Rakuten Marketing's quarterly data report for Q3 2015 featuring findings from each channel including affiliate, attribution, display, and search marketing.

1. Rakuten Marketing Q3 2015 Data
Rakuten Marketing
Q3 2015 Momentum Data
Release Date: November 3, 2015
Quarterly Data Report

2. Rakuten Marketing Q3 2015 Data
Same-store sales up 13% YoY
• Mobile accounted for 23.5% of orders – a share growth rate
of 29% YoY
o Mobile Phones accounted for 15% of orders – a share growth rate
of 96% YoY
o Tablets accounted for 9% of orders – a share growth rate of -17% YoY
• Mobile Accounted for 38% of clicks – a share growth rate
of 29% YoY
o Mobile Phones accounted for 31% of clicks – a share growth rate
of 50% YoY
o Tablet accounted for 8% of clicks – a share growth rate of -16% YoY
Affiliate Network - US
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3. Rakuten Marketing Q3 2015 Data
Same-store sales up 17% YoY
• Mobile accounted for 37.5% of orders – a share growth rate
of 15.6% YoY
o Mobile Phones accounted for 17.4% of orders – a share growth rate
of 69% YoY
o Tablet accounted for 20% of orders – a share growth rate of -9% YoY
• Mobile accounted for 42% of clicks – a share growth rate
of 22% YoY
o Mobile Phones accounted for 30% of clicks – a share growth rate of 56% YoY
o Tablet accounted for 12% of clicks – a share growth rate of -20% YoY
Affiliate Network – UK
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4. Rakuten Marketing Q3 2015 Data
Same-store sales down 8% YoY
• Mobile accounted for 29% of orders – a share growth rate
of 17% YoY
o Mobile Phones accounted for 23% of orders – a share growth rate
of 20% YoY
o Tablet accounted for 6% of orders – a share growth rate of 9% YoY
• Mobile accounted for 22% of clicks – a share growth rate
of 3.8% YoY
o Mobile Phones accounted for 19% of clicks – a share growth rate
of 5% YoY
o Tablets accounted for 3.2% of clicks – a share growth rate of -2.4% YoY
Affiliate Network - JP
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5. Rakuten Marketing Q3 2015 Data
Same-store sales up 60% YOY (excludes Travel per previous releases)
• Mobile accounted for 27% of orders – a share growth rate
of 7% YOY
o Mobile Phones accounted for 12% of orders – a share growth rate
of 82% YOY
o Tablet accounted for 15% of orders – a share growth rate of -19% YOY
• Mobile accounted for 29% of clicks – a share growth rate
of 34% YOY
o Mobile Phones accounted for 19% of clicks – a share growth rate
of 44% YOY
o Tablet accounted for 10% of clicks – a share growth rate of 19% YOY
Affiliate Network - CA
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6. Rakuten Marketing Q3 2015 Data
Same-store sales up 91% YOY (excludes Travel per previous releases)
• Mobile accounted for 26% of orders – a share growth rate
of 8.5% YOY
o Mobile Phones accounted for 15% of orders – a share growth rate
of 62% YOY
o Tablet accounted for 11% of orders – a share growth rate of -24% YOY
• Mobile accounted for 32% of clicks – a share growth rate
of 1% YOY
– Mobile Phones accounted for 23% of clicks – a share growth rate
of 27% YOY
– Tablets accounted for 8% of clicks – a share growth rate of -36% YOY
Affiliate Network - AU
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7. Rakuten Marketing Q3 2015 Data
• 45% YOY Revenue Growth
• 97% Client Retention Rate
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Attribution

8. Rakuten Marketing Q3 2015 Data
• Same-store Growth (YOY):
– Global: 19% Growth
• Regional Breakdown:
– US: 18% Growth
– EU: 6% Growth
– AU: 15% Decline
– BR: 58% Growth
– JP: 20% Growth
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Display

9. Rakuten Marketing Q3 2015 Data
• Same-store Breakdown By Device:
– Global: Desktop: 51%, Smartphone: 402%, Tablet: 340%
• Regional Breakdown:
– US: Desktop: 34%, Smartphone 406%, Tablet: 313%
– EU: Desktop: -7%, Smartphone: 324%, Tablet: 208%
– AU: Desktop: 90%, Smartphone: 207%, Tablet: 87%
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Display

10. Rakuten Marketing Q3 2015 Data
Same-store Orders:
• 14.5% growth
Sales:
• 37% growth in sales
– 145% growth in mobile sales
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Search Marketing