1. 2016
Digital Market Strategy
Crescendo Tech
[Crescendo Digital Market Strategy]PROPRIETARY AND CONFIDENTIAL. This document is a proprietary material of Crescendo Tech prepared for its prospective clients. By
having access to this document you agree to maintain strict confidentiality regarding its content. Disclosure of the same to any person/
agency, would deem to be its competitor, would be considered a violation of confidentiality. www.crescendowebtech.com

3. Marketing Automation
The #1 Marketing Automation Platforms for Small & Medium sized Companies. Website visitor
identification and behavioral profiling e-mail marketing, dynamic website content, mobile,
social media Multichannel one-to-one real-time marketing personalization
Real marketing results
75% of companies using Crescendo Tech see ROI in maximum 12 months. Average 400%
higher email marketing effectiveness (OR, CTR, CR) 300% growth in conversion of anonymous
visitors to you website to leads 50% increase of leads ready to make a purchase
Our Services
 Marketing Automation, Implementation, Audits
 Lead Nurturing Programs Development
 Lead Scoring System Creation
 Customer Segmentation Systems
 Demand Generation and Lead Generation system building
 Design and implementation of multichannel automation processes
 Sales Funnel Design and Implementation
 Dedicated Marketing Automation Support
Marketing Automation Implementation Audits
Improve effectiveness of on-going campaigns with audits of implemented automation processes.
Crescendo Tech offers comprehensive analysis of marketing automation implementation for
lead generation, conversion growth and adjustment of on-going automation processes into a
wider marketing and sales strategy. Our specialists will indicate areas requiring changes, and
in order to achieve planned goals, suggest processes and tools which were not yet used.
Audit delivers you important information on:
 quality of CRM/ERP/CMS integration regarding sent data to the Marketing Automation
platform
 structure and range of data gathered in the system (behavioral and transactional
segmentation, data usage about customers in currently running processes)
 lead generation and lead management process
 solutions used for generating conversions
Audit ends with a presentation of a report which includes:
 improvements for lead generation, lead management and sales qualification processes
 contact’s scoring and customer segmentation recommendations

4.  a list of suggested technologies and mechanisms used for reaching marketing and sales
goals
 a timetable to aid implementation of solutions described in the report regarding
priorities for each planned action
Lead Nurturing Programs Development
Nurture your leads and prepare them for the start of direct sales processes.
Our team builds automated processes to provide your customers with knowledge about the
offer, build relationships with them, increase brand awareness and to indicate the right
moment to launch sales activities. Using an effective lead nurturing program increases the
effectiveness of sales by passing to your sales team leads that are ready to finalize the deal.
Lead Nurturing Programs delivers:
 identifying key customer behaviors which help in finalizing sales
 planning communications path with new leads
 preparation of creative needed to provide customers with relevant content (templates, e-
mail messages, contact forms, landing pages)
 indication of the best moment to qualify a lead to the sales process
Implementing lead nurturing results in starting automatic communication which increases
customer willingness to sales messages and auto classifying customers ready to be contacted
by sales executives.
Lead Scoring System Creation
Use the knowledge about the most important parts in your sales process to pass the hottest
leads at the right moment to your sales department.
Our experts analyze the most crucial customer behavior and create a process which assigns
them high scoring values for taking the most desirable actions. This system indicates your
sales team leads are ready for direct contact.
Lead Scoring System includes:
 customer conversion funnel analysis and identification of the key sales behaviors
 behavior analysis that provides information on a decline of client’s readiness to qualify
for sales
 choosing a scoring value which is assigned to customers for their actions
 creation of a process that informs sales about the key actions of their hot leads
After program implementation, Crescendo Tech is responsible for optimizing used solutions,
adapting lead scoring system to changes in the sales process as well as results achieved by the
sales department.

