This document discusses personal branding and developing one's "Brand Me." It defines personal branding as a set of values, promises, perceptions, expectations, and elements that make up one's persona. Developing a strong personal brand is important because it builds trust, expands one's presence, and gives confidence, authenticity, and visibility. The document provides tips for testing, building, and growing one's personal brand, such as being genuine, telling one's story consistently, creating a positive impact, and letting others share one's story.

1. Pe Personal Branding

2. Brand “Me”

3. What’s a Brand?
•It’s a set of VALUES
• It’s a set of PROMISES
• It’s a set of PERCEPTIONS
•It’s a set of EXPECTATIONS
• It’s a set of ELEMENTS
•It’s a PERSONA

4. What’s Brand “Me” ?
•It’s my set of VALUES
• It’s my set of BELIEFS
• It’s my set of BEHAVIOURS
•It’s my set of SKILSS/EXPERTISE
• It’s my REPUTATION
•It’s my IMAGE
• It’s my BRAND PRESENCE!

5. Why does it matter?
•It builds TRUST
• It expands your PRESENCE
• It builds your CREDIBILITY
•It gives you CONFIDENCE
• It gives you AUTHENTICITY
•It gives you VISIBILITY
• It give you a BETTER NETWORTH!

6. Branding “Me”

7. How do I test Brand “Me” ?
Hidden “Me” Open “Me”
Unknown “Me” Blind “Me”
Me

8. How do I build Brand “Me” ?
• Have a FOCUS
• Be GENUINE
• Tell your STORY
• Be CONSISTENT
• Be ready to FAIL
• Create a POSITIVE IMPACT
• Follow a SUCCESSFUL EXAMPLE
• Live your BRAND
• Let others tell your STORY
• Leave a LEGACY!

9. What’s my Brand “Me” strategy?

10. How do I grow Brand “Me” ?
Hidden “Me” Open “Me”
Unknown “Me” Blind “Me”
Me

11. Brand “Me” defines who I am…

12. Q&A
Thank you!
Ramesh Shanmuganathan
ramesh@ramesh24.com
www.ramesh24.com
@ramesh24
@ramesh24inc