Is a landing page an MVP? After looking at Eric Ries' and Ash Maurya's definition of an MVP, my conclusion is no. I offer 4 different types of MVPs (email, blog, paper, video). I also offer my version of Buffer MVP and how I made money in one day.
5. Road to Richness
1 Think of an awesome idea
2 Create a sexy MVP landing page.
3 Get a billion sign ups before the product
is built.
4 Build the product
5 Make a bazzilion dollars.
6. MVP
A version of your “product”
that maximizes validated
learning by delivering and
capturing customer value for
the least amount of effort
15. Low
Hack Your MVP
Effort
Paper MVP - ex. my Buffer MVP
High
Email MVP - ex. AngeList, TimeHop
Blog MVP - ex. Groupon
Video MVP - ex. Dropbox
16. Use Landing Page to Scale Value Capture
Do things that don’t scale first, before you
do - Paul Graham
http://customerdevlabs.com/2012/12/02/crowdtesting-using-crowdfunding-kickstarter-test-an-mvp/
17. Lesson learned:
Ramli John
Be patient for growth, but
hungry for profits ($$$)
@RamliJohn
First MVP should not be
scalable but capture value
($$$)
Ramli@RamliJohn.com
www.RamliJohn.com
Use a landing page to
scale value capture
through pre-orders