SlideShare a Scribd company logo
1 of 22
Download to read offline
Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
Global
Platform for
Public Self Expression
&
Conversation in real time
JACK DORSEY
“THE MAN BEHIND”
“I want to make
something so simple, you
don’t even think about it,
you just write”.
-JACK DORSEY
What the advent of television and
radio did was to give a small group
of people a new way to reach
masses.
What Twitter did that it captured
and recorded history in real time
with eyewitness accounts, pictures
and thoughts.
Trend of “@” and “#”
started from Twitter
Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
Twitter as a
medium had a
huge impact on
Gave activists a means to:
• Share accurate and uncensored
information
• Connect with like minded people
• Quickly disseminate information
• Organize street operations
Today people use to:
• Promote a brand or company
• Raising money for charities
• Breaking News
• Follow Favorite Celebrities
&
TO CHANGE THE WORLD
Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
•Product Standardization
•Product Adaptation
•Product Invention
•Global Adaptation
•Global Distribution
•Building Country images
and Consumer Perceptions
to
Reach Everyone in
the World
Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
Global Impacts since
Inception
• Penetratedpopular cultures
• Removingtraditionalbarriers & classesapart
• Sense of direct connection withfavoritecelebs
• Influencingall other mediums
• Can bring online revolution in case ofpolitics,occurrence of
naturaldisasters&protests
Biggest
Competitors
How does it differ from other
Social Media
• Usefulness
• Ease of Use
• Performance
• Reliability
• Strength of Brand
• Advertising options to sellers
Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
Grow (or Recapture) user base from
other trending social media sites.
Justify Stock Price while building the
business.
Resolve One way Communication
THANK
YOU
Created by Ramit Khurana, Guru Nanak Dev
University, during a Marketing Internship
under Prof. Sameer Mathur, IIM Lucknow.

More Related Content

What's hot

Social media case study: Coco Cola FIFA Activity
Social media case study: Coco Cola FIFA ActivitySocial media case study: Coco Cola FIFA Activity
Social media case study: Coco Cola FIFA ActivitySocial Samosa
 
Johnson & Johnson by sangram pisat
Johnson & Johnson by sangram pisatJohnson & Johnson by sangram pisat
Johnson & Johnson by sangram pisatSangram Pisat
 
Coca cola-imc presentation
Coca cola-imc presentationCoca cola-imc presentation
Coca cola-imc presentationDeepen Upadhyay
 
Netflix marketing plan presentation
Netflix marketing plan presentationNetflix marketing plan presentation
Netflix marketing plan presentationEvelyne Otto
 
P&G - Evolving Marketing Strategies
P&G - Evolving Marketing StrategiesP&G - Evolving Marketing Strategies
P&G - Evolving Marketing StrategiesSiddartha Mashetty
 
Nike final presentation integrated marketing communication
Nike final presentation integrated marketing communicationNike final presentation integrated marketing communication
Nike final presentation integrated marketing communicationLaura Atorrasagasti
 
Procter and Gamble Overview
Procter and Gamble Overview Procter and Gamble Overview
Procter and Gamble Overview fof Wrld
 
Digital Marketing Strategy for PepsiCo.
Digital Marketing Strategy for PepsiCo. Digital Marketing Strategy for PepsiCo.
Digital Marketing Strategy for PepsiCo. Austin Vieceli
 
Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)Ishan Parekh
 
Direct Marketing Netflix Presentation
Direct Marketing Netflix Presentation  Direct Marketing Netflix Presentation
Direct Marketing Netflix Presentation JosephPapandrea
 
Nestle: Baby Formula Case Study
Nestle: Baby Formula Case StudyNestle: Baby Formula Case Study
Nestle: Baby Formula Case StudyMark Zatta
 
PepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantagePepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
 
Kellogg
KelloggKellogg
KelloggKiMaGo
 
Facebook Brand Audit
Facebook Brand AuditFacebook Brand Audit
Facebook Brand AuditAmy Xin
 
Red Bull Consumer's Behaviour
Red Bull Consumer's BehaviourRed Bull Consumer's Behaviour
Red Bull Consumer's Behaviourlillianed
 
Digital Marketing Analysis of Burger King
Digital Marketing Analysis of Burger KingDigital Marketing Analysis of Burger King
Digital Marketing Analysis of Burger KingRajat chauhan
 

What's hot (20)

Social media case study: Coco Cola FIFA Activity
Social media case study: Coco Cola FIFA ActivitySocial media case study: Coco Cola FIFA Activity
Social media case study: Coco Cola FIFA Activity
 
