gross merchandise sales annual-
ly. After debuting as the highest-ranking newcomer
in Fortune magazine's annual "Best Companies to Work For"
list in 2009, Zappos was acquired by Amazon in a deal valued at
over $1.2 billion on the day of closing.
In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares
the different lessons he has learned in business and life, from
starting a worm farm to running a pizza business, through
LinkExchange, Zappos, and more.
Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corpo-
rate culture is a powerful model for achieving success-and how by concentrating on the happiness of
those around you, you can dramatically increase your own.
Get your quota of Happiness here.
FIFTY-THREE
Tony Hsieh
Delivering Happiness

Gallup presents the remarkable findings of its revolutionary study of more than 80,000 managers
in First, Break All the Rules, revealing what the world’s greatest managers do differently. With vital per-
formance and career lessons and ideas for how to apply them, it is a must-read for managers at every
level. Included with this re-release of First, Break All the Rules: updated meta-analytic research and ac-
cess to the Clifton StrengthsFinder assessment, which reveals people’s top themes of talent, and to Gal-
lup’s Q12 employee engagement survey, the most effective measure of employee engagement and its
impact on business outcomes.
What separates the greatest managers from all the rest?
They actually have vastly different styles and backgrounds.
Yet despite their differences, great managers share one com-
mon trait: They don’t hesitate to break virtually every rule
held sacred by conventional wisdom. They don’t believe
that, with enough training, a person can achieve anything he
sets his mind to. They don’t try to help people overcome
their weaknesses. And, yes, they even play favorites.
In this longtime management bestseller, Gallup presents the
remarkable findings of its massive in-depth study of great
managers. Some were in leadership positions. Others were
front-line supervisors. Some were in Fortune 500 compa-
nies; others were key players in small, entrepreneurial firms.
Whatever their circumstances, the managers who ultimately
became the focus of Gallup’s research were those who ex-
celled at turning each individual employee’s talent into high
performance.
Gallup has found that the front-line manager is the key to attracting and retaining talented employees.
This book explains how the best managers select an employee for talent rather than for skills or experi-
ence, set expectations, build on each person’s unique strengths rather than trying to fix his or her
weaknesses, and get the best performance out of their teams.
And perhaps most important, Gallup’s research produced the 12 simple statements that distinguish the
strongest departments of a company from all the rest. First, Break All the Rules is the first book to pre-
sent this essential measuring stick and to prove the link between employee opinions and productivity,
profit, customer satisfaction and the rate of turnover. GRAB IT HERE.
FIFTY-FOUR
Gallup
First, Break All the Rules

The best-selling classic on disruptive innovation, by renowned author Clayton M. Christensen. His
work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this
classic bestseller, one of the most influential business books of all time, innovation expert Clayton
Christensen shows how even the most outstanding companies can do everything right, yet still lose
market leadership. Christensen explains why most companies miss out on new waves of innovation. No
matter the industry, he says, a successful company with established products will get pushed aside unless
managers know how and when to abandon traditional
business practices.
Offering both successes and failures from leading compa-
nies as a guide, The Innovator's Dilemma gives you a set of
rules for capitalizing on the phenomenon of disruptive in-
novation. Sharp, cogent and provocative and consistently
noted as one of the most valuable business ideas of all
time, The Innovator's Dilemma is the book no manager,
leader, or entrepreneur should be without.
This lucid and provocative analysis of corporate failure
should be required reading for CEOs and managers. It's
not about small or mismanaged companies, but of sterling
national and international corporations that failed in large
measure because they were customer-oriented and did
everything right. This is succinctly pointed out by the au-
thor in the subtitle of his publication, 'When New Tech-
nologies Cause Great Firms to Fail'.
Herein lies the crux of the dilemma as Dr. Christensen ana-
lyzes not only why great companies fail, but also discusses
and examines the concepts and issues of managing disrup-
tive technological change. Certainly incompetence, arrogance and bureaucracy deserve a share of the
credit, but the patterns of failure are far more fundamental and go deeper.
Dr. Christensen is associated with the Harvard Business School.
You can get this classic here.
FIFTY-FIVE
The Innovator’s Dilemma

The bestselling and prize-winning study of one of the most legendary American Presidents in histo-
ry, Team of Rivals by Doris Kearns Goodwin is the book that inspired Barack Obama in his presidency.
When Barack Obama was asked which book he could not live without in the White House, his answer
was instant: Team of Rivals. This monumental and brilliant work has given Obama the model for his
presidency, showing how Abraham Lincoln saved America by appointing his fiercest rival to key cabinet
positions. As well as a thrilling piece of narrative history, it's an inspiring study of one of the greatest
leaders the world has ever seen.
'A wonderful book . . . a remarkable study in leadership'
Barack Obama
'A portrait of Lincoln as a virtuosic politician and manage-
rial genius' The New York Times
'I have not enjoyed a history book as much for years' Rob-
ert Harris
Doris Kearns Goodwin is the doyenne of US presidential
historians, and one of the most acclaimed non-fiction au-
thors in the world. Her works include Lyndon Johnson and
the American Dream, The Fitzgeralds and the Kennedys: An
American Saga, and No Ordinary Time: Franklin and Elea-
nor Roosevelt, for which she won the Pulitzer Prize for His-
tory in 1995.
Grab this prize-winning book here.
FIFTY-SIX
Doris Kearns Goodwin
Team of Rivals

