OBJECTIVE: To adopt a business in agriculture as well as to produce milk by organic means which helps our own business as well creates social awareness on organic cultivation among other agriculturists thus preparing them for prospective demand.

1. ORGANIC ARICULTURE &
MURRAH FARMING
(ORGANIC)
Rajiv Babu Chintala

2. ORGANIC FARMING:
It is a method of farming system which
primarily aimed at cultivating the land
and raising crops in such a way, as to
keep the soil alive and in good health by
use of organic wastes and other
biological materials along with beneficial
microbes to release nutrients to crops
for increased sustainable production in
an eco friendly pollution free
environment.

3. OBJECTIVE:
To adopt a business in agriculture as
well as to produce milk by organic
means which helps our own business
as well creates social awareness on
organic cultivation among other
agriculturists thus preparing them for
prospective demand.

4. BUSINESS SCOPE:
This business can create an increasing
demand in organic cultivation, organic
milk production, and also helps in
increase in organic exports, thus increase
employment opportunities and indirectly
contribute to lesser competition in
business, increase in human
life span, reduction in
environmental pollution and substantially
bring down farmer suicides.

5. SOCIAL MISSION:
With the increase in awareness among
people for organic products and its benefits
the demand for organic products in
substantially high and there is a huge gap
in demand and supply. Thus this is an
untapped market with the fact that only 1%
of the total population is using organic
products. So with our business idea we
want to bridge the gap by reaching out total
population.

6. FOOD PRODUCTS CONTAMINATED
PESTICIDES
LONG TERM EFFECTS
Carrot DDT , Dieldrin Cancer causing, damage to liver, nerve,
brain, toxic to wildlife.
Apples Endosulfan Nervous system damage
Cauliflower Endosulfan Nervous system damage
Cucumber Endosulfan, Dieldrin Nervous system damage, Cancer suspect,
birth defects
Green Beans Endosulfan Nervous system damage
Onions DDT Cancer causing, damage to liver, nerve,
brain, toxic to wildlife.
Potatoes DDT, Dieldrin,
Chlordane
Cancer causing, damage to liver, nerve,
brain, leukemia suspect
Spinach Endosulfan, DDT Nervous system damage, Cancer causing,
damage to liver, nerve, brain
Strawberries Endosulfan Nervous system damage
Sweet Potatoes DDT, Dieldrin, BHC Cancer suspect, birth defects, toxic to fish,
proven cancer cause.
PESTICIDES IN OUR FOOD

7. BCG MATRIX: ( FOR ORGANIC AGRICULTURE)
“Question marks” stage
where we have highest
market growth but low
market share and thus we
find a probability of our
business to be shifted to
“Stars” stage where we
can reach out highest
market growth and highest
market share.

8. STRENGTHS WEAKNESS OPPORTUNITIES THREAT
Healthy product
Availability of more
Fertile land
Suitable climatic
Condition
Support for
Organic cultivation
Can generate manure
for crops
Less cost of
production
And more income
Increase in
prospective demand
Time consuming
Less productivity
compared to
inorganic farming
Lack of awareness on
benefits of organic
agriculture among
farmers
Capital accumulation
Availability of
uncontaminated land
Health and
environmental
problems minimized
Govt. support for policy
Agreements for organic
agriculture
Natural calamities
Bad weather
condition
which effect growth
of crop
International
competition
SWOT ANALYSIS: (ORGANIC AGRICULTURE)

9. Murrah Buffalo is a most productive
water buffalo breed. Murrah buffalo yield
ranges in the range 3000 to 4000 litres per
lactation. The lactation period is usually
290 to 310 days which is comparatively
longer than other buffaloes. The fat per-
cent and SNF per cent are also higher than
other buffalo varieties and double than
that of cow's milk. Murrah buffaloes are
resistant to diseases and easily adapts to
south Indian climatic conditions. All these
factors make Murrah Buffaloes highly
suitable for professional and organized
dairy farming.
MURRAH BUFFALO FARMING:

10. BCG MATRIX: (FOR MURRAH FARMING)
“Question Mark”
where we have
highest market
growth but low
market share. As India is
largest milk producing
country we have huge
amount of demand thus
having any number of
competitors we can sustain
in the business.

11. FINANCIAL ASPECTS: (ORGANIC AGRICULTURE)
Resource
needed
Per month
RS
Per year
RS
Per 3 years
RS
Dung ½ truck 2,250 27,000 81000
Neem Powder 3,000 36,000 1,08,000
Seeds 25,000 3,00,000 9,00,000
Labour (10No.) 80,000 9,60,000 28,82,000
Other 5,000 60,000 1,80,000
Interest 2,075 24,894 74,682
Principle Return 34,575 4,14,900 12,44,700
Total Expenses 1,51,900 18,22,800 54,70,382
Income 2,50,000 30,00,000 90,00,000
Total Profit 98,100 11,77,200 35,29,618

12. FINANCIAL ASPECTS: (MURRAH FARMING)
EXPENSES:
Per Month Per Year:
Labour = 16,000 1,92,000
Electricity
Charges = 5000
60,000
Feed = 125(per
buffalo)
11,40,625
(i.e.,125 *25*365)
Vaccination =
5000 (i.e.,200per
buffalo)
60,000
Others 60,000
Total Expenses 15,12,625
Worst scenario:
No. of Days = 270
No. of Liters = 12
Total Income = 40,50,000
Profit = 25,37,375
Better Scenario:
No. of Days = 290
No. of Liters = 13
Total Income = 47,12,500
Profit = 31,99,875
Best Scenario:
No. of Days = 310
No. of Liters = 14
Total Income = 59,67,500
Profit = 44,54,875

13. Total
investment Self Bank loan Subsidy
Organic Farming 41,49,000 50% 50%
Buffaloes 40,12,625 25% 75%
Solar & Wind energy equipments 20,00,000 50% 50%
Self-Finance Bank loan Subsidy
Total
funding
Organic Farming 2074500 2074500 4149000
Buffaloes 1003156.25 3009469 4012625
Solar & Wind energy equipments 1000000 1000000 2000000
Interest Principal
Organic Farming 24894 414900
Buffaloes 51160.97 601893.8
SOURCE OF FUND:

14. “To Stand as an Organic
Hub of India and create
awareness among public
and Share Our Expertise
with other Organic
Enthusiasts, for Social and
Environmental Cause”.
VISION: