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Personal Branding

Personal Branding - what, why and how of Brand ”Me” at Linkedin Colombo’s 2nd forum. The key message and take away was - it’s not an option any more, know your brand affinity/resonance, be focused, build your public personality, be AUTHENTIC doing it. Ultimately YOU have to live the BRAND PERSONA that you create and others have to love it. Start building your brand ”Me” and leave a legacy!!

Personal Branding

  1. 1. Pe Personal Branding
  2. 2. Brand “Me”
  3. 3. What’s a Brand? •It’s a set of VALUES • It’s a set of PROMISES • It’s a set of PERCEPTIONS •It’s a set of EXPECTATIONS • It’s a set of ELEMENTS •It’s a PERSONA
  4. 4. What’s Brand “Me” ? •It’s my set of VALUES • It’s my set of BELIEFS • It’s my set of BEHAVIOURS •It’s my set of SKILSS/EXPERTISE • It’s my REPUTATION •It’s my IMAGE • It’s my BRAND PRESENCE!
  5. 5. Why does it matter? •It builds TRUST • It expands your PRESENCE • It builds your CREDIBILITY •It gives you CONFIDENCE • It gives you AUTHENTICITY •It gives you VISIBILITY • It give you a BETTER NETWORTH!
  6. 6. Branding “Me”
  7. 7. How do I test Brand “Me” ? Hidden “Me” Open “Me” Unknown “Me” Blind “Me” Me
  8. 8. How do I build Brand “Me” ? • Have a FOCUS • Be GENUINE • Tell your STORY • Be CONSISTENT • Be ready to FAIL • Create a POSITIVE IMPACT • Follow a SUCCESSFUL EXAMPLE • Live your BRAND • Let others tell your STORY • Leave a LEGACY!
  9. 9. What’s my Brand “Me” strategy?
  10. 10. How do I grow Brand “Me” ? Hidden “Me” Open “Me” Unknown “Me” Blind “Me” Me
  11. 11. Brand “Me” defines who I am…
  12. 12. Q&A Thank you! Ramesh Shanmuganathan ramesh@ramesh24.com www.ramesh24.com @ramesh24 @ramesh24inc

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