The team at Digiday came up with a great list of what's in and out for 2015. We liked their post. A lot. So much so that we were inspired to make a list of our own. We think it’s fair to say that Digiday took care of 2015 just fine, so we decided to take our own swing at 2016. Sure, you may be up to speed on what’s in and out for the start of 2015, but that barely leaves you any time at all to get ready for 2016! With all due apologies and respect to the folks at Digiday, here’s our riff on their riff on what’s in and out for 2016.

1. Digiday Out for
2015
Digiday In for
2015
Rallyverse IN FOR 2016
THE FUTURE IS NOW!!!!
Ted Talks Medium Posts
Super-deep confessional podcasts that aren’t at all self-
serving
PR pitches via
email
PR pitches via
Twitter
PR pitches via Snapchat
Lunch meetings
Breakfast
meetings
Brief monosyllabic conversations while slurping meal-
replacement slurries from a foil pouch because, like, dude,
when you’re jamming hard you don’t have time for meals
Disrupting Delighting Delivering
Agency
Newsrooms
Agency
Incubators
Allowing vendors to put your logo on their customer slide in
exchange for some advisor shares and potentially a job if they
ever get funded
Black Friday
Twitter
Wednesday
Twednesday
GIFs Emojis MSPaint everywhere
#blessed #legday Fs#hashtag
Subtweets Hate Favs #hatetag
Press releases Open letters Letters edited in real-time on Google Drive
Tweetchats Podcasts Teenagers’ YouTube Channels
Drunk texting
Drunk
Snapchatting
Extremely precise Snapchatting
Hating on
BuzzFeed
Hating on Uber Hoping Uber will hire you pre-IPO
Brogrammers Girls who code Senior citizens who code
Words With
Friends
Kim
Kardashian:
Hollywood
Kim Kardashian: Makerbot
The pivot The grind Needing health insurance
Homepage
takeovers
Content
marketing
Deals Deals Deals!
Online native ads
Print Native
Ads
App Native Ads
ad tech martech App Tech Stack
Siri Serial Cereal
Tinder Hookups Etsy hookups Fanduel Hookups
Paywalls
Membership
programs
Opt out programs
Portfolios Side projects Side hustle
3D Printers Drones
Giant killer robots employed as private security for large tech
firms, but seriously, they’re totally safe
Philanthropy Angel investing
One-week online fantasy football leagues that totally aren’t
gambling
Twitter Chats TweetStorms TweetStormTroopers
Sucking up to
sources
Scolding
sources
Just printing whatever your shared investors say
Arguing what
“native” means
Arguing what
“programmatic”
means
Arguing what “content creation” means
Facebook for X Uber for X Drones for X
Press conferences
Influencer
Dinners
Save everyone the effort, just put them right on your cap
table
Bearded creative Bearded CEOs Bearded CEOs who lean in
Social media
managers
Audience
Development
Czars
Drone Development Czars
Listicles Explainers Cellphone photos of other people’s whiteboards
Ad exchanges
Private
Marketplaces
“Programmatic” “Premium” “Reserved” [wink wink]
Social media
bloggers
VC bloggers Tinder for VCs
Agreeing on
Twitter
Arguing on
Twitter
Aging on Twitter
Newsrooms Content Studios Content Farms overseas
Midtown
Lower
Manhattan
Lower Bronx
Sucking up to
Silicon Valley
Attacking
Silicon Valley
Hoping that if we never say anything mean on Twitter about
those big companies we’ll be able to work there someday
Investigative
journalism
Thought pieces Tweeting screengrabs of block quotes
Mobile apps
Email
newsletters
Widgets
Worshipping Vice Hating on Vice Hiring someone who worked at Vice
Real-time
marketing
Social media
advertising
Advertising social media
Big ideas Tech stacks
Doing one tiny borderline significant/ interesting thing but
“doing it really well”
WordPress
installations
Custom CMS Bespoke CMS
SEO Social URL Privacy URL
Clickbait
Complaining
about clickbait
Being super jealous that you can’t write better headlines
#FF #TBT #ASDJSDKASD
Grumpy Cat Doge Froge
Silicon Valley New York City Queens
Months Moments Snapshots
Sales people Programmatic Bots taking other bots out for custom jeans
Websites Platforms Languages
Journalism
Branded
content
User-generated content
Blatant Sexism
Ethics in gaming
journalism
See above re: printing whatever our shared investors say
Gaming apps
Connected
devices
Disconnecting devices ASAP SOS
“Dunk in the dark”
Viral
slacktivism
Sporadic slacktivism that is ignored
SXSW Art Basel SXSWXArtBasel
Off the record On the record
As if everything you do and say isn’t being recorded, that’s
adorable
Facebook pages Microsites Landing pages
Building on
Facebook
Distrusting
Facebook
Bragging about how you never go to Facebook, not ever
Aggregation
Original
content
Aggregated original content
Millennials Gen Y Tweens
With apologies to the team at Digiday (www.digiday.com).