This document discusses using social media to provide value to physical events by accelerating the flow of information beyond the event's boundaries in real time. It targets conferences, startups, universities and research institutes. The value proposition includes being an official social media partner of two global conferences and a fan account for an opera house. Challenges include social media being an unknown medium and value not being recognized. Questions posed are around tactics for entering established markets, sales pitches, and attracting traditional customers to new services.