In this on-demand webinar, Rally and The Muse look back on the biggest trends in recruitment marketing in 2018 and share predictions for 2019. Are you ready for what's ahead in Recruitment Marketing and Employer Branding? You'll learn: Top trends in talent branding, content marketing and candidate experience that are making employers stand out; Examples you can borrow from trendsetters across industries and companies big and small; What might make it harder (and easier) to attract and recruit top talent in 2019; plus, our predictions for how Talent Acquisition and HR teams will evolve, and what it means for your career.

1. 2018 Trends, 2019 Predictions in
Recruitment Marketing
IN PARTNERSHIP WITH

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
Lauren McCullough
Sr. Director of Marketing
The Muse
@lfmccullough

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Tell an authentic story about
what it's really like to work at
your company.
Attract and engage the right-fit
talent for your team (so they
stick around long-term).
Empower employees to share
what they love about their job.
About The Muse

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About Rally

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2018 Trends,
2019 Predictions
in Recruitment Marketing

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What You’ll Learn Today
• Top 3 trends
• Top 3 predictions
• Examples from trendsetters
• Live Q & A

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3 Trends

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Trend 1:
Improved
Communications
© 2018

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Proactive
Touchpoints

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Faster
Engagement

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Increased
Accessibility

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Clearer
Expectations

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Trend 2:
Better Content

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Becoming
Storytellers

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Employee Stories
https://www.themuse.com/advice/employee-
recruiting-videos-for-talent-acquisition

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Creating Storytellers

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Sparking Engagement

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Trend 3:
Attracting Fit
© 2018

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Values by Example

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Diversity & Inclusion
https://www.themuse.com/advice/how-top-
companies-run-diversity-and-inclusion-program

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Values in Action

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Values
Up Front

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3 Predictions

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Prediction 1:
Lead Nurture
Becomes
Strategic
© 2018© 2018

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Embracing Lead Nurture Strategy
➔New tools to source from the ATS
➔More ATSes strengthening their CRMs
➔Greater adoption of CRMs across TA
➔Re-engagement campaigns launching

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Prediction 2:
Candidates Are
Open to Move

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38%
of The Muse users
research companies
outside their location
Source: The Muse, 2018

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Prediction 3:
Your Time
is Now

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Recruitment Marketing Manager
Marsh & Mclennan Companies
Global Recruitment Marketing Associate
Pitney Bowes
Recruitment Marketing Manager
Apple Recruitment Marketing Intern
KnowBe4
Recruitment Marketing
LiveOps
Lead, Employer Brand and Events
Facebook
Director, Global Employer Brand
Globoforce
Employer Branding Specialist
Commonwealth of Massachusetts
Recruitment Marketing Leader
Amazon.com
Manager of Employment Brand &
Recruitment Marketing Intern
GEICO
Employer Branding Manager
State Street
Recruitment Marketing Specialist
Agoda

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40%
of Rally community
wants to become a
Recruitment Marketer
Source: Rally community survey, 2018

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Create
Your
Opportunity

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Thank You!