Personal Branding - what, why and how of Brand ”Me” at Linkedin Colombo’s 2nd forum. The key message and take away was - it’s not an option any more, know your brand affinity/resonance, be focused, build your public personality, be AUTHENTIC doing it. Ultimately YOU have to live the BRAND PERSONA that you create and others have to love it. Start building your brand ”Me” and leave a legacy!!