The document appears to be the introduction to a book on business management principles written by Dr. Ralph L. R. Bietz. It discusses how business operations have become more complex today due to factors like information overload and increased competition. It states that applying fundamental management principles is important now more than ever. The introduction emphasizes the importance of ensuring a business is going in the right direction and not just reacting to situations. It hopes the book will provide some useful insights and food for thought for readers.

1. 비지니스
유전자
영감과 철학
By Dr. Ralph L. R. Bietz
PhD, MS, MBA, BS ChEng
11/30/2013 5:05:16 PM
BioRev TM
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2. “비지니스 유전자”
by Dr. Ralph L. R. Bietz, PhD / MBA
부록 :
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1장
2장
3장
4장
5장
6장
7장
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감사의 말
헌정
머리말
비전과 목표
열정과 중심
사람과 문화
믿음
리더쉽과 스튜워드쉽
전략, 계획, 그리고 시행
끈기와 인성
“시작”
“마음속 깊은 열정”
“최고의 재산”
“모든 것을보다 쉽게”
“서비스, 제품, 그리고 금융”
“비전을 보여주다”
“긴 여행도 첫발딛임 으로 시작된다”
요약
끝말
부록
워크북
참고
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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3. Thank you & Acknowledgements
To my Parents, Grandparents, and Parents that adopted and me:
Emery & Laura Bietz, Ralph Emerson & Melba Cora Bietz, LeRoy &
Inez Borgert. And Robert & Dorthea Robbins
To my children: Aaron, Adam, Daniel, Gabriel, Joshua-Paul, and
Tyler-Michael who are pursuing their dreams.
To the Mentors that have kindly & generously spent a part of their life
instructing me, and at times, firmly challenged me along my journey:
Mr. Paul James, Mr. Jack Ptyleski, Dr. Porter, Dr. Daniel Fuller, Dr.
Northrup, Mr. Per Andersen, Mr. Gert Svanholm, Dr. Colin West, Dr.
Dieter Sukatsch, Dr. Richard Armentrout, Dr. Roderick Gilkey, Dr.
Jeffery Rosensweig, Dr. Joseph McCann, Mr. Robert Shapiro, Mr.
Timothy Haas, Dr. Daniel Dennison, Mr. George Gourley, Dr. Anton
Amon, Mr. William Bloxom, Dr. Bob Burgess, and Mr. HY Sung. And
to the many other colleagues that I have had the pleasure of working
with along the journey.
Thank you and God Bless!
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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4. Introduction
Business operation and management is more complex today than ever. There is a constant and significant pressure, in addition to a high
demand for our time. Then, there is the sheer number of things in competition for that time; between family, friends, events, business, health
maintenance, community service, and hopefully some personal time. In a digital era, it makes our lives nothing short of chaotic.
We are faced with reacting, often when we should be actively managing both our lives, personal and professional. Sometimes this is due to
changes in the business environment, sometimes to poor management planning and execution, and sometimes to both.
The “speed” of information and media in this digital era realistically means anything can become “globally” known, or even a global event, in
seconds through internet and satellite communication.
The complexity of today’s business with the added dimensions of information overload, domestic and international multicultural challenges,
competition at home and away, increased regulatory complexity, the chaos of war, multiple govern-mental institutions to handle abroad,
currency fluctuations, and e-commerce stand to make us stray from the tradi-tional business fundamentals that act as the foun-dation to any
type of business we are in. Foundations that we often lose sight of due to the frenzied and chaotic world we live in.
Thus, the application of management fundamentals is more important than ever in our professional lives. I’ve found these fundamentals to
hold true regardless of the industry orientation, be it a service industry or a business with durable goods and specific products.
These principles have in 40 years helped me with the management of businesses, factories, start-ups, corporation rebuilds, and even musical
groups…. I hope these principles provoke thought and help you. This is a book about taking a look at your business, and yourself in a parallel
process, and asking if your foundations are set right for the future.
Are you going in the direction that you want to? Is your firm?
Or are you just reacting, wondering where your day went?
The approach I’ve taken for this book is an emphasis on fundamentals.
I hope this book provides discovery, but at least some food for thought.
I also sincerely hope it benefits both you and your business.
If this book helps you in any way by provoking some thoughts that translate into value for your firm, business environment, or your life, then
this book has accomplished its mission.
Thank you and God Bless!
Dr. Ralph L. R. Bietz, Ph.D.
Ph.D., M.S., MBA, BS Chem. Eng.
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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5. “우리가 할 수
있는 모든 일을
해낸다면, 우리
자신에게 가장
놀라게 될
것이다”
Thomas
Edison
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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6. “우정의 영광은 뻗은
손도 친절한 미소도
교제의 기쁨도 아닌
그 누군가가 나를
믿고 신뢰할때
생기는 영적
영감이다.”
Ralph Waldo
Emerson
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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7. Sunrise painting picture from
“미래의
RLRB
아름다움을
믿는
자에게만
꿈은
이루어진다”
Eleanor
Roosevelt
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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8. 열정이야말로
진정한
불사조이다,
엣것이 다
타버리고 말면그 속에서
다시금 새것이
소생한다
Johann
Wolfgang Von
Goethe
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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9. “A nation’s
culture
resides in
the hearts
and souls
of its
people.”
Mahatma
Gandhi
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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10. “당신의
사람들은
당신의 가장 큰
자산입니다.
당신이 그들을
성장시키고
보호하고
안내하면
그들은 당신을
엄청난
보상으로
존경할것입니
다”
Ralph L. R.
Bietz
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
10

11. “Thousands of candles can be lit from a single candle, and the life
of the candle will not be shortened. Happiness never decreases
from being shared.”
Buddha

12. 11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
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13. “타인에게
봉사하는 삶만이
가치있는 삶이다”
Albert Einstein
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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14. “서두른
계획이 빈곤을
이루게하는만
큼 근면한
계획은 이익을
이룬다.”
Proverbs 21:5
Scripture
11/30/2013 5:05:16 PM
Copyright 2012 by Ralph L. R. Bietz, All
Rights Reserved
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