5. Customer Segmentation Systems
Address your campaigns in such a way to ensure that your customers always receive content
that actually interest them.
With Crescendo Tech, you can create a segmentation process based on behavioral data and
customer demographics.
Communication which uses segmentation ensures an increase in views of prepared content,
conversion and customer retention.
Customer Segmentation is based on:
 data about their visits on the Web
 transactional data
 data from CRM systems
 knowledge of the customer life cycle
Implementing customer segmentation provides the marketing and sales department’s
comprehensive knowledge about the interests of leads. This allows better possibilities to target
campaigns and choose the right offer to match the needs of the customer. The result of
implementing the segmentation system implementation is the configuration of automatic rules
which properly classifies clients into segments according to their predefined behavioral
profiles.
Demand Generation and Lead Generation system building
Use content marketing to increase the conversion of anonymous traffic to new leads.
Our specialists will plan a clear concept of using content related to your product to increase
the interest of potential customers which will encourage them to submit their data so you can
obtain detailed information about them.
Demand generation system design and acquisition of leads include:
 content analysis prepared in order to build awareness about your offer
 customer segment analysis and communication planning for different types of
customers
 preparation of materials needed to provide customers with relevant content (templates,
e-mail messages, contact forms, landing pages)
After implementing the demand and lead generation system our specialists analyze and
optimize the effectiveness of the whole process, suggest content changes used in campaigns as
well as suggest different communication paths for your customers.
The result of implementing this type of campaign is to maximize the number of new contacts
and convert anonymous traffic from a web page to the new leads.

6. Design and implementation of multichannel automation processes
Reach your customers where they really can see and learn more about your offer.
Our team will build and implement automated communication program comprising a customer
communication channels like email, website, SMS, mobile, advertising networks, social media.
Appropriate adjustment of those channels in the customer profile and its stage in the sales
process provides an increase in the effectiveness of on-going campaigns.
Design and implementation of multi-channel automation processes include:
 identifying best media needed to achieve the objectives of marketing and sales
 the integration of the tools used for communication and data collection
 fitting the channel selection of the messages to the customer profile
 the implementation of automated communication process which includes all channels
throughout the lifecycle of a lead
The use of automatic multichannel communication results in an increase of customer
engagement in campaigns addressed to them and in providing them with the desired content in
the most convenient way and at the right time.
Sales Funnel Design and Implementation
Provide your sales department with a lead management tool so you can begin to monitor
customers’ path to purchase.
Crescendo Tech specialists will design a sales funnel tailored to the sales processes conducted
in your company, which will carry a lead through the first steps of the process, resulting in the
sales department working with the clients that are prepared to buy a product or service.
Implementation of the sales funnel allows you to:
 illustrate the sales process of gaining, nurturing and converting a lead into customer
 determine automatic rules that move leads to the next stages of the funnel
 determine at what stages of the sales process lead leakage can occur
 categorize clients and determine the behaviors typical for the different stages of the
funnel
 selection and transfer ready-to-buy leads to sales
Implementation of the sales funnel gives you better control over leads and allows you to
analyze the effectiveness of actions at each stage of the funnel.
Dedicated Marketing Automation Support
Hand over your marketing automation into the hands of qualified and experienced
professionals.

7. Crescendo Tech offers comprehensive support of marketing automation specialists in building
automation processes and conducting on-going marketing campaigns. Our team presents an
implementation plan with all available technologies and specific implementation schedule.
Marketing Automation support delivers:
 defined automation processes for generating and managing leads as well as generating
sales
 preparing creative content needed to carry out your campaigns (e-mail templates,
landing pages, contact forms)
 conducting on-going operations of e-mail marketing
 optimizing current processes
 developing an implementation plan with next steps and the use of new functionalities
By selecting dedicated support you do not need to engage your team in learning new tools and
learning the basics from them. You get support from a project manager responsible for
implementing, optimizing and reporting on mutually agreed upon activities.
Marketing Analytic
 Conversion and Lead Generation Analytics
 Lead Routing and Funnel Analytics
 Transaction analytics and design of predictive next best offer mechanisms
Conversion and Lead Generation Analytics
Check the effectiveness of your lead and conversion generation campaigns.
Crescendo Tech offers a comprehensive analysis of campaigns in the field of lead generation
and converting anonymous traffic to new leads. Learn about ROI generated by your campaigns
and identify areas requiring change in order to increase the conversion.
Areas used for analysis:
 interest in specific content that is delivered to potential customers
 conversion campaigns
 content adjustment to the customer profile
 adjustment of time for delivery of content to the lifecycle of a lead
The result of the analysis is a report containing a summary of on-going campaigns and
recommendations of changes positively affecting the conversion rates and number of leads
acquired.