Johnson & Johnson by sangram pisat
Johnson & Johnson by sangram pisatJohnson & Johnson by sangram pisat
Johnson & Johnson by sangram pisat
 
Coca cola-imc presentation
Coca cola-imc presentationCoca cola-imc presentation
Coca cola-imc presentation
 
Netflix marketing plan presentation
Netflix marketing plan presentationNetflix marketing plan presentation
Netflix marketing plan presentation
 
IMC of Coca Cola
IMC of Coca ColaIMC of Coca Cola
IMC of Coca Cola
 
P&G - Evolving Marketing Strategies
P&G - Evolving Marketing StrategiesP&G - Evolving Marketing Strategies
P&G - Evolving Marketing Strategies
 
Nike final presentation integrated marketing communication
Nike final presentation integrated marketing communicationNike final presentation integrated marketing communication
Nike final presentation integrated marketing communication
 
Procter and Gamble Overview
Procter and Gamble Overview Procter and Gamble Overview
Procter and Gamble Overview
 
Digital Marketing Strategy for PepsiCo.
Digital Marketing Strategy for PepsiCo. Digital Marketing Strategy for PepsiCo.
Digital Marketing Strategy for PepsiCo.
 
Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)Brand Management - Walt Disney (Case Study)
Brand Management - Walt Disney (Case Study)
 
Direct Marketing Netflix Presentation
Direct Marketing Netflix Presentation  Direct Marketing Netflix Presentation
Direct Marketing Netflix Presentation
 
Nestle: Baby Formula Case Study
Nestle: Baby Formula Case StudyNestle: Baby Formula Case Study
Nestle: Baby Formula Case Study
 
PepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantagePepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantage
 
Kellogg
KelloggKellogg
Kellogg
 
Facebook Brand Audit
Facebook Brand AuditFacebook Brand Audit
Facebook Brand Audit
 
Red Bull Consumer's Behaviour
Red Bull Consumer's BehaviourRed Bull Consumer's Behaviour
Red Bull Consumer's Behaviour
 
Snapple case study
Snapple case studySnapple case study
Snapple case study
 
Disney case study
Disney case studyDisney case study
Disney case study
 
Disney case study
Disney case studyDisney case study
Disney case study
 
Digital Marketing Analysis of Burger King
Digital Marketing Analysis of Burger KingDigital Marketing Analysis of Burger King
Digital Marketing Analysis of Burger King
 

Viewers also liked

Walmart Case Study kotler
Walmart Case Study kotler Walmart Case Study kotler
Walmart Case Study kotler Rahul Choudhary
 
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)Darshak Kamani
 
Case study of 'wal mart women'
Case study of 'wal mart women'Case study of 'wal mart women'
Case study of 'wal mart women'an nur
 
Toyota mini case
Toyota mini caseToyota mini case
Toyota mini caseNitya Joshi
 
Management Accounting - Case Study - Kayla Richardson
Management Accounting - Case Study - Kayla RichardsonManagement Accounting - Case Study - Kayla Richardson
Management Accounting - Case Study - Kayla RichardsonKayla Richardson
 
Questionnaire on Twitter
Questionnaire on TwitterQuestionnaire on Twitter
Questionnaire on Twitterjjrtwittermedia
 
Toyota Case Study- Kotler
Toyota Case Study- KotlerToyota Case Study- Kotler
Toyota Case Study- KotlerRohan Singh
 
Walmart - A brief Study
Walmart - A brief StudyWalmart - A brief Study
Walmart - A brief StudyParth Shah
 
BMW Case Study
BMW Case StudyBMW Case Study
BMW Case StudyRaj Patil
 
Wal Mart Case Study Part 1 & 3
Wal Mart Case Study Part 1 & 3Wal Mart Case Study Part 1 & 3
Wal Mart Case Study Part 1 & 3WalmartCaseStudy
 
Twitter case study final
Twitter case study  finalTwitter case study  final
Twitter case study finalAishwaryaa Ravi
 
Healthymagination at GE
Healthymagination at GEHealthymagination at GE
Healthymagination at GEJosh Keck
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Anmol Agrawal
 
Intuit Case Study Marketing Management
Intuit Case Study Marketing ManagementIntuit Case Study Marketing Management
Intuit Case Study Marketing ManagementAr Vigneswaran
 
Best Buy | Case Study
Best Buy | Case Study Best Buy | Case Study
Best Buy | Case Study Sarthak Anand
 
