8. Example Questions
Why was the company created?
What do your users watch, what do they read, where
do they browse?
How do you measure success?
Place yourself in the future. If your company could do
anything or be anything, what would it be?
If you could communicate a single message about your
company, what would it be?
10. CONTENT PRECEDES DESIGN.
DESIGN IN THE ABSENCE OF
CONTENT IS NOT DESIGN, IT’S
DECORATION.
Jeerey Zeldman
11. Answer these in writing:
1. What is the purpose of the design?
2. What do we want to get across to the users?
3. Does/Can the design have a motif?
4. What story are we trying to tell?
27. Our Mindset
Challenge Ourselves
Pay attention to the details
Don't be married to your design
Bring Developers into the project
Design comes first (not just visual design)
28. Is it responsive?
Is it responsive for Browser, Tablet, Mobile?
If yes, is it mobile first?
If yes, design for small screen first.
42. WHEN I AM WORKING ON A
PROBLEM, I NEVER THINK
ABOUT BEAUTY BUT WHEN I
HAVE FINISHED, IF THE
SOLUTION IS NOT BEAUTIFUL,
I KNOW IT IS WRONG.
R. Buckminster Fuller
45. The Visual Design Process Workshop
1. Create Mood Board
This should only shape your inspiration on how you want your site to feel.
2. Start Defining Styles
Choose Color Palette
Choose Fonts
Pull Photography Style/Illustration
Create UI elements (buttons, forms, etc...)