FIRE gave us power
FARMING made us hungry for more
MONEY gave us purpose
SCIENCE made us deadly
This is the thrilling account of our extraordinary history – from insignificant apes to rulers of the
world.
Don’t Miss this Fantastic Book.
FIFTY-SEVEN
Yuval Noah Harari
Sapiens

WAR IS OBSOLETE
You are more likely to commit suicide than be killed in conflict
FAMINE IS DISAPPEARING
You are at more risk of obesity than starvation
DEATH IS JUST A TECHNICAL PROBLEM
Equality is out, but immortality is in
WHAT DOES OUR FUTURE HOLD?
Another cult book, which you can buy here.
FIFTY-EIGHT
Yuval Noah Harari
Homo Deus

Richard Dawkins - author of The Selfish Gene, The Blind Watchmaker, and The God Delusion - is one
of science's greatest communicators. This anthology of more than forty pieces is a kaleidoscopic argu-
ment for the power and the glory of science.
Breathtaking, brilliant and passionate, these essays, journalism, lectures and letters make an unanswera-
ble case for the wonder of scientific discovery and its power to stir the imagination; for the practical ne-
cessity of scientific endeavour to society; and for the importance of the scientific way of thinking –
particularly in today’s ‘post-truth’ world.
With an introduction and new commentary by the author,
subjects range from evolution and Darwinian natural selec-
tion to the role of scientist as prophet, whether science is
itself a religion, the probability of alien life in other worlds,
and the beauties, cruelties and oddities of earthly life in this
one. Alongside the explications, the celebrations and the
controversies are wonderfully funny ventures into satire and
parody, and moving personal reflections in memory and
honour of others.
Science in the Soul is a sparkling showcase for Professor
Dawkins' rapier wit, the clarity, precision and vigour he
brings to an argument, the beauty of his prose, the depth of
his feeling and his capacity for joy.
Get it door-delivered.
FIFTY-NINE
Richard Dawkins
Science in the Soul

Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed
that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow,
people typically experience deep enjoyment, creativity, and a total involvement with life. In this new
edition of his groundbreaking classic work, Csikszentmihalyi ("the leading researcher into ‘flow
states’" —Newsweek) demonstrates the ways this positive state can be controlled, not just left to
chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that
enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.
"Explores a happy state of mind called flow, the feeling of
complete engagement in a creative or playful activity." —
Time
Here is where you can buy it.
SIXTY
Mihaly Csikszentmihalyi
Flow : The Psychology of Optimal Experience

The foremost authority on innovation and growth presents a path breaking book every company needs
to transform innovation from a game of chance to one in which they develop products and services
customers not only want to buy, but are willing to pay premium prices for
How do companies know how to grow? How can they create products that they are sure customers
want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor
Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his
ground-breaking theory of disruptive innovation. Now, he goes further, offering powerful new in-
sights.
After years of research, Christensen has come to one critical
conclusion: our long held maxim—that understanding the
customer is the crux of innovation—is wrong. Customers
don’t buy products or services; they “hire” them to do a job.
Understanding customers does not drive innovation success,
he argues. Understanding customer jobs does.
The “Jobs to Be Done” approach can be seen in some of the
world’s most respected companies and fast-growing start-
ups, including Amazon, Intuit, Uber, Airbnb and Chobani
yogurt, to name just a few. But this book is not about cele-
brating these successes—it’s about predicting new ones.
Christensen contends that by understanding what causes
customers to “hire” a product or service, any business can
improve its innovation track record, creating products that
customers not only want to hire, but that they’ll pay premi-
um prices to bring into their lives. Jobs theory offers new
hope for growth to companies frustrated by their hit and
miss efforts.This book carefully lays down Christensen’s pro-
vocative framework, providing a comprehensive explanation
of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not
to squander the insights it provides.
Grab it here
SIXTY-ONE
Competing Against Luck

Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the
secret is in reaching out to others - in using the power of relationships so that everyone wins.
In this classic, global bestseller Ferrazzi takes you through timeless strategies used by the world's most
connected people, from Bill Clinton to the Dalai Lama. Distinguishing genuine relationship-building
from crude glad-handing, he draws out practical tips and engaging advice that can transform your net-
work, career and life: don't keep score, harness social media and, of course, never eat alone.
Order your copy here.
You can order the expanded work here.
SIXTY-TWO
Keith Ferrazzi
Never Eat Alone

Leadership And Self Deception is a business, strategy, and management guide written by The Arbinger
Institute.
This book is an international bestseller that became has a phenomenon through word-of-mouth since
it was first published over a decade ago. In fact, instead of sales slowing down, it grew every year since
2004 compared to the statistics in the first four years of publication. The book essentially offers one
insight, which is that the key to leadership lies not in what we do, but in who we are. This mantra has
been known to help people with their organisational skills, leadership, as well as their personal lives.
This book has been revised to make sure that it is more compel-
ling and readable. It draws on the massive correspondence that the
readers have had with the authors over the years. It even has a sec-
tion that highlights the ways that the readers have been using this
book, particularly in five specific areas such as personal growth
and development, accountability, conflict resolution, team build-
ing, and hiring.
The book uses an amusing and enjoyable story about an executive
who is facing challenges at home and work, and exposes the subtle
psychological process that hide people’s true motivations and in-
tentions from themselves and trap them in a loop of endless self-
justification because they are convinced that they are doing the
right thing. T
he book also provides a solution to escape the loop. Readers will
learn how to constantly act on their instinctive sense to tap into
what is right. It also helps them improve their relationships quick-
ly.
Grab it here.
SIXTY-THREE
Arbinger Institute
Leadership and Self-Deception

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