Costco Case Study
Costco Case StudyCostco Case Study
Costco Case StudyFrank
 

Viewers also liked (20)

Case Study on Walmart
Case Study on WalmartCase Study on Walmart
Case Study on Walmart
 
Walmart Case Study kotler
Walmart Case Study kotler Walmart Case Study kotler
Walmart Case Study kotler
 
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
 
Case study of 'wal mart women'
Case study of 'wal mart women'Case study of 'wal mart women'
Case study of 'wal mart women'
 
Toyota mini case
Toyota mini caseToyota mini case
Toyota mini case
 
Management Accounting - Case Study - Kayla Richardson
Management Accounting - Case Study - Kayla RichardsonManagement Accounting - Case Study - Kayla Richardson
Management Accounting - Case Study - Kayla Richardson
 
Questionnaire on Twitter
Questionnaire on TwitterQuestionnaire on Twitter
Questionnaire on Twitter
 
Toyota Case Study- Kotler
Toyota Case Study- KotlerToyota Case Study- Kotler
Toyota Case Study- Kotler
 
Walmart - A brief Study
Walmart - A brief StudyWalmart - A brief Study
Walmart - A brief Study
 
Wal Mart
Wal MartWal Mart
Wal Mart
 
BMW Case Study
BMW Case StudyBMW Case Study
BMW Case Study
 
Wal Mart Case Study Part 1 & 3
Wal Mart Case Study Part 1 & 3Wal Mart Case Study Part 1 & 3
Wal Mart Case Study Part 1 & 3
 
Twitter case study final
Twitter case study  finalTwitter case study  final
Twitter case study final
 
Healthymagination at GE
Healthymagination at GEHealthymagination at GE
Healthymagination at GE
 
Case Study on McDonald's
Case Study on McDonald'sCase Study on McDonald's
Case Study on McDonald's
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)
 
Intuit Case Study Marketing Management
Intuit Case Study Marketing ManagementIntuit Case Study Marketing Management
Intuit Case Study Marketing Management
 
Best Buy | Case Study
Best Buy | Case Study Best Buy | Case Study
Best Buy | Case Study
 
Costco Case Study
Costco Case StudyCostco Case Study
Costco Case Study
 
Walmart
WalmartWalmart
Walmart
 

Similar to Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)

Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...Integrate
 
Maine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social MediaMaine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social MediaIntegrate
 
Creating Buzz with Integrated Campaigns
Creating Buzz with Integrated CampaignsCreating Buzz with Integrated Campaigns
Creating Buzz with Integrated CampaignsInsight Summit Series
 
Tips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing StrategyTips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing StrategyDomenick Casuccio
 
Gatewatching 10: New(s) Publics in the Public Sphere
Gatewatching 10: New(s) Publics in the Public SphereGatewatching 10: New(s) Publics in the Public Sphere
Gatewatching 10: New(s) Publics in the Public SphereAxel Bruns
 
Jcpsc conference globalizing the shtetl
Jcpsc conference   globalizing the shtetlJcpsc conference   globalizing the shtetl
Jcpsc conference globalizing the shtetlEsther Kustanowitz
 
Townsquare media powerpoint
Townsquare media powerpointTownsquare media powerpoint
Townsquare media powerpointAlexisZybach
 
Social Media for the Campus Progress Journalism Network
Social Media for the Campus Progress Journalism NetworkSocial Media for the Campus Progress Journalism Network
Social Media for the Campus Progress Journalism Networktarakutz
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldJD Lasica
 
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Mila Araujo
 
Connections, Conversations, Conversions
Connections, Conversations, ConversionsConnections, Conversations, Conversions
Connections, Conversations, ConversionsAndy Wright
 
The Digital Realtor
The Digital RealtorThe Digital Realtor
The Digital RealtorCherryCity
 
Twitter for Business Seminar presented to BIZStreet Spokane
Twitter for Business Seminar presented to BIZStreet SpokaneTwitter for Business Seminar presented to BIZStreet Spokane
Twitter for Business Seminar presented to BIZStreet Spokanemickeylonchar
 
Social Media Training for Staff
Social Media Training for StaffSocial Media Training for Staff
Social Media Training for StaffDevon Akmon
 
Digital Strategy 101 for #CNMAC13
Digital Strategy 101 for #CNMAC13Digital Strategy 101 for #CNMAC13
Digital Strategy 101 for #CNMAC13Bex Lewis
 