8. Lead Routing and Funnel Analytics
Check the delivery of the sales process and identify areas where you lose leads.
Our team analyzes the sales funnel and checks the quality of customers passing through its
next stages in order to identify areas in which lead leakage can occur. The analysis allows the
identification of weaknesses in the sales process and provides knowledge about the problems
leads may encounter on the path to purchase.
Lead Routing and Funnel Analytics includes:
 quality of conditions for classification of a lead to the next stages of the sales process
 analysis of lead behavior at various stages of the funnel
 identification of stages where leads leak from the funnel
 the effectiveness of sales associates working with the leads
The result of the analysis is a report presenting data about the behavior of leads at various
stages of the funnel, a summary of the effectiveness of each of the sales associates and
recommendations for adjustments in order to increase the fluency of movement through the
sales process.
Transaction analytics and design of predictive next best offer mechanisms
Align your product offers on the website and in e-mails with the customer profile and increase
sales based on data mining
Crescendo Tech provides an analysis of customer behavior on presale stage and analysis of
transactions in order to identify patterns of customer behavior and to build product
recommendations with the highest conversion rate. We perform customer segmentation based
on statistically significant data on their profile and create mechanisms to adapt product
recommendations best suited to a specific customer profile.
Transaction analytics and design of predictive next best offer mechanisms includes:
 analysis of historical data about interest in specific products
 analysis of historical data on transactions made by existing customers
 information about the impact of demographic and behavioral factors on purchases
 continuous optimization of mechanisms applied on the basis of changes in consumer
behavior
Analytical methods for the service:
 cluster analysis – isolation of compatible groups within the customer base with similar
characteristics (age, gender, product categories, expenses) for the purpose of
segmentation and differentiation of the subsequent communication
 basket analysis – an indication of hidden, recurring relationships between products that
are being bought and determination of the probability degree of purchase of product A
in the case of purchase of the product B

9.  sequential rules – indication of the buying behavior based on the sequence of historical
events such as visiting a website, or previous purchases in order to enhance the
effectiveness of up and cross-selling
The result of the transactions analysis is a report containing information about significant in
terms of sales, customers segmentation and their key regularities of buying behavior. The data
collected in the report can be used to map out a strategy of communication with different
groups of customers.
Based on the data collected we build predictive next best offer mechanisms, which continuously
analyze customer behavior and modify the way the selection of products in the
recommendations for use on the Web page and e-mail communication.
Implementation Offers
 Integration services
 Creative services
Integration services
Integrate data from all the systems used and utilize the full potential of the marketing
automation platform.
Crescendo Tech offers technical services to integrate systems collecting and storing data to
transfer between them valuable information about customers. Use data from external systems
in the marketing automation platform to take full advantage of all the data stored by your
company.
Integration services include transmission of data from:
 CRM systems
 ERP systems
 CMS
 data warehouses
 websites
The service includes defining the scope and format of the data and implementing methods that
allow automatic transmission.
Creative Services
Make your communication visually appealing and professional regardless of the medium used.
Crescendo Tech provides services to design and produce creative content used in
communicating with your customers. Prepared projects are coded in accordance with
responsive web design principles to increase user involvement with the message.
Creative services include design and production:

10.  e-mail templates
 contact forms
 pop ups
 landing pages
 dynamic parts for your website
Creative projects and codes prepared by our team can be freely modified and used in all of
your campaigns.
We believe in Concept of Optimized Cost, Reliability in Service and Perpetual Support.
General Inquiries: techcrescendo@gmail.com
Pre-Sale Inquiries: support_mani@crescendotech.in
Customer Support: support_mani@crescendotech.in
AP India.
Ph: +91 891- 2532336 / +91 9030422336 / +91 9397924666
Website: http://www.crescendowebtech.com/
http://goldenlens.co.in/
Email : support_mani@crescendotech.in , techcrescendo@gmail.com
Skype : crescendowebtech
What’s Up: 0891-2730266/ +91 9030422336 / +91 9397924666