Mark Farmer - Social Media for Social Change: Mobilizing Change Online
Mark Farmer - Social Media for Social Change: Mobilizing Change OnlineMark Farmer - Social Media for Social Change: Mobilizing Change Online
Mark Farmer - Social Media for Social Change: Mobilizing Change OnlineCanadaHelps / MyCharityConnects
 

Similar to Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller) (20)

Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
 
Twitter case study
Twitter case studyTwitter case study
Twitter case study
 
Maine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social MediaMaine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social Media
 
social media for filmmakers (dok.incubator)
social media for filmmakers (dok.incubator)social media for filmmakers (dok.incubator)
social media for filmmakers (dok.incubator)
 
Creating Buzz with Integrated Campaigns
Creating Buzz with Integrated CampaignsCreating Buzz with Integrated Campaigns
Creating Buzz with Integrated Campaigns
 
Tips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing StrategyTips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing Strategy
 
Gatewatching 10: New(s) Publics in the Public Sphere
Gatewatching 10: New(s) Publics in the Public SphereGatewatching 10: New(s) Publics in the Public Sphere
Gatewatching 10: New(s) Publics in the Public Sphere
 
Jcpsc conference globalizing the shtetl
Jcpsc conference   globalizing the shtetlJcpsc conference   globalizing the shtetl
Jcpsc conference globalizing the shtetl
 
Townsquare media powerpoint
Townsquare media powerpointTownsquare media powerpoint
Townsquare media powerpoint
 
Social Media for the Campus Progress Journalism Network
Social Media for the Campus Progress Journalism NetworkSocial Media for the Campus Progress Journalism Network
Social Media for the Campus Progress Journalism Network
 
Social media
Social media Social media
Social media
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new world
 
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
 
Connections, Conversations, Conversions
Connections, Conversations, ConversionsConnections, Conversations, Conversions
Connections, Conversations, Conversions
 
Dream. Build. Connect.
Dream. Build. Connect. Dream. Build. Connect.
Dream. Build. Connect.
 
The Digital Realtor
The Digital RealtorThe Digital Realtor
The Digital Realtor
 
Twitter for Business Seminar presented to BIZStreet Spokane
Twitter for Business Seminar presented to BIZStreet SpokaneTwitter for Business Seminar presented to BIZStreet Spokane
Twitter for Business Seminar presented to BIZStreet Spokane
 
Social Media Training for Staff
Social Media Training for StaffSocial Media Training for Staff
Social Media Training for Staff
 
Digital Strategy 101 for #CNMAC13
Digital Strategy 101 for #CNMAC13Digital Strategy 101 for #CNMAC13
Digital Strategy 101 for #CNMAC13
 
Mark Farmer - Social Media for Social Change: Mobilizing Change Online
Mark Farmer - Social Media for Social Change: Mobilizing Change OnlineMark Farmer - Social Media for Social Change: Mobilizing Change Online
Mark Farmer - Social Media for Social Change: Mobilizing Change Online
 

Recently uploaded

Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 

Recently uploaded (20)

Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 

Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)

  • 3. Global Platform for Public Self Expression & Conversation in real time
  • 5. “I want to make something so simple, you don’t even think about it, you just write”. -JACK DORSEY
  • 6. What the advent of television and radio did was to give a small group of people a new way to reach masses. What Twitter did that it captured and recorded history in real time with eyewitness accounts, pictures and thoughts.
  • 7. Trend of “@” and “#” started from Twitter
  • 9. Twitter as a medium had a huge impact on
  • 10. Gave activists a means to: • Share accurate and uncensored information • Connect with like minded people • Quickly disseminate information • Organize street operations
  • 11. Today people use to: • Promote a brand or company • Raising money for charities • Breaking News • Follow Favorite Celebrities & TO CHANGE THE WORLD
  • 13. •Product Standardization •Product Adaptation •Product Invention •Global Adaptation •Global Distribution •Building Country images and Consumer Perceptions
  • 16. Global Impacts since Inception • Penetratedpopular cultures • Removingtraditionalbarriers & classesapart • Sense of direct connection withfavoritecelebs • Influencingall other mediums • Can bring online revolution in case ofpolitics,occurrence of naturaldisasters&protests
  • 18. How does it differ from other Social Media • Usefulness • Ease of Use • Performance • Reliability • Strength of Brand • Advertising options to sellers
  • 20. Grow (or Recapture) user base from other trending social media sites. Justify Stock Price while building the business. Resolve One way Communication
  • 22. Created by Ramit Khurana, Guru Nanak Dev University, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.